Texas Personal Injury Leads for Law Firms
Exclusive personal injury leads for Texas firms, with premises liability and slip and fall as the headline category. Big-box, grocery, hotel, restaurant, parking lot, and apartment files, plus auto, truck, motorcycle, dog bite, wrongful death, and workplace. Sourced in real time from Google Search Ads, screened for injury, fault under the 51% bar (CPRC § 33.001), and SOL position (CPRC § 16.003). Houston, DFW, San Antonio, Austin, statewide. No contracts, no monthly minimums.
Get Texas PI LeadsKey facts at a glance
Texas Personal Injury Leads: Quick Reference
Last updated
- Statute of limitations
- 2 years from injury under CPRC § 16.003(a); wrongful death 2 years from date of death under CPRC § 16.003(b); minor tolling under CPRC § 16.001 generally tolls until age 18
- Comparative fault
- Modified comparative (proportionate responsibility) with 51% bar under CPRC § 33.001. Fault must be 50% or less to recover; at 51%+ recovery is fully barred
- Distinctive
- HB 19 (eff. 9/1/2021, codified at CPRC § 72.051 et seq.) created bifurcated trucking trials separating driver liability from company-level claims and exemplary damages. CPRC Ch. 74 caps med-mal noneconomic damages at $250K/$500K. CPRC § 41.008 caps punitives. One-bite rule for dog bite (Marshall v. Ranne, 1974)
- Market
- 4,150 traffic fatalities and 251K+ injuries in 2024 (TxDOT). Harris County leads with 579 deaths/447 fatal crashes. Houston "truck accident lawyer" CPCs reach $300+, occasionally $500. Top counties: Harris, Dallas, Tarrant, Bexar, Travis, Collin, Denton, Fort Bend, Hidalgo, El Paso
The Market
Why Texas Premises & PI Files Are a High-Volume, High-Value Vertical
Texas has 31.3 million residents, the second-largest US PI market by population, and a retail and hospitality footprint of national scale: more than 600 Walmart locations, 600+ HEB stores, 380+ Targets, and a hotel and apartment density that places Houston, DFW, San Antonio, and Austin among the top US metros for retail-premises foot traffic. Texas substantive law preserves the common-law invitee / licensee / trespasser framework, with the highest duty of care running to the typical retail customer (the invitee). The "actual or constructive knowledge" standard from Wal-Mart Stores, Inc. v. Reece (2002) controls most premises files. Texas auto compensatory damages are uncapped, and Texas juries have repeatedly demonstrated willingness to award eight- and nine-figure verdicts on the right facts.
Real Search Intent
Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.
Exclusive, 1 Firm Per Lead
Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.
Pre-Screened
Injured. Unrepresented. Below 51% fault. Within the 2-year CPRC § 16.003 clock. Premises files include incident-report and surveillance status when available.
Coverage
Texas Case Types We Generate
Premises liability and slip and fall are our headline category. The card below the headline is the most common volume mix our clients buy. Target a single case type, a subset, or the full spectrum. All pricing is per lead, no practice-area bundling required. All leads are pre-screened: injured, unrepresented, below 51% fault, and within SOL.
Slip & Fall / Premises Liability
Headline category. Avg case value: $25K to $200K (severe: $500K+)
Big-box and grocery (Walmart, Target, HEB, Kroger, Costco), restaurant, hotel, apartment, parking lot, and shopping-center files. Texas invitee duty under Wal-Mart v. Reece (2002) requires actual or constructive knowledge of the dangerous condition. Surveillance preservation, incident-report status, and prior-complaint discovery drive outcomes. Reported $375K Walmart slip-and-fall settlements are common; six- and seven-figure outcomes track to severe orthopedic, head, or spinal injuries.
Car Accident (Auto / MVA)
Avg case value: $15K to $150K+
The largest-volume Texas PI category. We run a dedicated program and state page for Texas auto and MVA leads, with HB 19 trucking-aware screening for commercial vehicle files.
Texas deep dive
Truck & 18-Wheeler
Avg case value: $100K to $5M+
I-45, I-10, I-20, I-35, US-59/I-69, and Loop 610 carry heavy commercial freight. HB 19 (CPRC § 72.051 et seq.) bifurcation flagged on every commercial file. Texas trucking values remain among the highest in the country: Baldish Kaur v. Oncor ($37.5M, Dallas, 2024) and the $35M Ben E. Keith settlement (2025) both demonstrate the upper tier.
Wrongful Death
Avg case value: $250K to $5M+
2-year SOL from date of death under CPRC § 16.003(b). All-damages cap under CPRC § 71.010 is CPI-indexed and currently exceeds $2.5M per claimant. Texas juries have shown willingness to award substantial wrongful death verdicts on the right facts in Harris, Dallas, Tarrant, and Bexar venues.
