Exclusive · Google Ads Sourced

Illinois Personal Injury Leads for Law Firms

Exclusive personal injury leads for Illinois law firms, sourced in real time from Google Search Ads. Car and truck accidents, premises liability and slip and fall, motorcycle, rideshare, dog bite, wrongful death, and workplace injury, all pre-screened for injury, fault, and filing deadline. No noneconomic damages cap makes fault screening unusually high-value here. Chicago, the collar counties, Rockford, Springfield, statewide. No contracts, no monthly minimums.

Get Illinois PI Leads

Key facts at a glance

Illinois Personal Injury Leads: Quick Reference

Last updated

Car Accident (MVA)
$475 per lead
Commercial MVA
$745 per lead
Wrongful Death
$865 per lead
Premises Liability
$265 per lead
Workers' Compensation
$150+ per lead
Source
All Google Ads
Conversion rate
15-30%
Exclusivity
Guaranteed
Freshness
Real-time
Return policy
Fair and flexible
CRM integration
Free
Custom criteria
Available
Terms
Pay per lead
Fees
None
Commitment
None

Transparent pricing

How Much Do Illinois Personal Injury Leads Cost?

Illinois personal injury leads cost $150-$865 per exclusive lead, depending on case type: $475 for car accident (MVA), $745 for commercial MVA, $865 for wrongful death, $265 for premises liability, $150+ for workers' compensation. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.

Screening Criteria on Every Lead

  • No lawyer

    Not already represented by an attorney

  • Injured

    Confirmed injury, not property damage only

  • Within SOL

    Inside the statute of limitations

  • Not at fault (MVA leads)

    Fault screened before delivery

Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.

The Market

Why Illinois Personal Injury Files Are a Volume + Value Vertical

Illinois has 12.5 million residents and a substantive law profile that is unusually plaintiff-favorable on damages: no statutory cap on noneconomic damages on any case type (Best v. Taylor, 1997), strict-liability dog bite (510 ILCS 5/16), abolition of the invitee/licensee distinction in premises law (740 ILCS 130, the Premises Liability Act of 1984), and mandatory non-waivable uninsured motorist coverage. Cook County is ATRA Judicial Hellhole #2 for 2023-2024, the second-most plaintiff-favorable trial venue in the country. The flip side is procedural: the Tort Immunity Act's 1-year SOL and notice window for public-entity files traps more Illinois cases on procedure than nearly any other rule, which is why we flag every public-entity touch on intake.

Real Search Intent

Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.

Exclusive, 1 Firm Per Lead

Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.

Pre-Screened

Injured. Unrepresented. Below 51% fault. Within the 2-year clock. Premises files include incident-report status. Public-entity files flagged for 1-year Tort Immunity Act window.

Coverage

Illinois Case Types We Generate

We generate the full Illinois personal injury spectrum. Auto and car accident is the largest-volume category, with premises liability and slip and fall close behind. Target a single case type, a subset, or the full spectrum. All pricing is per lead, no practice-area bundling required. All leads are pre-screened: injured, unrepresented, below 51% fault, and within SOL.

Slip & Fall / Premises Liability

Avg case value: $25K to $200K (severe: $500K+)

Big-box and grocery (Walmart, Target, Mariano\'s, Jewel-Osco, Costco), restaurant, hotel, parking lot, apartment, and shopping-center files. Illinois Premises Liability Act (740 ILCS 130) imposes a single duty of reasonable care to all non-trespassers, abolishing the invitee/licensee distinction. Uncapped noneconomic damages sustain Cook County jury values among the highest in the country on severe-injury premises files.

Car Accident (Auto / MVA)

Avg case value: $15K to $150K+

The largest-volume Illinois PI category. We run a dedicated program and state page for Illinois auto and MVA leads, with Tort Immunity Act 1-year window flagged on every public-entity file.

