Texas Personal Injury Leads for Law Firms
Exclusive personal injury leads for Texas law firms, sourced in real time from Google Search Ads. Car and truck accidents, premises liability and slip and fall, motorcycle, rideshare, dog bite, wrongful death, and workplace injury, all pre-screened for injury, fault, and filing deadline. Houston, DFW, San Antonio, Austin, statewide. No contracts, no monthly minimums.
Get Texas PI LeadsKey facts at a glance
Texas Personal Injury Leads: Quick Reference
Last updated
- Car Accident (MVA)
- $475 per lead
- Commercial MVA
- $745 per lead
- Wrongful Death
- $865 per lead
- Premises Liability
- $265 per lead
- Workers' Compensation
- $150+ per lead
- Source
- All Google Ads
- Conversion rate
- 15-30%
- Exclusivity
- Guaranteed
- Freshness
- Real-time
- Return policy
- Fair and flexible
- CRM integration
- Free
- Custom criteria
- Available
- Terms
- Pay per lead
- Fees
- None
- Commitment
- None
Transparent pricing
How Much Do Texas Personal Injury Leads Cost?
Texas personal injury leads cost $150-$865 per exclusive lead, depending on case type: $475 for car accident (MVA), $745 for commercial MVA, $865 for wrongful death, $265 for premises liability, $150+ for workers' compensation. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.
Screening Criteria on Every Lead
No lawyer
Not already represented by an attorney
Injured
Confirmed injury, not property damage only
Within SOL
Inside the statute of limitations
Not at fault (MVA leads)
Fault screened before delivery
Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.
The Market
Why Texas Is a High-Volume, High-Value Personal Injury Market
Texas has 31.3 million residents, the second-largest US PI market by population, and a retail and hospitality footprint of national scale: more than 600 Walmart locations, 600+ HEB stores, 380+ Targets, and a hotel and apartment density that places Houston, DFW, San Antonio, and Austin among the top US metros for retail-premises foot traffic. Texas substantive law preserves the common-law invitee / licensee / trespasser framework, with the highest duty of care running to the typical retail customer (the invitee). The "actual or constructive knowledge" standard from Wal-Mart Stores, Inc. v. Reece (2002) controls most premises files. Texas auto compensatory damages are uncapped, and Texas juries have repeatedly demonstrated willingness to award eight- and nine-figure verdicts on the right facts.
Real Search Intent
Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.
Exclusive, 1 Firm Per Lead
Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.
Pre-Screened
Injured. Unrepresented. Below 51% fault. Within the 2-year CPRC § 16.003 clock. Premises files include incident-report and surveillance status when available.
Coverage
Texas Case Types We Generate
We generate the full Texas personal injury spectrum. Auto and car accident is the largest-volume category, with premises liability and slip and fall close behind. Target a single case type, a subset, or the full spectrum. All pricing is per lead, no practice-area bundling required. All leads are pre-screened: injured, unrepresented, below 51% fault, and within SOL.
Slip & Fall / Premises Liability
Avg case value: $25K to $200K (severe: $500K+)
Big-box and grocery (Walmart, Target, HEB, Kroger, Costco), restaurant, hotel, apartment, parking lot, and shopping-center files. Texas invitee duty under Wal-Mart v. Reece (2002) requires actual or constructive knowledge of the dangerous condition. Surveillance preservation, incident-report status, and prior-complaint discovery drive outcomes. Reported $375K Walmart slip-and-fall settlements are common; six- and seven-figure outcomes track to severe orthopedic, head, or spinal injuries.
Car Accident (Auto / MVA)
Avg case value: $15K to $150K+
The largest-volume Texas PI category. We run a dedicated program and state page for Texas auto and MVA leads, with HB 19 trucking-aware screening for commercial vehicle files.
Texas deep dive
Truck & 18-Wheeler
Avg case value: $100K to $5M+
I-45, I-10, I-20, I-35, US-59/I-69, and Loop 610 carry heavy commercial freight. HB 19 (CPRC § 72.051 et seq.) bifurcation flagged on every commercial file. Texas trucking values remain among the highest in the country: Baldish Kaur v. Oncor ($37.5M, Dallas, 2024) and the $35M Ben E. Keith settlement (2025) both demonstrate the upper tier.
Wrongful Death
Avg case value: $250K to $5M+
2-year SOL from date of death under CPRC § 16.003(b). All-damages cap under CPRC § 71.010 is CPI-indexed and currently exceeds $2.5M per claimant. Texas juries have shown willingness to award substantial wrongful death verdicts on the right facts in Harris, Dallas, Tarrant, and Bexar venues.
