What types of cases do personal injury leads cover?

PI leads span all major injury categories: auto accidents (the most common at ~52% of cases), trucking accidents, motorcycle accidents, rideshare injuries, slip and fall, wrongful death, workers' compensation, and more. Our general PI leads capture the full spectrum of people searching Google for injury legal help.

What is the average personal injury case value?

Case values vary enormously by injury type: whiplash ($7,500-$150,000+), TBI ($20,000-$5,000,000+), spinal cord injuries ($500,000-$20,000,000+), broken bones ($10,000-$500,000+), and wrongful death ($100,000-$10,000,000+). The national median for auto accident settlements is approximately $29,500, but this obscures the wide range based on injury severity, jurisdiction, and documentation quality.

Why do Google Ads PI leads convert at 15-30%?

Google Ads captures demand. People typing "personal injury lawyer near me" have already decided they need legal help. Social media ads try to create demand with people who may not be ready. The intent gap explains the 5-10x difference in conversion rates. For PI specifically, Google searchers are typically in the acute phase of their situation: dealing with medical bills, insurer lowball offers, and pain.

How do insurers undervalue PI claims?

Insurance companies use software like Colossus to generate initial settlement ranges that systematically undervalue claims. Their first offers are typically 40-65% below fair value. Additional tactics include requesting IMEs from insurer-selected doctors, pushing for recorded statements, conducting surveillance, and deliberately delaying claims processing. This is precisely why injured people search for attorneys.

What makes a strong PI case for lead evaluation?

The strongest PI cases combine clear liability, significant documented injuries (MRI-confirmed, specialist-treated), adequate insurance coverage, and consistent treatment without gaps. At intake, key indicators of case quality include: type of injury, whether imaging has been done, treatment timeline, liability clarity, and insurance policy limits.

Can I get leads for specific PI case types?

Yes. While our general PI leads cover all injury types, you can also receive targeted leads for specific practice areas: auto accident, truck accident, motorcycle, rideshare, slip and fall, wrongful death, or workers' comp. Many attorneys combine general PI leads with targeted premium categories (trucking, wrongful death) for maximum portfolio ROI.

How much do personal injury leads cost?

The price depends on lead type and location. Search engine advertising is a bidding market, so costs can vary greatly over time. Because of this, we ask that you contact us to get our current pricing. You can also visit our pricing page for more details. In the meantime, we can tell you that by combining high-quality leads with a great lead replacement policy, we believe we offer the best value in the entire industry.

When can I expect personal injury leads?

Most clients start receiving leads within less than a week, but lead volume depends on population. Areas with higher population generate more leads. If you've chosen an area with a small population, it may take longer for you to receive your first lead.

How many others receive the same personal injury lead?

None. Every lead is exclusive. If you are an attorney, no other attorney will get the same lead. This is very different than the largest injury lead gen companies. When you get a lead from them, it's typically being sold to up to 5 providers at once, so your conversion rate may only be 1/5th what it could be with an exclusive lead.

How many personal injury leads will I receive per week?

Lead availability depends on your geographic area and case type. We offer leads across all major practice areas including auto accidents, truck accidents, slip & fall, and more. Want to know what to expect for your location and lead type? Just ask.

Can I slow down the leads if volume is too high?

Yes. Just let us know and we'll work to reduce volume to a level that works best for you.

Can I pause my account if I am going to be unavailable?

Yes. Let us know and we'll pause your account until you return.

Will you automatically debit my account once my budget is depleted?

No, unless you specifically request this. We only charge your account upon request.

Do you replace bad personal injury leads?

Unlike most companies, we believe no client should ever have to pay for something that isn't a real lead. That's why we have the most flexible lead replacement policy in the industry. Our lead replacement policy is one of the main reasons we have so many repeat customers and long-term clients, and why new clients are willing to trust us with their business for the first time. Learn more about how our process works.

What is the minimum order size?

There is none. * We know our leads get results and keep our clients coming back, so we have no need to trap anyone in a large order just to try them out. Try the amount you feel comfortable with and we'll work to earn your business and keep you coming back for more. *In some cases, very small minimums may apply to medical provider leads, or if CRM software integration is required, which allows us to avoid charging any setup fees or other fees. There is otherwise never a minimum for attorney leads.

Any contracts or subscriptions?

None. There is no obligation to continue if you don't get great results, and there are no monthly fees or anything similar.

Personal Injury

Exclusive Personal Injury Leads From Google Ads

Personal injury leads cover the full spectrum of injury cases. We generate exclusive PI leads from people actively searching Google for legal help after an injury.

