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Utah Personal Injury Leads for Law Firms

Exclusive personal injury leads for Utah law firms, sourced in real time from Google Search Ads. Car and truck accidents, premises liability and slip and fall, motorcycle, dog bite, wrongful death, ski-resort, and workplace injury, all pre-screened for injury, fault, and filing deadline. Utah's long 4-year filing window gives firms extra runway on these files. Salt Lake, Provo, Ogden, St. George, statewide. No contracts, no monthly minimums.

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Key facts at a glance

Utah Personal Injury Leads: Quick Reference

Last updated

Car Accident (MVA)
$475 per lead
Commercial MVA
$745 per lead
Wrongful Death
$865 per lead
Premises Liability
$265 per lead
Workers' Compensation
$150+ per lead
Source
All Google Ads
Conversion rate
15-30%
Exclusivity
Guaranteed
Freshness
Real-time
Return policy
Fair and flexible
CRM integration
Free
Custom criteria
Available
Terms
Pay per lead
Fees
None
Commitment
None

Transparent pricing

How Much Do Utah Personal Injury Leads Cost?

Utah personal injury leads cost $150-$865 per exclusive lead, depending on case type: $475 for car accident (MVA), $745 for commercial MVA, $865 for wrongful death, $265 for premises liability, $150+ for workers' compensation. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.

Screening Criteria on Every Lead

  • No lawyer

    Not already represented by an attorney

  • Injured

    Confirmed injury, not property damage only

  • Within SOL

    Inside the statute of limitations

  • Not at fault (MVA leads)

    Fault screened before delivery

Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.

The Market

Why Utah Personal Injury Files Carry Long-Tail Value

Utah is a 3.5-million-resident Wasatch Front market with the longest general PI statute of limitations in the western United States (4 years under Utah Code § 78B-2-307). The 50% bar comparative fault rule under Utah Code § 78B-5-818 is more defendant-favorable than the 51%-bar majority but admits up to 49% plaintiff fault. Dog bite is strict liability under Utah Code § 18-1-1, with no statutory cap on noneconomic damages. The Utah Inherent Risks of Skiing Act creates a unique premises carve-out across 6.5M-plus annual skier visits. The I-15 Wasatch Front spine, I-80 east-west crossing, and US-6 mining/coal corridor anchor commercial-vehicle volume.

Real Search Intent

Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.

Exclusive, 1 Firm Per Lead

Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.

Pre-Screened

Injured. Unrepresented. Below the 50% bar. Within the 4-year clock. Premises files include surface-condition context. Auto files threshold-screened against § 31A-22-309. Govt files flagged for the 1-year notice.

Coverage

Utah Case Types We Generate

We generate the full Utah personal injury spectrum. Auto and car accident is the largest-volume category, with premises liability and slip and fall close behind, including a seasonal Wasatch Front winter ice and snow surge November through March and a unique ski-resort vertical operating around the Utah Inherent Risks of Skiing Act. Target a single case type, a subset, or the full spectrum.

Slip & Fall / Premises Liability

Avg case value: $25K to $175K (severe: $500K+)

Big-box and grocery (Walmart, Target, Costco, Smith's, Harmons, Macey's, Maverik, Day Market), restaurant, hotel, parking lot, apartment, condominium common areas, ski-resort base areas, and Wasatch Front winter ice/snow files. Invitee/licensee/trespasser hierarchy preserved; invitees owed inspection duty. Open-and-obvious is fault allocation under the 50% bar, not categorical bar. No statutory PI noneconomic cap.

Car Accident (Auto / MVA)

Avg case value: $25K to $175K+

The largest-volume Utah PI category. Dedicated state page with § 31A-22-309 threshold-aware screening, 50% bar fault analysis, and 4-year SOL tracking. New 30/65/25 minimums effective 1/1/2025.

Utah deep dive

Truck & 18-Wheeler

Avg case value: $100K to $5M+

I-15 Wasatch Front spine carries the heaviest commercial volume. I-80 east-west and US-6 mining/coal corridor (Spanish Fork-Price) are notorious commercial-vehicle fatality routes (US-6 alone has logged 150+ fatal crashes since 1996). FMCSA hours-of-service violations and equipment defects support upper-tier values.