Illinois deep dive

Truck & 18-Wheeler

Avg case value: $100K to $5M+

I-90/I-94, I-55, I-57, I-80, I-88, I-294 carry heavy commercial freight through and around Chicago. Illinois trucking practice is one of the most active dockets in the Midwest. Cook County in particular regularly produces upper-tier trucking outcomes given uncapped damages.

Wrongful Death

Avg case value: $250K to $5M+

2-year SOL from date of death under 740 ILCS 180/2. No statutory cap on noneconomic damages. Cook County December 2024 $79.85M police-pursuit verdict (10-year-old pedestrian fatality) is among the largest reported Illinois police-pursuit wrongful death verdicts.

Motorcycle

Avg case value: $25K to $250K+

Higher injury severity than standard MVA; stronger median case values. Illinois requires helmets only for riders under 18 (no universal helmet law). Modified comparative 51% bar applies to rider conduct allocation.

Rideshare (Uber / Lyft)

Avg case value: $20K to $150K+

Complex insurance structures: TNC platform $1M coverage in Period 2 and 3, driver personal coverage in Period 1, third-party policies. Growing category in Chicago, the collar counties, and the Bloomington-Champaign-Urbana corridor.

Dog Bite

Avg case value: $20K to $75K

Strict liability under the Animal Control Act (510 ILCS 5/16). No prior-viciousness or owner-knowledge requirement. One of the most plaintiff-friendly dog bite regimes in the US. Provocation defense survives. Illinois is consistently among the top US states for dog bite claim volume.

Workplace & Construction

Avg case value: $50K to $5M+

Third-party negligence claims beyond Illinois workers compensation. Cook County 2024 $80M ironworker quadriplegic verdict (reduced to $64M after 20% comparative fault) reflects the upper end. Construction, scaffold, and equipment files concentrate in Chicago and the collar counties.

Pedestrian & Bicyclist

Avg case value: $50K to $500K+

219 pedestrian fatalities in Illinois in 2024 (+9.5% YoY). Chicago, Evanston, Oak Park, and the dense north-shore and west-side corridors drive volume. Illinois Vehicle Code crosswalk and bicycle-rights provisions support strong liability arguments. Comparative fault analysis is critical given 51% bar.

We focus on cases firms actually want to buy. Med-mal leads can be added to an Illinois mix on request, but they are not a focus area given the 4-year repose period under 735 ILCS 5/13-212 and the high upfront cost of Illinois health-care liability litigation.

The Law

Illinois Personal Injury Law: Quick Reference

General PI Statute of Limitations

2 years

735 ILCS 5/13-202. Covers premises, slip-and-fall, auto, dog bite, product liability, most negligence claims.

Public-Entity Window

1 year (Tort Immunity Act)

745 ILCS 10/8-101. Cities, counties, state, CTA, Pace, Metra, ISDs, public universities. 1-year SOL plus typically a 1-year written-notice requirement.

Premises Liability Standard

Single Reasonable Care Duty

740 ILCS 130 (Premises Liability Act of 1984). Invitee/licensee distinction abolished. Possessor owes reasonable care to all non-trespassers. Plaintiff-friendlier than Texas, Missouri, NC.

Wrongful Death SOL

2 years

740 ILCS 180/2. Runs from date of death. No noneconomic cap.

Fault Rule

Modified, 51% Bar

735 ILCS 5/2-1116. Recovery barred at 51%+ plaintiff fault. Below 50% reduced proportionally.

Damages Caps

None

No statutory cap on noneconomic damages on any case type. Best v. Taylor (1997) struck down. Lebron v. Gottlieb (2010) struck down med-mal cap.

Dog Bite

Strict Liability

510 ILCS 5/16 (Animal Control Act). No prior-viciousness or owner-knowledge requirement. Provocation and unlawful presence defenses preserved.

Min Auto Liability

25/50/20

$25K BI/person, $50K/accident, $20K PD. Plus mandatory non-waivable UM 25/50.