Motorcycle
Avg case value: $25K to $250K+
Higher injury severity than standard MVA; stronger median case values. Texas requires helmets only for riders under 21 unless covered by minimum medical insurance under TRC § 661.003. Modified comparative 51% bar applies to rider conduct allocation.
Rideshare (Uber / Lyft)
Avg case value: $20K to $150K+
Complex insurance structures: TNC platform $1M coverage in Period 2 and 3, driver personal coverage in Period 1, third-party policies. Growing category in Houston, Dallas, Austin, and San Antonio. Significant overlap with bicycle and pedestrian files in dense urban corridors.
Dog Bite
Avg case value: $15K to $75K
Texas follows the common-law one-bite rule (Marshall v. Ranne, 1974). Plaintiff must show prior viciousness knowledge or owner negligence. Less plaintiff-friendly than strict-liability dog-bite states (IL, MI, CA, FL). Strong intake on dog history and animal-control records is what makes Texas dog bite files viable.
Workplace & Construction
Avg case value: $50K to $1M+
Texas is the only state where private-sector employers can opt out of workers compensation, which preserves third-party negligence claims against subcontractors, equipment manufacturers, and premises owners. The 2024 $71.95M Frito-Lay scissor-lift verdict is the high-water mark for recent workplace-equipment outcomes.
Pedestrian & Bicyclist
Avg case value: $50K to $500K+
Houston, Dallas, Austin, and San Antonio dense-urban corridors drive volume. Pedestrian fatalities and serious-injury pedestrian crashes have trended up across major Texas metros. Comparative fault analysis is critical, since Texas defendants routinely allocate fault to the pedestrian for crosswalk timing or visibility.
We focus on cases firms actually want to buy. Med-mal leads can be added to a Texas mix on request, but they are not part of our headline coverage given the CPRC Chapter 74 noneconomic caps and the high upfront cost of Texas health-care liability litigation.
The Law
Texas Personal Injury Law: Quick Reference
General PI Statute of Limitations
2 years
CPRC § 16.003(a). Covers premises, slip-and-fall, auto, dog bite, product liability, most negligence claims.
Wrongful Death SOL
2 years
CPRC § 16.003(b). Runs from date of death. CPRC § 71.010 all-damages cap CPI-indexed (~$2.5M+).
Premises Liability Standard
Wal-Mart v. Reece (2002)
Invitee plaintiff must show owner had actual or constructive knowledge of the dangerous condition and failed to use ordinary care to remedy or warn.
Visitor Classifications
Invitee / Licensee / Trespasser
Common-law framework preserved. Invitees owed ordinary care plus inspection. Licensees owed warning of known non-obvious hazards. Trespassers owed only no willful/wanton/grossly negligent injury.
Fault Rule
Modified, 51% Bar
CPRC § 33.001. Recovery barred at 51%+ plaintiff fault. Below 50% reduced proportionally.
Auto/Premises Damages Caps
None on compensatory
No cap on premises or auto compensatory damages. Med-mal noneconomic capped at $250K/$500K/$750K under CPRC Ch. 74. Punitives capped under § 41.008.
Government Tort Notice
6 months (state); 30-90 days (city)
CPRC § 101.101 Texas Tort Claims Act. Cities frequently impose shorter charter-specific notice (Houston, Dallas, San Antonio, Austin). Most common procedural trap on TX public-entity files.
Trucking Procedure
HB 19 / CPRC § 72.051 et seq.
Bifurcated trial available on motor-carrier request. Phase 1: driver liability + compensatory. Phase 2: company-level negligent hiring/training/supervision + exemplary damages.
Dog Bite
One-Bite Rule
Marshall v. Ranne (Tex. 1974). Plaintiff must show prior viciousness knowledge OR owner negligence. No strict liability statute. 2-year general PI SOL applies.
Min Auto Liability
30/60/25
$30K BI/person, $60K/accident, $25K PD. UM/UIM offered, waivable on written rejection. TexasSure verification.
Workers Compensation
Opt-Out Permitted (Nonsubscriber)
Texas is the only US state allowing private-sector employer opt-out. Nonsubscriber employees retain full negligence claims; third-party negligence claims survive in any case.
Top Claim-Volume Counties (2024)
Harris | Dallas | Tarrant | Bexar | Travis | Collin | Denton | Fort Bend | Hidalgo | El Paso | Williamson | Montgomery | Galveston | Nueces
Harris (Houston) leads with 579 fatalities and 447 fatal crashes in 2024. Houston specifically: 301 traffic deaths (record, +15% YoY). Texas total: 4,150 fatalities, 251K+ injuries, reportable crash every 57 seconds.
