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New Hampshire Personal Injury Leads for Law Firms

Exclusive personal injury leads for New Hampshire law firms, sourced in real time from Google Search Ads. Car and truck accidents, premises liability and slip and fall, motorcycle, ski-resort, dog bite, and wrongful death, all pre-screened for injury, fault, and filing deadline. New Hampshire's 3-year statute of limitations gives these files unusually long development runway. Manchester, Nashua, Concord, Portsmouth, statewide. No contracts, no monthly minimums.

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Key facts at a glance

New Hampshire Personal Injury Leads: Quick Reference

Last updated

Car Accident (MVA)
$360 per lead
Commercial MVA
$540 per lead
Wrongful Death
$655 per lead
Premises Liability
$195 per lead
Workers' Compensation
$125+ per lead
Source
All Google Ads
Conversion rate
15-30%
Exclusivity
Guaranteed
Freshness
Real-time
Return policy
Fair and flexible
CRM integration
Free
Custom criteria
Available
Terms
Pay per lead
Fees
None
Commitment
None

Transparent pricing

How Much Do New Hampshire Personal Injury Leads Cost?

New Hampshire personal injury leads cost $125-$655 per exclusive lead, depending on case type: $360 for car accident (MVA), $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, $125+ for workers' compensation. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.

Screening Criteria on Every Lead

  • No lawyer

    Not already represented by an attorney

  • Injured

    Confirmed injury, not property damage only

  • Within SOL

    Inside the statute of limitations

  • Not at fault (MVA leads)

    Fault screened before delivery

Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.

The Market

Why New Hampshire Personal Injury Files Have a Long Settlement Runway

New Hampshire is a 1.4-million-resident New England state where the 3-year general PI SOL (RSA 508:4) gives substantially more development runway than neighboring 2-year MA. Ouellette v. Blanchard, 116 N.H. 552 (1976) abolished invitee/licensee/trespasser distinctions and adopted unitary reasonable-care duty (early adopter alongside CA and HI). Punitive damages BARRED under RSA 507:16; NH joins MA, WA, LA, and NE in the no-punitives club. NO statutory cap on PI noneconomic damages (Carson v. Maurer (1980) and Brannigan v. Usitalo (1991) struck down med-mal cap). 51% bar comparative fault (RSA 507:7-d) operates conventionally. The southeastern population concentration drives the bulk of claim volume; Hillsborough, Rockingham (DC commuter belt), Merrimack, and Strafford hold ~74.2% of state population. I-93 is NH's deadliest interstate. Ski-resort and Lakes Region tourism shape distinct premises verticals.

Real Search Intent

Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.

Exclusive, 1 Firm Per Lead

Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.

Pre-Screened

Injured. Unrepresented. Below the 51% bar. Within the 3-year clock. Premises files include surface-condition context. Ski-resort files flagged for RSA 225-A:24 inherent-risks immunity and 90-day notice. Auto files include uninsured-driver flagging.

Coverage

New Hampshire Case Types We Generate

We generate the full New Hampshire personal injury spectrum. Auto and car accident is the largest-volume category, with premises liability and slip and fall close behind, plus steady motorcycle and seasonal ski-resort flow. Target a single case type, a subset, or the full spectrum.

Slip & Fall / Premises Liability

Avg case value: $25K to $200K (severe: $500K+)

Big-box and grocery (Walmart, Costco, Target, Hannaford, Market Basket, Shaw's), restaurant, hotel, parking lot, apartment, condominium common areas, and shopping-center files. Ouellette v. Blanchard (N.H. 1976) unitary reasonable-care duty to all entrants under all the circumstances; NH was an early adopter alongside CA Rowland (1968) and HI Pickard (1969). No statutory cap on PI noneconomic; punitives barred (entire verdict is compensatory).

Car Accident (Auto / MVA)

Avg case value: $25K to $175K+

The largest-volume NH PI category. Dedicated state page with 51% bar fault screening, 3-year SOL tracking, uninsured-driver fact-pattern flagging (NH does not require liability insurance), and I-93 / I-95 / I-89 commercial-vehicle FMCSA context capture.

New Hampshire deep dive

Truck & 18-Wheeler

Avg case value: $100K to $5M+

I-93 NH's deadliest interstate (Salem-Manchester-Concord-White Mountains). I-95 16-mi coastal Boston-Portland commuter and freight (~1,700 crashes since 2018). I-89 Concord-Lebanon-Vermont. I-68 cut-through. FMCSA hours-of-service violations and equipment defects support upper-tier values; punitives barred but compensatory damages uncapped.