Med-Mal Repose

2-year discovery / 4-year repose

735 ILCS 5/13-212. Med-mal is not a focus area given the procedural complexity and high upfront expert costs.

Cook County Status

ATRA Hellhole #2 (2023-24)

American Tort Reform Association ranking. Cook is the highest-volume and highest-value Illinois trial venue; Madison and St. Clair (Metro East) follow.

Top Claim-Volume Counties (2024)

Cook | DuPage | Lake | Will | Kane | McHenry | Winnebago | Madison | St. Clair | Champaign | Sangamon | Peoria

Cook County dominates statewide volume; the collar counties are the next tier. Outside Chicago metro: Rockford (Winnebago), Metro East (Madison/St. Clair), Champaign-Urbana, Springfield (Sangamon), Peoria. Illinois total: 1,196 fatalities, 303,913 crashes, 63,109 injury crashes (2024).

General reference only. Confirm current statutes, caps, and procedural rules for each case with your compliance counsel.

Real Outcomes

Notable Illinois Personal Injury Verdicts and Settlements

Selected Illinois premises, auto, trucking, and catastrophic-injury outcomes from 2024 and 2025, drawn from public court records and reported settlement databases. Illinois has no statutory cap on noneconomic damages, which sustains the upper-tier verdict outcomes regularly reported out of Cook County. Past results do not guarantee future outcomes; each case depends on its specific facts and venue.

$79.85M

Pedestrian / Wrongful Death / Public Entity

Police Pursuit Pedestrian Wrongful Death

Cook County December 2024 jury verdict for the family of a 10-year-old girl killed during a Chicago Police Department pursuit. Highest reported Illinois verdict for a police-pursuit crash, ranked #29 on TopVerdict\'s 2024 Top 50 US personal injury verdicts. Reflects the upper-tier Cook County values on public-entity wrongful death files.

$80M / $64M

Workplace / Construction / Spinal Cord

Bayer Quadriplegic Construction-Worker

Cook County 2024 ironworker third-party verdict. $80M verdict reduced to $64M after 20% plaintiff comparative fault under 735 ILCS 5/2-1116. Illustrates upper-tier Cook County construction outcomes under uncapped damages and the plaintiff-friendly impact of the Premises Liability Act.

$12M

Trucking / Catastrophic

Pickup-vs-Semi Spinal Injury

2024 Illinois verdict where a semi-truck driver suffered a spinal injury after being rear-ended by a pickup truck driver employed by a pipeline construction company. Reflects continued upper-tier values on Illinois trucking-versus-passenger files.

$9M

Workplace / Premises

Concrete Chemical Burns Worker

2025 Illinois verdict for a retired firefighter who suffered serious chemical burns while spreading wet concrete. Verdict reduced 35% for plaintiff comparative fault. Demonstrates 51% bar mechanics and the value of premises and workplace third-party files even with significant comparative-fault allocation.

Six- to seven-figure

Premises / Slip and Fall

Cook County Premises & Slip-and-Fall Resolutions

Cook County jury and settlement outcomes on big-box, grocery, and apartment slip-and-fall files routinely resolve in the high-five-figure to low-seven-figure range when surveillance preservation, prior-complaint discovery, and notice are well-developed. The Premises Liability Act\'s single duty of reasonable care eases the path on liability.

Confidential

Dog Bite / Strict Liability

Illinois Strict-Liability Dog Bite Resolution

Illinois consistently ranks among the top US states for dog-bite claim volume. Strict liability under 510 ILCS 5/16 removes the prior-knowledge hurdle that defeats many dog-bite files in one-bite states. Confidential 2024 Illinois resolutions in the high-five and low-six-figure range reflect the modal outcome on clean-liability bite cases with documented medical treatment.

Sources: Salvi, Schostok & Pritchard releases, Horwitz Horwitz & Associates results, TopVerdict.com 2024 Illinois list, Law Bulletin Media Jury Verdict Reporter, public court records, and firm-reported case results. Amounts reflect jury verdicts or reported settlements at the time of publication.