General reference only. Confirm current statutes, caps, and procedural rules for each case with your compliance counsel.
Real Outcomes
Notable Texas Personal Injury Verdicts and Settlements
Selected Texas premises, auto, trucking, and catastrophic-injury outcomes from 2024 and 2025, drawn from public court records and reported settlement databases. Texas auto and premises compensatory damages are uncapped, and Texas juries have repeatedly demonstrated willingness to award eight- and nine-figure outcomes on the right facts. Past results do not guarantee future outcomes; each case depends on its specific facts and venue.
$71.95M
Premises / Workplace / Wrongful Death
Frito-Lay Warehouse Scissor Lift Collapse
May 2024 Texas verdict involving a fatal scissor-lift collapse at a Frito-Lay warehouse after collision with a boom lift. Reflects the upper end of jury outcomes on catastrophic premises and workplace-equipment files in Texas.
$37.5M
Trucking / Wrongful Death
Baldish Kaur, et al. v. Oncor Electric Delivery
Dallas County 2024 verdict, ranked the #1 Texas truck accident verdict for 2024. Truck driver killed when an Oncor service truck slammed into his disabled 18-wheeler on the I-635 shoulder, less than a minute after the driver stepped out. Distracted-driving video evidence.
$35M
Trucking / Catastrophic
Ben E. Keith 18-Wheeler Settlement
2025 settlement involving a woman struck by a Ben E. Keith 18-wheeler while parked on the highway shoulder. Reflects the continued upper-tier resolution values on Texas commercial-vehicle catastrophic-injury files when bifurcation strategy is well-managed.
$375K
Premises / Slip and Fall
Walmart Slip-and-Fall Settlement
Reported Texas settlement for a knee-injury slip-and-fall at a Walmart store. Representative of the modal Texas big-box premises outcome on moderate orthopedic injury with clean liability and surveillance preservation. Six- and seven-figure premises outcomes in Texas track to severe orthopedic, head, or spinal injuries with extended treatment.
Multi-million
Mixed / 2024 Recap
Texas Top Verdicts 2024 (TopVerdict.com)
Multiple seven- and eight-figure 2024 Texas verdicts across premises, auto, trucking, and product cases reflect the absence of a general compensatory cap. Recurring themes: 51% bar fault analysis, HB 19 trucking bifurcation strategy, and uncapped wrongful death values under CPRC § 71.010.
Confidential
Premises / Negligent Security
Houston Apartment Premises File
Houston-area apartment-complex premises file (negligent security profile) resolved confidentially in 2024-2025. Reflects the meaningful Texas docket on apartment-complex assault, parking-lot, and inadequate-lighting premises files in dense Harris, Dallas, and Bexar urban corridors.
Sources: TopVerdict.com 2024 Texas list, Zehl & Associates rankings, Texas Lawyer reporting, public court records, and firm-reported case results. Amounts reflect jury verdicts or reported settlements at the time of publication.
Lead Economics
Lead Pricing Across Texas Practice Areas
We use our expertise managing Google Ads to get radically better prices than firms running campaigns themselves, and we pass the savings on to you. Our leads are often priced near the cost of just a few Google Ads clicks at standard rates, far below what a DIY Houston, DFW, or San Antonio campaign would spend to convert a single qualified lead.
What most providers sell:
- Shared leads, sold to 3 to 5 firms at once
- Fixed per-lead markup with margin baked in
- Generic, low-effort intake screening
- Monthly minimums and long-term contracts
- Setup fees on day one
What you get with us:
- Exclusive: one firm per lead, never shared
- Transparent flat per-lead pricing
- Pre-screened: injured, no attorney, below 51% fault, within SOL, premises files include incident-report status
- No contracts, no minimums, pause anytime
- No setup fees for standard onboarding
The Bottom Line
Forget the benchmarks.
Our Texas leads typically deliver world-class ROI.
Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. That math compounds harder in Texas than almost anywhere else, because Texas CPCs are among the highest in the country.
Real Texas pricing depends on your counties and case-type mix. We can quote it via call, email, or text. No sales call required. No contracts, no minimums, no setup fees.
Get Your Texas PricingReady for Exclusive Texas PI Leads?
Real-time Google Ads leads with premises liability and slip-and-fall as the lead category. Pre-screened for injury, fault under the 51% bar, representation status, and SOL position. Delivered to your firm only, pay per lead, no contracts.
Start Receiving Texas LeadsFrequently Asked Questions
Everything you need to know about our injury lead generation service
References
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