Wrongful Death

Avg case value: $500K to $10M+

2-year SOL from date of death (Utah Code § 78B-2-304). No general cap on noneconomic damages on private-defendant WD files. Smith v. United States, 2015 UT 68 struck the $450K med-mal noneconomic cap as applied to wrongful death; non-fatal med-mal cap remains. Madsen v. Allied Building Products $81M trucking nuclear verdict (Utah 4th Dist. 2024) demonstrates Utah jury appetite for catastrophic-injury outcomes.

Motorcycle

Avg case value: $50K to $500K+

Higher injury severity than standard MVA. Utah motorcycle deaths reached a 15-year high at 53 in 2024. Threshold-aware screening confirms § 31A-22-309 qualification (most motorcycle crashes meet a fracture or $3K medical threshold).

Rideshare (Uber / Lyft)

Avg case value: $25K to $200K+

TNC platform $1M coverage in Period 2 and 3, driver personal coverage in Period 1, third-party policies. Salt Lake, Provo, and Park City carry steady rideshare volume. UM/UIM claims are exempt from the § 31A-22-309 threshold.

Dog Bite

Avg case value: $25K to $125K (child cases higher)

Strict liability under Utah Code § 18-1-1. No one-bite rule; prior viciousness or owner knowledge irrelevant. Defenses limited to trespass, provocation, assumption of risk. No statutory PI noneconomic cap, so disfigurement and child-victim cases support upper-tier outcomes.

Workplace & Construction

Avg case value: $75K to $1M+

Third-party negligence claims beyond Utah workers' compensation. Construction-zone, scaffold, and equipment files concentrate along the Wasatch Front and the Salt Lake-Provo construction corridors.

Ski-Resort & Recreational

Avg case value: variable; outside-IRSA carve-out only

Utah Inherent Risks of Skiing Act (Utah Code § 78B-4-401 et seq., as modified by SB 228 2020) limits operator liability for inherent risks across 6.5M+ annual skier visits. We screen ski cases for fact patterns outside the inherent-risks carve-out (lift mechanical failures, trail-design defects, intentional/malicious conduct). Recreational-use immunity under § 78B-4-201 limits private-landowner liability for free recreational use.

We focus on cases firms actually want to buy. Med-mal leads can be added on request, but they are not a focus area given the $450K Utah Code § 78B-3-410 noneconomic cap (which Smith v. United States, 2015 UT 68 struck only as applied to wrongful-death med-mal).

The Law

Utah Personal Injury Law: Quick Reference

General PI Statute of Limitations

4 years

Utah Code § 78B-2-307. One of the longest general PI clocks in the country (most states are 2 or 3).

Wrongful Death SOL

2 years

Utah Code § 78B-2-304. Runs from date of death.

Product Liability SOL

2 years

Utah Code § 78B-6-706. Distinct from the 4-year general PI clock.

Govt Immunity Notice

1-year notice (§ 63G-7-402)

Suit within 1 year of denial (§ 63G-7-403). Eff. 9/13/2025 caps: $827K/person, $3.33M aggregate, $326K property.

No-Fault Tort Threshold

$3K medical / fracture+

Utah Code § 31A-22-309. Death, dismemberment, permanent disability/impairment (objective), permanent disfigurement, fracture, OR $3,000+ medical. Does not apply to UM or non-auto claims.

Fault Rule

Modified, 50% Bar

Utah Code § 78B-5-818. Recovery only if plaintiff fault is less than 50%. More defendant-favorable than 51%-bar majority.

PI Noneconomic Cap

None on general PI

Med-mal noneconomic capped at $450K (Utah Code § 78B-3-410); cap struck for wrongful-death med-mal in Smith v. United States, 2015 UT 68. General PI uncapped.

Punitive Damages

Split recovery (50/50 over $50K)

Utah Code § 78B-8-201. Clear and convincing standard; DUI/illegal-drug-distribution exempt. First $50K to plaintiff; 50% of excess to State.

Dog Bite

Strict Liability

Utah Code § 18-1-1. No one-bite rule. Provocation, trespass, assumption of risk are defenses.

Premises Liability

Invitee / Licensee / Trespasser

Tripartite framework preserved. Open-and-obvious is fault allocation under the 50% bar, not categorical bar.