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Key facts at a glance

Personal Injury Leads: Quick Reference

Last updated 2026-05-08

Average case value: $15,000 to $5,000,000+ depending on injury severity, case type, and jurisdiction
Common case types: Auto / MVA (~52% of PI), truck / commercial vehicle, premises / slip and fall, wrongful death, motorcycle, workers comp, medical malpractice, product liability
Coverage: All 50 states. Targetable by state, metro, or specific counties.
Lead source: Google Search Ads. Example queries: "personal injury lawyer near me", "how much is my injury case worth", "what to do after an accident"
Lead screening: Injured + unrepresented + clear fault + within SOL across all PI subtypes
Pricing & terms: Flat per-lead, 100% exclusive, no minimums, no contracts. Broadest PI coverage. Full-spectrum intake.

High-volume markets for personal injury

California(CA)Florida(FL)Georgia(GA)New York(NY)Pennsylvania(PA)North Carolina(NC)Ohio(OH)Washington(WA)All 50 states

Available in all 50 states. The states above represent the highest sustained volume for personal injury cases nationally.

Why Our Personal Injury Leads Are Better

Personal injury is the broadest category in injury law, encompassing auto accidents, premises liability, product liability, medical malpractice, and more. Our PI leads capture people searching for help across the full injury spectrum.

Every lead comes exclusively from Google Search Ads, people typing queries like "personal injury lawyer near me" or "how much is my injury case worth." These are high-intent searchers ready to hire, converting at 15-30% compared to 1-3% for social media leads.

Each lead includes detailed information: injury type, accident circumstances, timeline, and full contact details. Our broad PI leads let you capture cases across all injury categories without limiting yourself to a single practice area.

The personal injury market exceeds $53 billion annually in settlements and verdicts. Auto accidents account for roughly 52% of all PI cases, followed by premises liability (~15%), workers' comp (~12%), and medical malpractice (~7%). General PI leads give you access to the full pipeline.

Insurance companies systematically undervalue claims by 40-65%, driving injured people to search Google for legal help. Represented claimants recover 3.5x more than unrepresented claimants, which is precisely why these leads convert so well. People know they need an attorney.

Average Case Value

$15,000 - $5,000,000+

Settlement Ranges by Injury Type

Understanding case values helps you evaluate leads at intake and set realistic expectations. Here are typical settlement ranges for the most common injury types in personal injury cases.

Settlement ranges for personal injury cases by injury type.
Injury Type	Settlement Range	Key Factor
Whiplash / Soft Tissue (Mild)	$7,500 - $15,000	WAD Grade I, resolves in 4-6 weeks with conservative treatment.
Whiplash with Disc Involvement	$50,000 - $150,000+	MRI-confirmed herniation or bulge. May require surgical intervention.
Traumatic Brain Injury (Mild)	$20,000 - $100,000	Concussion with neuropsychological testing and cognitive deficits.
Traumatic Brain Injury (Severe)	$500,000 - $5,000,000+	Prolonged coma, permanent deficits, life care plan required.
Herniated Disc	$25,000 - $350,000	MRI-confirmed. Ranges from epidural injections to discectomy/fusion.
Spinal Cord Injury	$500,000 - $20,000,000+	Incomplete to complete SCI. Lifetime care costs of $2.5M-$5M+.
Broken Bones (Simple)	$10,000 - $50,000	Cast immobilization, heals in 6-8 weeks.
Broken Bones (Compound/ORIF)	$50,000 - $150,000	Surgical open reduction internal fixation with hardware.
Burns (Third/Fourth Degree)	$100,000 - $10,000,000+	Skin grafts, reconstruction, disfigurement, long-term treatment.
Wrongful Death	$100,000 - $10,000,000+	Economic + non-economic + punitive damages. Varies widely by jurisdiction.

Read our comprehensive Personal Injury guide for detailed settlement data →

Personal Injury Case Types and Complexity

Different accident scenarios carry different liability profiles, injury patterns, and case values.

Auto Accidents (52% of PI)

The bread-and-butter of personal injury. Rear-end collisions provide the clearest liability. T-bone and head-on collisions involve higher severity injuries. Average case values range from $20,000-$100,000, with catastrophic cases reaching millions. Google Ads auto accident leads convert at 15-30%.

Trucking Accidents

The highest per-case value in PI. FMCSA regulations create multiple theories of liability (driver fatigue, logbook violations, maintenance failures). Commercial insurance policies of $1M-$5M mean higher recoveries. Nuclear verdicts ($10M+) are increasingly common in plaintiff-friendly jurisdictions.