Motorcycle
Avg case value: $25K to $250K+
Higher injury severity than standard MVA; stronger median case values. Texas requires helmets only for riders under 21 unless covered by minimum medical insurance under TRC § 661.003. Modified comparative 51% bar applies to rider conduct allocation.
Rideshare (Uber / Lyft)
Avg case value: $20K to $150K+
Complex insurance structures: TNC platform $1M coverage in Period 2 and 3, driver personal coverage in Period 1, third-party policies. Growing category in Houston, Dallas, Austin, and San Antonio. Significant overlap with bicycle and pedestrian files in dense urban corridors.
Dog Bite
Avg case value: $15K to $75K
Texas follows the common-law one-bite rule (Marshall v. Ranne, 1974). Plaintiff must show prior viciousness knowledge or owner negligence. Less plaintiff-friendly than strict-liability dog-bite states (IL, MI, CA, FL). Strong intake on dog history and animal-control records is what makes Texas dog bite files viable.
Workplace & Construction
Avg case value: $50K to $1M+
Texas is the only state where private-sector employers can opt out of workers compensation, which preserves third-party negligence claims against subcontractors, equipment manufacturers, and premises owners. The 2024 $71.95M Frito-Lay scissor-lift verdict is the high-water mark for recent workplace-equipment outcomes.
Pedestrian & Bicyclist
Avg case value: $50K to $500K+
Houston, Dallas, Austin, and San Antonio dense-urban corridors drive volume. Pedestrian fatalities and serious-injury pedestrian crashes have trended up across major Texas metros. Comparative fault analysis is critical, since Texas defendants routinely allocate fault to the pedestrian for crosswalk timing or visibility.
We focus on cases firms actually want to buy. Med-mal leads can be added to a Texas mix on request, but they are not a focus area given the CPRC Chapter 74 noneconomic caps and the high upfront cost of Texas health-care liability litigation.
The Law
Texas Personal Injury Law: Quick Reference
General PI Statute of Limitations
2 years
CPRC § 16.003(a). Covers premises, slip-and-fall, auto, dog bite, product liability, most negligence claims.
Wrongful Death SOL
2 years
CPRC § 16.003(b). Runs from date of death. CPRC § 71.010 all-damages cap CPI-indexed (~$2.5M+).
Premises Liability Standard
Wal-Mart v. Reece (2002)
Invitee plaintiff must show owner had actual or constructive knowledge of the dangerous condition and failed to use ordinary care to remedy or warn.
Visitor Classifications
Invitee / Licensee / Trespasser
Common-law framework preserved. Invitees owed ordinary care plus inspection. Licensees owed warning of known non-obvious hazards. Trespassers owed only no willful/wanton/grossly negligent injury.
Fault Rule
Modified, 51% Bar
CPRC § 33.001. Recovery barred at 51%+ plaintiff fault. Below 50% reduced proportionally.
Auto/Premises Damages Caps
None on compensatory
No cap on premises or auto compensatory damages. Med-mal noneconomic capped at $250K/$500K/$750K under CPRC Ch. 74. Punitives capped under § 41.008.
Government Tort Notice
6 months (state); 30-90 days (city)
CPRC § 101.101 Texas Tort Claims Act. Cities frequently impose shorter charter-specific notice (Houston, Dallas, San Antonio, Austin). Most common procedural trap on TX public-entity files.
Trucking Procedure
HB 19 / CPRC § 72.051 et seq.
Bifurcated trial available on motor-carrier request. Phase 1: driver liability + compensatory. Phase 2: company-level negligent hiring/training/supervision + exemplary damages.
Dog Bite
One-Bite Rule
Marshall v. Ranne (Tex. 1974). Plaintiff must show prior viciousness knowledge OR owner negligence. No strict liability statute. 2-year general PI SOL applies.
Min Auto Liability
30/60/25
$30K BI/person, $60K/accident, $25K PD. UM/UIM offered, waivable on written rejection. TexasSure verification.
Workers Compensation
Opt-Out Permitted (Nonsubscriber)
Texas is the only US state allowing private-sector employer opt-out. Nonsubscriber employees retain full negligence claims; third-party negligence claims survive in any case.
Top Claim-Volume Counties (2024)
Harris | Dallas | Tarrant | Bexar | Travis | Collin | Denton | Fort Bend | Hidalgo | El Paso | Williamson | Montgomery | Galveston | Nueces
Harris (Houston) leads with 579 fatalities and 447 fatal crashes in 2024. Houston specifically: 301 traffic deaths (record, +15% YoY). Texas total: 4,150 fatalities, 251K+ injuries, reportable crash every 57 seconds.
General reference only. Confirm current statutes, caps, and procedural rules for each case with your compliance counsel.
