Personal Injury Lead Pricing

Exclusive personal injury leads cost $125 to $865 per lead, depending on case type and state. Car accident (MVA) leads cost $475 in Tier 1 states (California, Texas, Florida, Nevada, Utah, and Illinois) and $360 everywhere else. Commercial MVA leads (trucking, rideshare, bus) cost $745 in Tier 1 states and $540 everywhere else. Wrongful death leads cost $865 in Tier 1 states and $655 everywhere else. Premises liability leads cost $265 in Tier 1 states and $195 everywhere else. Workers' compensation leads start at $150 in Tier 1 states and $125 everywhere else. All pricing is flat per lead with no contracts, minimums, or fees.

These six states have the most competitive personal injury Google Ads auctions in the country. Cost per click on queries like "car accident lawyer" runs far higher there than in other states, so the cost of generating a qualified, exclusive lead is higher. The price difference reflects real generation cost in each market, not a quality difference. Every lead in every state passes the same screening.

Because hidden pricing benefits the seller, not the law firm. Most personal injury lead companies quote prices only on sales calls, which lets them charge different firms different amounts for the same product. We publish one flat price per case type per state. Every firm pays the same price, and you can evaluate the math before you ever talk to us. We apply the same transparency to our conversion rate (15-30%) and our screening criteria, which competitors also keep hidden.

Every lead is 100% exclusive (delivered to one firm only), sourced from Google Ads search traffic, screened before delivery (injured, no existing lawyer, within the statute of limitations, and not at fault on MVA-related cases), and delivered in real time by email, SMS, or directly into your CRM at no extra cost. Invalid leads are replaced under a fair and flexible return policy. There are no setup fees, no monthly minimums, and no contracts.

No. Pricing is pay per lead with no contracts, no subscriptions, no monthly minimums, and no setup fees. You can pause anytime. Custom screening criteria and county-level geographic targeting are available.

Firms typically convert 15-30% of our leads into signed cases. That range reflects exclusive, Google Ads sourced leads from people actively searching for an attorney, how much their case is worth, or similar information, compared to roughly 1-3% for shared or social-media-sourced leads. Your intake process drives where you land within the range.