Premises Liability

Slip and fall, trip and fall, inadequate security, dog bites, and other property-owner negligence cases. Commercial properties with general liability policies provide the best targets. Notice requirements and comparative fault are key legal issues that vary by jurisdiction.

Medical Malpractice

High-value but expensive to litigate. Misdiagnosis, surgical errors, medication errors, and birth injuries are the most common subtypes. Expert witness requirements increase costs. Damage caps in some states limit non-economic recovery.

Wrongful Death

The highest-value category overall. Standing rules, survivorship statutes, and damage components (economic, non-economic, punitive) vary significantly by state. DUI-related wrongful death cases frequently result in punitive damages that multiply the total recovery.

Workers' Compensation

No-fault system means employees don't need to prove employer negligence. However, third-party claims (defective equipment, negligent subcontractors) can be filed alongside workers' comp for full tort damages. Filing deadlines are strict (30-90 days notice, 1-3 years to file).

Why These Clients Are Searching for You

Understanding what drives injured people to search Google for an attorney helps you convert more leads.

Insurance companies are the single biggest driver of PI lead generation. Their adjusters are trained and incentivized to minimize payouts, and their first offers average 40-65% below fair value. Represented claimants recover 3.5x more than those without attorneys. Every lowball offer, every IME request, every recorded statement trap pushes another injured person to search Google for legal help.

The personal injury market is enormous ($53B+ annually) and growing. Rising medical costs, increased vehicle miles traveled, and greater public awareness of legal rights all contribute to steady demand. For attorneys, PI leads represent one of the most reliable and scalable client acquisition channels available.

The attorney who calls first signs the case 78% of the time. Speed to contact is the #1 factor in PI lead conversion, which is why exclusive, real-time leads delivered via SMS, email, or CRM integration are fundamentally superior to shared leads or batch-delivered lists.

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State Coverage

Personal Injury Leads in All 50 States

Injury Lead Gen runs personal injury programs nationwide. Each row links to a dedicated state guide covering state law (SOL, comparative-fault rule), recent verdicts, and county-level coverage.