Wrongful Death

Avg case value: $250K to $5M+

6-year SOL under RSA 556:11 (subject to RSA 508), unusually long for wrongful death. NO punitive damages (RSA 507:16 bar; entire verdict compensatory). NO statutory cap on noneconomic. Bristow Lubin & Meyer reported $8.5M NH cyclist WD verdict in 2024.

Motorcycle

Avg case value: $25K to $200K+

Higher injury severity than standard MVA. NH motorcycle deaths fell from 40 in 2023 to 33 in 2024. NH's rural mountain and lakes-region terrain produces concentrated motorcycle fatality patterns. 51% bar applies to rider conduct allocation.

Rideshare (Uber / Lyft)

Avg case value: $20K to $150K+

TNC platform $1M coverage in Period 2 and 3, driver personal coverage in Period 1, third-party policies. Manchester, Nashua, Portsmouth, and Concord carry steady rideshare volume. UM/UIM matching when liability is purchased.

Dog Bite

Avg case value: $20K to $100K (child cases higher)

Strict liability under RSA 466:19. Owner, keeper, or possessor liable for damages caused by the dog without proof of prior viciousness or owner knowledge. Recovery barred only when injured person was committing trespass or other tort; comparative fault applies for provocation.

Ski-Resort & Winter Sports

Avg case value: $50K to $500K+ (chairlift/tramway: $1M+)

NH's ski industry (Mount Washington Valley, White Mountains, Lakes Region) drives concentrated winter-sports premises files. RSA 225-A:24 codifies skier assumption of inherent risks; 90-day notice required for many claims. Chairlift and tramway claims may fall OUTSIDE the inherent-risks immunity and proceed under standard premises and product-liability theories.

Pedestrian & Bicyclist

Avg case value: $50K to $500K+

Manchester, Nashua, Portsmouth, and Concord urban corridors plus Hampton Beach summer pedestrian volume drive concentrated files. Lubin & Meyer reported $8.5M NH cyclist WD verdict in 2024 and $1.7M closed-head injury bicycle verdict. Ouellette unitary premises duty supports upper-tier outcomes when pedestrian and premises theories overlap.

We focus on cases firms actually want to buy. Med-mal leads can be added on request, but they are not a focus area despite the absence of any noneconomic cap (the cap was struck down in Carson v. Maurer (1980) and Brannigan v. Usitalo (1991)); RSA 519-B pretrial screening panel and certificate-of-merit requirements apply.

The Law

New Hampshire Personal Injury Law: Quick Reference

General PI Statute of Limitations

3 years

RSA 508:4. Distinctively longer than neighboring 2-year MA. Discovery rule codified.

Wrongful Death

6 years

RSA 556:11 (subject to RSA 508). Unusually long for wrongful death; gives substantial development runway.

Premises Liability

Ouellette Unitary Duty

Ouellette v. Blanchard, 116 N.H. 552 (1976). Unitary reasonable-care duty to all entrants. Early adopter (alongside CA Rowland 1968, HI Pickard 1969). Open-and-obvious is comparative-fault factor.

Fault Rule

Modified, 51% bar

RSA 507:7-d. Plaintiff barred only when fault is greater than defendant's. RSA 507:7-e partially abolished J&S; defendants <50% are several-only.

Punitive Damages

BARRED (RSA 507:16)

"No punitive damages shall be awarded in any action, unless otherwise provided by statute." NH joins MA, WA, LA, NE.

PI Noneconomic Cap

None

No statutory cap. Med-mal cap struck twice (Carson 1980, Brannigan 1991) on equal-protection grounds.

Med-Mal Procedural

Pre-Suit Panel (RSA 519-B)

Pretrial screening panel; hearing within 6 months of service. Certificate-of-merit requirement.

Municipal Tort Cap

$325K/person (RSA 507-B:4)

$325,000 per person bodily injury or property damage. Punitives barred against governmental units.

State Tort Cap

$475K / $3.75M (RSA 541-B)

$475K per claimant and $3.75M per single incident. Punitives barred.

Dog Bite

Strict Liability (RSA 466:19)

Owner/keeper/possessor liable without scienter. Recovery barred only for trespass/tort by injured person; comparative fault for provocation.