Lead Economics

Lead Pricing Across Illinois Practice Areas

Our Illinois pricing is published: $475 for car accident (MVA) leads, $745 for commercial MVA, $865 for wrongful death, $265 for premises liability, and $150+ for workers' compensation. Almost no other provider in this industry publishes pricing. We do, because flat per-lead prices on exclusive Google Ads leads beat the math of both DIY campaigns and shared-lead aggregators. A single exclusive lead often costs less than a handful of Illinois clicks at standard rates.

Industry Standard

What most providers sell:

  • Shared leads, sold to 3 to 5 firms at once
  • Fixed per-lead markup with margin baked in
  • Generic, low-effort intake screening
  • Monthly minimums and long-term contracts
  • Setup fees on day one
Our Approach

What you get with us:

  • Exclusive: one firm per lead, never shared
  • Transparent flat per-lead pricing
  • Pre-screened: injured, no attorney, below 51% fault, within SOL, public-entity files flagged for Tort Immunity Act
  • No contracts, no minimums, pause anytime
  • No setup fees for standard onboarding

The Bottom Line

Forget the benchmarks.
Our Illinois leads typically deliver world-class ROI.

ExclusiveTransparent PricingPre-ScreenedReal-Time Delivery

Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. In Cook County, where uncapped damages and tort-friendly venues sustain premium case values, that math compounds harder than almost anywhere else.

Illinois pricing is published on this page. Every firm pays the same flat per-lead price, with county-level targeting and custom criteria available. No sales call required. No contracts, no minimums, no setup fees.

Start Getting Illinois Leads

Ready for Exclusive Illinois PI Leads?

Real-time Google Ads leads across the full Illinois PI spectrum, from auto and trucking to premises liability and slip and fall. Pre-screened for injury, fault under the 51% bar, representation status, and filing deadline. Tort Immunity Act 1-year window flagged on public-entity files. Pay per lead, no contracts.

Start Receiving Illinois Leads

Frequently Asked Questions

Everything you need to know about our injury lead generation service

We cover the full Illinois personal injury spectrum: auto / car accident, truck and 18-wheeler, motorcycle, rideshare (Uber and Lyft), pedestrian and bicyclist, premises liability and slip and fall (big-box and grocery like Walmart, Target, Mariano's, Jewel-Osco, Costco, Sam's Club, plus restaurant, hotel, parking lot, apartment complex, and shopping-center files), dog bite (strict liability under 510 ILCS 5/16), wrongful death, and workplace and construction injuries. You can focus on a single case type, a subset, or the full Illinois PI spectrum. Auto and trucking are the largest-volume categories, with premises and slip-and-fall close behind.

Illinois abolished the common-law invitee/licensee distinction in 1984 with the Premises Liability Act, codified at 740 ILCS 130. The Act imposes a single duty of reasonable care on a possessor of land toward all entrants who are not trespassers (the duty of reasonable care also extends to children trespassers in attractive-nuisance contexts). That makes Illinois more plaintiff-friendly on premises files than most US states, since the absence of the invitee/licensee distinction removes a category of defense argument routinely used in jurisdictions that retain the framework (Texas, Missouri, North Carolina). Trespassers in Illinois are still owed only the duty against willful and wanton conduct. Most Illinois slip-and-fall and premises files turn on actual or constructive notice of the dangerous condition, surveillance preservation, and prior-complaint discovery.

Illinois premises and slip-and-fall lead pricing tracks the Google Ads auction, which is among the more competitive in the country, especially in Cook County, where ATRA ranked the venue the #2 "Judicial Hellhole" for 2023-2024. Personal injury commercial-intent CPCs across Illinois generally run $50 to $250, with Chicago and the collar counties at the top end and Rockford, Springfield, Champaign, and Peoria meaningfully lower. Our published Illinois pricing is $150-$865 per exclusive lead by case type ($475 for car accident (MVA, including motorcycle and pedestrian), $745 for commercial MVA (trucking, rideshare, bus), $865 for wrongful death, $265 for premises liability, and $150+ for workers' compensation), flat and the same for every firm, with no minimums or contracts (see the pricing section above).