Personal Injury Leads state coverage with statute of limitations and comparative-fault rule for every U.S. state.
State	SOL	Fault Rule	Guide
Alabama (AL)	2 years (Ala. Code § 6-2-38)	Pure contributory (1% bar)	View AL
Alaska (AK)	2 years (AS 09.10.070)	PURE comparative (AS 09.17.060)	View AK
Arizona (AZ)	2 years (A.R.S. § 12-542)	Pure comparative	View AZ
Arkansas (AR)	3 years (Ark. Code § 16-56-105)	Modified, 50% bar (Ark. Code § 16-64-122)	View AR
California (CA)	2 years (CCP §335.1)	Pure comparative	View CA
Colorado (CO)	3 years for auto (C.R.S. § 13-80-101); 2 years general PI (C.R.S. § 13-80-102)	Modified, 50% bar (CRS § 13-21-111)	View CO
Connecticut (CT)	2 years (Conn. Gen. Stat. § 52-584)	Modified, 51% bar (Conn. Gen. Stat. § 52-572h)	View CT
Delaware (DE)	2 years (10 Del. C. § 8119)	Modified comparative, 51% bar (10 Del. C. § 8132)	View DE
Florida (FL)	2 years (Fla. Stat. § 95.11(4)(a))	Modified, 51% bar	View FL
Georgia (GA)	2 years (O.C.G.A. § 9-3-33)	Modified, 50% bar	View GA
Hawaii (HI)	2 years (HRS § 657-7)	Modified comparative, 51% bar / "greater than" form (HRS § 663-31)	View HI
Idaho (ID)	2 years (Idaho Code § 5-219(4))	Modified comparative, 49% rule (Idaho Code § 6-801)	View ID
Illinois (IL)	2 years (735 ILCS 5/13-202)	Modified, 51% bar	View IL
Indiana (IN)	2 years (Ind. Code § 34-11-2-4)	Modified, 51% bar	View IN
Iowa (IA)	2 years (Iowa Code § 614.1(2))	Modified comparative, 51% bar (Iowa Code § 668.3)	View IA
Kansas (KS)	2 years (K.S.A. § 60-513(a)(4))	Modified, 50% bar / 49% rule (K.S.A. § 60-258a)	View KS
Kentucky (KY)	1 year general PI (KRS 413.140); 2 years for MVA (KRS 304.39-230(6))	Pure comparative (Hilen v. Hays, 1984; KRS 411.182)	View KY
Louisiana (LA)	2 years (Civil Code Art. 3493.1)	Pure comparative through 12/31/2025; 51% bar from 1/1/2026	View LA
Maine (ME)	6 years (14 M.R.S. § 752)	Modified comparative, 50% bar / "equal to or greater" (14 M.R.S. § 156)	View ME
Maryland (MD)	3 years (Md. Code Ann. Cts. & Jud. Proc. § 5-101)	Pure contributory (1% bar)	View MD
Massachusetts (MA)	3 years (M.G.L. c. 260 § 2A)	Modified, 51% bar	View MA
Michigan (MI)	3 years (MCL § 600.5805)	Modified, 51% bar on noneconomic (MCL § 600.2959)	View MI
Minnesota (MN)	6 years (Minn. Stat. § 541.05)	Modified, 51% bar	View MN
Mississippi (MS)	3 years (Miss. Code § 15-1-49)	Pure comparative (Miss. Code § 11-7-15)	View MS
Missouri (MO)	5 years (RSMo § 516.120)	Pure comparative	View MO
Montana (MT)	3 years (MCA § 27-2-204)	Modified comparative, 50% bar (MCA § 27-1-702, "not greater than")	View MT
Nebraska (NE)	4 years (Neb. Rev. Stat. § 25-207)	Modified, 50% bar / 49% rule (Neb. Rev. Stat. § 25-21,185.09)	View NE
Nevada (NV)	2 years (NRS 11.190(4)(e))	Modified, 51% bar (NRS 41.141)	View NV
New Hampshire (NH)	3 years (RSA 508:4)	Modified comparative, 51% bar (RSA 507:7-d)	View NH
New Jersey (NJ)	2 years (N.J.S.A. § 2A:14-2)	Modified, 50% bar	View NJ
New Mexico (NM)	3 years (NMSA § 37-1-8)	Pure comparative (Scott v. Rizzo, 1981)	View NM
New York (NY)	3 years (CPLR § 214)	Pure comparative	View NY
North Carolina (NC)	3 years (N.C. Gen. Stat. § 1-52)	Pure contributory (1% bar)	View NC
North Dakota (ND)	6 years (N.D.C.C. § 28-01-16(5))	Modified comparative, 50% bar (N.D.C.C. § 32-03.2-02)	View ND
Ohio (OH)	2 years (O.R.C. § 2305.10)	Modified, 51% bar	View OH
Oklahoma (OK)	2 years (12 O.S. § 95(A)(3))	Modified, 50% bar (23 O.S. § 13)	View OK
Oregon (OR)	2 years (ORS § 12.110(1))	Modified, 51% bar	View OR
Pennsylvania (PA)	2 years (42 Pa.C.S. § 5524)	Modified, 51% bar	View PA
Rhode Island (RI)	3 years (R.I.G.L. § 9-1-14(b))	PURE comparative (R.I.G.L. § 9-20-4)	View RI
South Carolina (SC)	3 years (S.C. Code § 15-3-530)	Modified, 51% bar (Nelson v. Concrete Supply, 1991)	View SC
South Dakota (SD)	3 years (SDCL § 15-2-14(3))	Slight/gross comparative (SDCL § 20-9-2)	View SD
Tennessee (TN)	1 year (Tenn. Code Ann. § 28-3-104)	Modified, 50% bar (McIntyre v. Balentine)	View TN
Texas (TX)	2 years (CPRC § 16.003)	Modified, 51% bar	View TX
Utah (UT)	4 years (Utah Code § 78B-2-307)	Modified, 50% bar (Utah Code § 78B-5-818)	View UT
Vermont (VT)	3 years (12 V.S.A. § 512(4))	Modified comparative, 50% bar (12 V.S.A. § 1036)	View VT
Virginia (VA)	2 years (Va. Code § 8.01-243)	Pure contributory (1% bar)	View VA
Washington (WA)	3 years (RCW § 4.16.080)	Pure comparative	View WA
West Virginia (WV)	2 years (W. Va. Code § 55-2-12)	Modified comparative, 50% bar (W. Va. Code § 55-7-13a)	View WV
Wisconsin (WI)	3 years (Wis. Stat. § 893.54)	Modified, 51% bar	View WI
Wyoming (WY)	4 years (Wyo. Stat. § 1-3-105(a)(iv)(C))	Modified comparative, 51% bar (Wyo. Stat. § 1-1-109, "not more than 50%")	View WY

Available in all 50 states. Browse the full state directory or contact us with questions.

Frequently Asked Questions

Everything you need to know about our injury lead generation service

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