Real Outcomes
Notable Texas Personal Injury Verdicts and Settlements
Selected Texas premises, auto, trucking, and catastrophic-injury outcomes from 2024 and 2025, drawn from public court records and reported settlement databases. Texas auto and premises compensatory damages are uncapped, and Texas juries have repeatedly demonstrated willingness to award eight- and nine-figure outcomes on the right facts. Past results do not guarantee future outcomes; each case depends on its specific facts and venue.
$71.95M
Premises / Workplace / Wrongful Death
Frito-Lay Warehouse Scissor Lift Collapse
May 2024 Texas verdict involving a fatal scissor-lift collapse at a Frito-Lay warehouse after collision with a boom lift. Reflects the upper end of jury outcomes on catastrophic premises and workplace-equipment files in Texas.
$37.5M
Trucking / Wrongful Death
Baldish Kaur, et al. v. Oncor Electric Delivery
Dallas County 2024 verdict, ranked the #1 Texas truck accident verdict for 2024. Truck driver killed when an Oncor service truck slammed into his disabled 18-wheeler on the I-635 shoulder, less than a minute after the driver stepped out. Distracted-driving video evidence.
$35M
Trucking / Catastrophic
Ben E. Keith 18-Wheeler Settlement
2025 settlement involving a woman struck by a Ben E. Keith 18-wheeler while parked on the highway shoulder. Reflects the continued upper-tier resolution values on Texas commercial-vehicle catastrophic-injury files when bifurcation strategy is well-managed.
$375K
Premises / Slip and Fall
Walmart Slip-and-Fall Settlement
Reported Texas settlement for a knee-injury slip-and-fall at a Walmart store. Representative of the modal Texas big-box premises outcome on moderate orthopedic injury with clean liability and surveillance preservation. Six- and seven-figure premises outcomes in Texas track to severe orthopedic, head, or spinal injuries with extended treatment.
Multi-million
Mixed / 2024 Recap
Texas Top Verdicts 2024 (TopVerdict.com)
Multiple seven- and eight-figure 2024 Texas verdicts across premises, auto, trucking, and product cases reflect the absence of a general compensatory cap. Recurring themes: 51% bar fault analysis, HB 19 trucking bifurcation strategy, and uncapped wrongful death values under CPRC § 71.010.
Confidential
Premises / Negligent Security
Houston Apartment Premises File
Houston-area apartment-complex premises file (negligent security profile) resolved confidentially in 2024-2025. Reflects the meaningful Texas docket on apartment-complex assault, parking-lot, and inadequate-lighting premises files in dense Harris, Dallas, and Bexar urban corridors.
Sources: TopVerdict.com 2024 Texas list, Zehl & Associates rankings, Texas Lawyer reporting, public court records, and firm-reported case results. Amounts reflect jury verdicts or reported settlements at the time of publication.
Lead Economics
Lead Pricing Across Texas Practice Areas
Our Texas pricing is published: $265 for premises liability leads, $475 for car accident (MVA), $745 for commercial MVA, $865 for wrongful death, and $150+ for workers' compensation. Almost no other provider in this industry publishes pricing. We do, because flat per-lead prices on exclusive Google Ads leads beat the math of both DIY campaigns and shared-lead aggregators. With Texas commercial-intent CPCs running $50 to $300, a single exclusive lead often costs less than a handful of clicks.
What most providers sell:
- Shared leads, sold to 3 to 5 firms at once
- Fixed per-lead markup with margin baked in
- Generic, low-effort intake screening
- Monthly minimums and long-term contracts
- Setup fees on day one
What you get with us:
- Exclusive: one firm per lead, never shared
- Transparent flat per-lead pricing
- Pre-screened: injured, no attorney, below 51% fault, within SOL, premises files include incident-report status
- No contracts, no minimums, pause anytime
- No setup fees for standard onboarding
The Bottom Line
Forget the benchmarks.
Our Texas leads typically deliver world-class ROI.
Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. That math compounds harder in Texas than almost anywhere else, because Texas CPCs are among the highest in the country.
Texas pricing is published on this page. Every firm pays the same flat per-lead price, with county-level targeting and custom criteria available. No sales call required. No contracts, no minimums, no setup fees.
Start Getting Texas LeadsReady for Exclusive Texas PI Leads?
Real-time Google Ads leads across the full Texas personal injury spectrum, from auto and trucking to premises liability and slip and fall. Pre-screened for injury, fault, representation status, and filing deadline. Delivered to your firm only, pay per lead, no contracts.
Start Receiving Texas LeadsFrequently Asked Questions
Everything you need to know about our injury lead generation service
References
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