Ski-Area Immunity

RSA 225-A:24 / 90-Day Notice

Codifies skier assumption of inherent risks (terrain, ice, lift towers, collisions, snowmaking). Limits operator liability. Chairlift/tramway claims may fall OUTSIDE the immunity.

Auto Insurance Mandate

NOT REQUIRED

Only state in U.S. that does not mandate liability insurance. Financial responsibility minimums equivalent to 25/50/25.

Top Insurers (NH 2024 Market)

Progressive 15.2% | GEICO 14.2% | State Farm 11.9% | Liberty Mutual 10.1% | Allstate 9.8%

Plus Concord Group Insurance (Bedford NH-domiciled, founded 1928, A+ AM Best). Statewide direct auto premium grew 10.8% from 2023 to ~$1.2B in 2024.

Top Claim-Volume Counties

Hillsborough | Rockingham | Merrimack | Strafford | Grafton | Cheshire | Belknap | Carroll | Sullivan | Coos

Hillsborough (Manchester, Nashua, ~426K), Rockingham (Portsmouth, Salem, ~319K, DC commuter belt), Merrimack (Concord, ~156K), Strafford (Dover, ~133K). Four southeastern counties hold ~74.2% of state population.

General reference only. Confirm current statutes, caps, and procedural rules with your compliance counsel.

Real Outcomes

Notable New Hampshire Personal Injury Verdicts and Settlements

Selected NH-region premises, auto, motorcycle, and catastrophic-injury outcomes. NH bars punitive damages under RSA 507:16, so the entire verdict is compensatory; many large NH-region matters are tried by Boston-based firms covering MA/NH/RI tri-state. Past results do not guarantee future outcomes.

$8.5M

Wrongful Death / Cyclist

NH Cyclist Wrongful Death (MVA)

$8,500,000 jury verdict for the family of a NH cyclist killed when struck by a vehicle (Lubin & Meyer reported, 2024). Demonstrates upper end of NH jury appetite on cyclist/pedestrian wrongful death; NH's 3-year SOL gives substantial development runway compared to neighboring 2-year MA. NH bars punitive damages under RSA 507:16; entire verdict is compensatory (economic plus noneconomic).

$7M

Med-Mal / Catastrophic

NH-Region Med-Mal Settlement

$7,000,000 settlement obtained during discovery (Lubin & Meyer reported, 2024). Demonstrates med-mal valuation in NH where the noneconomic cap was struck twice (Carson v. Maurer, 1980; Brannigan v. Usitalo, 1991). RSA 519-B pretrial screening panel and certificate-of-merit requirements apply. Med-mal noneconomic damages remain uncapped.

$6.6M

Med-Mal / Wrongful Death

Stroke Death / Inadequate Anticoagulation

$6,600,000 verdict for stroke death from inadequate anticoagulation, on negligence and informed-consent counts (Lubin & Meyer reported, 2024). Demonstrates NH-region med-mal upper end; substantial economic damages drive recovery in the absence of any statutory cap.

$3.9M

Med-Mal / Wrongful Death

Bowel Infarction / Hip Replacement

$3,900,000 for fatal bowel infarction in a 63-year-old hip-replacement patient (Lubin & Meyer reported, 2024). Demonstrates NH-region surgical/post-op complication valuation.

$2M

Med-Mal / Catastrophic

Anoxic Brain Injury / Alcohol Rehab

$2,000,000 for anoxic brain injury to a 22-year-old in alcohol rehab attributed to inappropriate medication combination (Lubin & Meyer reported, 2024). Demonstrates NH-region brain-injury catastrophic valuation. The 51% bar under RSA 507:7-d operates conventionally; J&S abolished for defendants <50% under RSA 507:7-e.

$1.7M

Premises / Bicycle

Closed-Head Injury / Bicycle Accident

$1,700,000 for closed-head injury after a bicycle accident (Lubin & Meyer reported, 2024). Demonstrates NH-region cyclist closed-head injury valuation. Median compensatory award in NH PI cases that reach trial is approximately $45,000; plaintiffs recover in 63% of tried PI cases (Lawsuit Information Center).

Sources: Lubin & Meyer 2024 verdicts and settlements report (39 verdicts/settlements of $1M+ across MA/NH/RI in 2024), Concord Monitor and Union Leader crash coverage, NH Office of Highway Safety, public court records. Individual case results reflect specific facts that vary.