Two years from the date of injury under 735 ILCS 5/13-202 for most personal injury claims, including premises, slip and fall, dog bite, auto, and product liability. Wrongful death runs on its own 2-year clock under 740 ILCS 180/2 from the date of death. Medical malpractice carries a 2-year discovery rule with a 4-year repose under 735 ILCS 5/13-212. Public-entity claims (city of Chicago, Cook County, the State of Illinois, CTA, Pace, Metra, school districts, public universities) carry a 1-year SOL and a 1-year written-notice requirement under the Illinois Tort Immunity Act (745 ILCS 10/8-101). The 1-year Tort Immunity Act window is the single most common procedural trap on Illinois PI files involving public-entity defendants.

Illinois applies modified comparative fault under 735 ILCS 5/2-1116 with a 51% bar. A plaintiff who is more than 50% at fault is fully barred from recovery. At 50% or below, recovery is reduced by the plaintiff fault percentage. That 50/51 line is unforgiving on premises files where defendants routinely argue open-and-obvious or the visitor failed to keep a proper lookout. We screen Illinois PI leads with the 51% bar in mind so borderline-fault profiles are flagged for additional intake context, not auto-rejected.

Yes, and they are notably plaintiff-friendly. Illinois imposes strict liability on dog owners under the Animal Control Act (510 ILCS 5/16). The plaintiff need not prove negligence, prior viciousness, or owner knowledge of dangerous propensities. Required elements: (1) the dog attacked, attempted to attack, or injured the victim; (2) the victim was lawfully present where the attack occurred; and (3) the victim did not provoke the dog. Illinois is among the most plaintiff-friendly states in the country for dog bite files, materially more favorable than one-bite states like Texas. The 2-year general PI statute of limitations applies. Illinois consistently ranks among the top US states for dog-bite claim volume.

No. Illinois has no statutory cap on noneconomic damages on any case type. The Illinois Supreme Court struck down the prior $500,000 noneconomic cap as unconstitutional in Best v. Taylor Machine Works (1997), and subsequent caps on med-mal noneconomic damages were struck down in Lebron v. Gottlieb Memorial Hospital (2010). That uncapped damages profile is a major reason Cook County, Madison, and St. Clair counties regularly produce upper-tier verdict outcomes on premises, auto, trucking, and product cases.

Yes. Every Illinois lead is screened for SOL position, representation status, injury, and a 51% bar fault sanity check against 735 ILCS 5/2-1116. Leads close to the 2-year mark are flagged for accelerated routing. Wrongful death leads are evaluated against the separate 2-year clock under 740 ILCS 180/2 (running from date of death). Public-entity leads (CTA, Pace, Metra, City of Chicago, county sheriff, ISP, state agencies, school districts, public universities) are flagged for the 1-year Tort Immunity Act notice and SOL window before delivery.

Yes. All 102 counties. Highest sustained PI claim volume comes from Cook County (Chicago and 130+ suburbs), DuPage, Lake, Will, Kane, McHenry (the collar counties), Winnebago (Rockford), Madison and St. Clair (Metro East / St. Louis suburbs), Champaign (Urbana-Champaign), Sangamon (Springfield), and Peoria. Premises and slip-and-fall files concentrate in the urban retail corridors of Cook and the collar counties, with steady volume from suburban big-box, grocery, restaurant, hotel, and apartment files in DuPage, Lake, and Will. Target at the county level so you only pay for leads in your actual service area.

None. No monthly minimums, no subscriptions, no setup fees for standard onboarding. Pay per lead. Pause or resume anytime. Invalid leads are replaced under our standard policy.

References

Stop Wasting Money on Leads That Don't Convert

Start receiving exclusive, Google Ads-sourced injury leads today. No minimums. No contracts. No risk.

Get Started. It Takes 60 Seconds

Or email us at [email protected] for pricing