Ski-Resort Liability

Inherent Risks of Skiing Act

Utah Code § 78B-4-401 et seq. (mod. SB 228 2020). Resorts limited liability for inherent risks across 6.5M+ skier visits/yr. Outside-IRSA fact patterns (lift failures, trail-design defects, intentional conduct) viable.

Min Auto Liability

30/65/25

Effective 1/1/2025 (HB 113, 2023). Replaced 25/65/15. PIP minimum $3,000 medical plus required wage-loss/household/funeral/survivor benefits.

Top Claim-Volume Counties

Salt Lake | Utah | Davis | Weber | Washington | Cache | Tooele | Summit | Iron | Box Elder

Salt Lake (1.2M), Utah/Provo (705K), Davis (371K), Weber/Ogden (270K), Washington/St. George (196K), Cache/Logan (143K). Wasatch Front anchors statewide volume. Utah total: 281 traffic fatalities (2024).

General reference only. Confirm current statutes, caps, and procedural rules with your compliance counsel.

Real Outcomes

Notable Utah Personal Injury Verdicts and Settlements

Selected Utah auto, premises, trucking, and catastrophic-injury outcomes. Utah general PI noneconomic damages on private-defendant files are uncapped. Past results do not guarantee future outcomes.

$81M

Trucking / Wrongful Death (Child)

Madsen v. Allied Building Products

Utah 4th District Court 2024. $81M trucking nuclear verdict for the family of a 12-year-old killed in a crosswalk by an Allied flatbed day-cab. Reported as the largest civil verdict in Utah history at the time. Confidential settlement followed retrial verdict. Demonstrates Utah jury appetite for catastrophic-injury commercial-vehicle outcomes when liability and damages evidence is well-developed.

Multi-million

Trucking / Catastrophic

I-15 Wasatch Front Trucking Outcomes

Utah trucking outcomes routinely settle and try in the multi-million range across the I-15 Wasatch Front corridor. FMCSA hours-of-service violations, equipment defects, and driver-fatigue evidence anchor recovery. Threshold-aware Utah auto screening means the trucking docket skews toward serious-injury and fatality fact patterns.

Six- to seven-figure

Premises / Slip and Fall

Wasatch Front Premises Resolutions

Utah big-box, grocery, hotel, parking lot, apartment, and condominium common-area slip-and-fall files (especially Wasatch Front winter ice/snow files) routinely resolve in the high-five-figure to mid-seven-figure range when surveillance preservation, prior-complaint discovery, and incident-report status are well-developed. No statutory PI noneconomic cap supports the upper end.

$450K cap (med-mal)

Med-Mal / Constitutional

Smith v. United States (Wrongful-Death Med-Mal Cap Struck)

Smith v. United States, 2015 UT 68. Utah Supreme Court held that the $450,000 noneconomic cap under Utah Code § 78B-3-410 is unconstitutional as applied to wrongful-death med-mal under Utah Const. art. XVI § 5. Non-fatal med-mal cap remains. The cap does not apply to general PI, premises, auto, or product cases.

Six- to seven-figure

Premises / Ski-Resort

Outside-IRSA Ski-Resort Resolutions

Utah ski-resort outcomes on fact patterns outside the Inherent Risks of Skiing Act carve-out (lift mechanical failures, trail-design defects outside inherent risks, intentional or malicious conduct) routinely resolve in the six- to seven-figure range. Utah\'s 6.5M+ annual skier visits make this a uniquely large premises-liability vertical despite the IRSA carve-out.

Confidential

Dog Bite

§ 18-1-1 Strict-Liability Dog Bite Resolutions

Utah Code § 18-1-1 strict liability with no one-bite rule produces clean-liability dog-bite outcomes. Severe-injury child-victim and disfigurement cases climb materially under the no-cap noneconomic regime.

Sources: Utah Bar Journal, Salt Lake Tribune, public court records, and firm-reported case results. Individual case results reflect specific facts that vary.

Lead Economics

Lead Pricing Across Utah Practice Areas

Our Utah pricing is published: $475 for car accident (MVA) leads, $745 for commercial MVA, $865 for wrongful death, $265 for premises liability, and $150+ for workers' compensation. Almost no other provider in this industry publishes pricing. We do, because flat per-lead prices on exclusive Google Ads leads beat the math of both DIY campaigns and shared-lead aggregators. A single exclusive lead often costs less than a handful of Utah clicks at standard rates.