Lead Economics

Lead Pricing Across New Hampshire Practice Areas

Our New Hampshire pricing is published: $360 for car accident (MVA) leads, $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation. Almost no other provider in this industry publishes pricing. We do, because flat per-lead prices on exclusive Google Ads leads beat the math of both DIY campaigns and shared-lead aggregators. A single exclusive lead often costs less than a handful of New Hampshire clicks at standard rates.

Industry Standard

What most providers sell:

  • Shared leads, sold to 3 to 5 firms at once
  • Fixed per-lead markup with margin baked in
  • Generic, low-effort intake screening
  • Monthly minimums and long-term contracts
  • Setup fees on day one
Our Approach

What you get with us:

  • Exclusive: one firm per lead, never shared
  • Transparent flat per-lead pricing
  • Pre-screened: injured, no attorney, below the 51% bar, within 3-year SOL, ski-resort RSA 225-A:24 status flagged
  • No contracts, no minimums, pause anytime
  • No setup fees for standard onboarding

The Bottom Line

Forget the benchmarks.
Our New Hampshire leads typically deliver world-class ROI.

ExclusiveTransparent PricingPre-ScreenedReal-Time Delivery

Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. NH's Ouellette unitary premises duty, the 3-year SOL, the absence of any cap on PI noneconomic damages, the strict-liability dog-bite statute, and the ski-resort vertical compound the value of pre-screened exclusive leads here, even with the no-punitives bar.

New Hampshire pricing is published on this page. Every firm pays the same flat per-lead price, with county-level targeting and custom criteria available. No sales call required. No contracts, no minimums, no setup fees.

Start Getting New Hampshire Leads

Ready for Exclusive New Hampshire PI Leads?

Real-time Google Ads leads across the full New Hampshire PI spectrum, from auto and trucking to premises liability and slip and fall. Pre-screened for injury, fault under the 51% bar, representation status, and filing deadline. Ski-resort RSA 225-A:24 status and uninsured-driver fact-pattern flagging captured.

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Frequently Asked Questions

Everything you need to know about our injury lead generation service

We cover the full New Hampshire personal injury spectrum: auto / car accident, truck and 18-wheeler (I-93 deadliest interstate, I-95 coastal commuter, I-89 to Vermont), motorcycle, rideshare (Uber and Lyft), pedestrian and bicyclist, premises liability and slip and fall (big-box and grocery such as Walmart, Costco, Target, Hannaford, Market Basket, Shaw's, plus restaurant, hotel, parking lot, apartment complex, condominium common areas, and shopping-center files), strict-liability dog bite (RSA 466:19), wrongful death, ski-resort (RSA 225-A:24 inherent-risks immunity with chairlift/tramway carve-out), and product. Auto and trucking are the largest-volume categories, with premises and slip-and-fall close behind.

Ouellette v. Blanchard, 116 N.H. 552 (1976) is the modern statement. The NH Supreme Court abolished the rigid invitee/licensee/trespasser distinctions and adopted a unitary "reasonable care under all the circumstances" duty for landowners and occupiers, with the character and circumstances of the entry relevant to the standard of care. NH was an early adopter alongside California (Rowland v. Christian, 1968) and Hawaii (Pickard, 1969). The open-and-obvious doctrine is no longer a complete bar; under the unitary standard it bears on comparative fault rather than precluding duty. Ski-area immunity under RSA 225-A:24 codifies skier assumption of inherent risks (terrain, ice, bare spots, lift towers, collisions, snowmaking equipment, forest debris) and limits operator liability; written notice within 90 days is required for many claims, though chairlift and tramway claims may fall outside the immunity.

NH premises and slip-and-fall lead pricing tracks the Google Ads auction. Personal injury commercial-intent CPCs across NH generally run $40 to $160, with Hillsborough (Manchester, Nashua) and Rockingham (Portsmouth, Salem) at the top end and rural counties (Coos, Sullivan, Carroll) meaningfully lower. Our published New Hampshire pricing is $125-$655 per exclusive lead by case type ($360 for car accident (MVA, including motorcycle and pedestrian), $540 for commercial MVA (trucking, rideshare, bus), $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation), flat and the same for every firm, with no minimums or contracts (see the pricing section above).

Three years from the date of injury under RSA 508:4 for most personal injury claims, including premises, slip and fall, dog bite, auto, and product. NH is one of a small group of states with 3-year general PI SOL, distinctively longer than neighboring 2-year MA. Discovery rule codified within RSA 508:4. Wrongful death runs on a 6-year clock under RSA 556:11 (subject to RSA 508). Minor tolling under RSA 508:8. Bodily-injury actions against municipalities follow the general 3-year RSA 508:4 limit (no separate notice statute in most cases). Claims against the State proceed under RSA 541-B with the per-claimant / per-incident caps.

NH applies modified comparative fault under RSA 507:7-d in the 51% bar form. Recovery is permitted if the plaintiff&apos;s fault "was not greater than the fault of the defendant"; damages are reduced in proportion to plaintiff fault. A plaintiff 51% or more at fault recovers nothing. Joint and several liability partially abolished under RSA 507:7-e: defendants less than 50% at fault are several-only; defendants 50% or more remain jointly and severally liable; J&S preserved for common-plan/design conduct. The same rule governs premises, dog bite, auto, and most negligence claims. Borderline-fault NH PI leads (slip-and-fall with prior wet-floor warning posted, premises files where plaintiff partially ignored a marked hazard) are flagged at intake with the 50/51 line as the critical threshold.

No statutory cap on general PI noneconomic damages. The NH Supreme Court struck down a $250,000 noneconomic cap in Carson v. Maurer, 120 N.H. 925 (1980), and again invalidated a successor cap in Brannigan v. Usitalo, 134 N.H. 50 (1991), holding both violated state equal-protection principles by burdening the most severely injured. Med-mal noneconomic damages are uncapped in NH. **PUNITIVE DAMAGES ARE BARRED in New Hampshire under RSA 507:16** ("no punitive damages shall be awarded in any action, unless otherwise provided by statute"); NH joins MA, WA, LA, and NE in the small group of no-punitive-damages jurisdictions. Public-entity caps: RSA 507-B:4 caps municipal liability at $325,000 per person; RSA 541-B caps State tort liability at $475,000 per claimant and $3,750,000 per single incident; punitive damages barred against governmental units.

Yes, with RSA 225-A:24 limitation noted at intake. NH&apos;s ski industry (Mount Washington Valley, White Mountains, Lakes Region) drives concentrated winter-sports premises files. RSA 225-A:24 codifies skier assumption of inherent risks (terrain, ice, bare spots, lift towers, collisions with other skiers, snowmaking equipment, forest debris, and natural objects) and limits ski-area operator liability for these risks; many claims require written notice within 90 days. Chairlift and tramway claims may fall outside the inherent-risks immunity and proceed under standard premises and product-liability theories. Off-mountain hotel/resort and lodge slip-and-fall files proceed under the Ouellette unitary duty. We screen ski-resort files for RSA 225-A:24 status, lift/tramway equipment-defect carve-outs, and the 90-day notice clock.

Ouellette v. Blanchard, 116 N.H. 552 (1976) abolished the common-law invitee/licensee/trespasser distinctions and adopted a unitary "reasonable care under all the circumstances" duty. NH was an early adopter alongside California (Rowland, 1968) and Hawaii (Pickard, 1969). Property owners no longer get the lower licensee duty when a social guest, business invitee, or other entrant is on the property; all entrants are owed reasonable care. The character and circumstances of the entry remain relevant to the standard. Combined with no statutory cap on PI noneconomic damages and NO punitive damages (RSA 507:16 bar), NH files are uniquely shaped by economic-damages and pure compensatory-noneconomic recovery; the absence of punitive damages means the entire verdict is compensatory.

Yes. Every NH lead is screened for SOL position under RSA 508:4, representation status, injury, and 51% bar comparative-fault sanity check under RSA 507:7-d. Premises files include surface-condition context. Auto files include uninsured-driver fact-pattern flagging (NH does not require liability insurance) and I-93/I-95/I-89 commercial-vehicle FMCSA context where applicable. Municipal files are flagged at intake for the RSA 507-B:4 $325,000 per-person cap. State files are flagged for the RSA 541-B $475,000 per-claimant and $3,750,000 per-incident cap. Ski-resort files flagged for RSA 225-A:24 inherent-risks immunity and the 90-day notice clock.

None. No monthly minimums, no subscriptions, no setup fees for standard onboarding. Pay per lead. Pause or resume anytime. Invalid leads are replaced under our standard policy.

References

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