Industry Standard

What most providers sell:

  • Shared leads, sold to 3 to 5 firms at once
  • Fixed per-lead markup with margin baked in
  • Generic, low-effort intake screening (no threshold filter)
  • Monthly minimums and long-term contracts
  • Setup fees on day one
Our Approach

What you get with us:

  • Exclusive: one firm per lead, never shared
  • Transparent flat per-lead pricing
  • Pre-screened: injured, no attorney, below the 50% bar, within 4-year SOL, auto threshold-screened against § 31A-22-309, govt files flagged for 1-year notice
  • No contracts, no minimums, pause anytime
  • No setup fees for standard onboarding

The Bottom Line

Forget the benchmarks.
Our Utah leads typically deliver world-class ROI.

ExclusiveTransparent PricingPre-ScreenedReal-Time Delivery

Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. Utah's 4-year general PI SOL, threshold-aware auto screening, strict-liability dog statute, and uncapped general PI noneconomic damages compound the value of pre-screened exclusive leads here.

Utah pricing is published on this page. Every firm pays the same flat per-lead price, with county-level targeting and custom criteria available. No sales call required. No contracts, no minimums, no setup fees.

Start Getting Utah Leads

Ready for Exclusive Utah PI Leads?

Real-time Google Ads leads across the full Utah PI spectrum, from auto and trucking to premises liability and slip and fall. Pre-screened for injury, fault under the 50% bar, representation status, and filing deadline. Auto leads threshold-screened against § 31A-22-309. Govt files flagged for the 1-year notice.

Start Receiving Utah Leads

Frequently Asked Questions

Everything you need to know about our injury lead generation service

We cover the full Utah personal injury spectrum: auto / car accident (threshold-aware under § 31A-22-309), truck and 18-wheeler, motorcycle, rideshare (Uber and Lyft), pedestrian and bicyclist, premises liability and slip and fall (big-box and grocery such as Walmart, Target, Costco, Smith's, Harmons, Macey's, Maverik, Day Market, plus restaurant and hotel, parking lot, apartment complex, condominium common areas, ski-resort lodge and base areas operating around the Utah Inherent Risks of Skiing Act, and Wasatch Front winter ice/snow files), dog bite (strict liability under Utah Code § 18-1-1), wrongful death, ski-resort, oilfield, and workplace and construction. Auto and trucking are the largest-volume categories, with premises and slip-and-fall close behind.

Utah recognizes the traditional invitee / licensee / trespasser duty hierarchy modified by comparative fault. Property owners owe invitees ordinary care including reasonable inspection. Licensees are owed warning of known dangerous conditions; trespassers only the duty against willful or wanton injury. Open-and-obvious is fault allocation under the 50% bar comparative fault rule, not categorical bar. Utah's Inherent Risks of Skiing Act (Utah Code § 78B-4-401 et seq., as modified by SB 228 in 2020) limits ski-resort liability for inherent risks; ski cases proceed on theories outside the Act's carve-out (intentional/malicious conduct, defects in trail layout outside inherent risks, lift mechanical failures). Recreational-use immunity under Utah Code § 78B-4-201 et seq. limits private-landowner liability for free recreational use.

Utah Code § 18-1-1 imposes strict liability on dog owners for any injury caused by the dog. No "one-bite" rule; prior viciousness or owner knowledge is irrelevant. Defenses are trespass, provocation, and assumed risk (e.g., professional handlers, veterinarians). Utah has no statutory PI noneconomic cap, so disfigurement and child-victim cases support upper-tier outcomes. The 4-year general PI clock under Utah Code § 78B-2-307 applies, which is one of the longest dog-bite clocks in the country.

Utah premises and slip-and-fall lead pricing tracks the Google Ads auction. Personal injury commercial-intent CPCs across Utah generally run $50 to $200, with the Salt Lake-Ogden-Provo Wasatch Front at the top end and St. George, Cedar City, Logan, and rural counties meaningfully lower. Our published Utah pricing is $150-$865 per exclusive lead by case type ($475 for car accident (MVA, including motorcycle and pedestrian), $745 for commercial MVA (trucking, rideshare, bus), $865 for wrongful death, $265 for premises liability, and $150+ for workers' compensation), flat and the same for every firm, with no minimums or contracts (see the pricing section above).

Four years from the date of injury under Utah Code § 78B-2-307 for most personal injury claims, including premises, slip and fall, dog bite, and auto. Utah's 4-year general PI SOL is one of the longest in the country (most states are 2 or 3). Wrongful death runs on a separate 2-year clock from the date of death under Utah Code § 78B-2-304. Product liability claims have a 2-year SOL under Utah Code § 78B-6-706. Governmental Immunity Act claims (Utah Code § 63G-7-101 et seq.) require notice of claim within 1 year of accrual under § 63G-7-402, with suit within 1 year of denial under § 63G-7-403. The longer SOL gives Utah firms more breathing room than 2-year states, but evidence preservation still favors fast intake.

Utah applies modified comparative fault under Utah Code § 78B-5-818 with a 50% bar (the "less than 50%" rule). A plaintiff recovers only if their fault is less than the combined fault of defendants; at exactly 50% or more, recovery is fully barred. This is more defendant-favorable than the 51%-bar majority of states. Borderline-fault Utah PI leads (slip-and-fall with prior wet-floor warning posted, premises files where plaintiff partially ignored a marked hazard) are flagged at intake for additional context, with the 49/50 line being the critical threshold.

Not on standard PI cases. Utah caps medical malpractice noneconomic damages at $450,000 under Utah Code § 78B-3-410. Smith v. United States, 2015 UT 68 held the med-mal cap unconstitutional as applied to wrongful-death medical malpractice under Utah Const. art. XVI § 5; the cap still applies to non-fatal med-mal. The med-mal cap does not apply to general PI, premises, auto, dog bite, or product cases. Punitive damages require clear and convincing evidence of willful and malicious conduct or knowing reckless indifference under Utah Code § 78B-8-201; DUI and illegal-drug-distribution cases are exempted from the heightened standard. Punitive split-recovery sends the first $50,000 to the plaintiff, then 50% of the excess to the State of Utah.

Yes, with appropriate file context. The Utah Inherent Risks of Skiing Act (Utah Code § 78B-4-401 et seq., as modified by SB 228 in 2020) limits ski-resort operator liability for inherent risks; resorts must post warning signage and skiers cannot recover for injuries from statutorily defined inherent risks (variations in terrain, surface or subsurface snow conditions, bare spots, rocks, trees, collisions with other skiers, etc.). SB 228 (2020) modified the framework to allow liability for intentional/malicious conduct, permit liability waivers, and restructure §§ 78B-4-401 through 403. Utah is the top US ski state with 6.5 to 6.75 million skier visits in the 2024-2025 season, making this a uniquely large premises carve-out. We screen ski-resort files for fact patterns outside the inherent-risks carve-out (lift mechanical failures, trail design defects, intentional/malicious conduct).

Utah is a no-fault auto state. To sue in tort for noneconomic damages on an auto file, plaintiff must meet at least one of the Utah Code § 31A-22-309 threshold elements: death, dismemberment, permanent disability or impairment based on objective findings, permanent disfigurement, bone fracture, OR medical expenses exceeding $3,000. The threshold does not apply to UM claims or to non-auto PI claims (premises, dog bite, product, etc.). Threshold-aware screening is the core operational difference between Utah auto leads and most other state leads. Soft-tissue-only files with low medical bills are filtered out at auto intake.

Yes. Every Utah lead is screened for SOL position (4 years general PI under § 78B-2-307; 2 years wrongful death under § 78B-2-304; 2 years product under § 78B-6-706), representation status, injury, and 50% bar comparative-fault sanity check under § 78B-5-818. Premises and slip-and-fall leads include surface-condition context. Auto leads include § 31A-22-309 threshold qualification. Public-entity leads are flagged for the 1-year Governmental Immunity Act notice window under § 63G-7-402; the 9/13/2025 caps ($827K/person, $3.33M aggregate, $326K property) apply.

None. No monthly minimums, no subscriptions, no setup fees for standard onboarding. Pay per lead. Pause or resume anytime. Invalid leads are replaced under our standard policy.

References

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