Michigan Personal Injury Leads for Law Firms
Exclusive personal injury leads for Michigan firms, with premises liability and slip and fall as the headline category. Big-box, grocery, hotel, restaurant, parking lot, apartment, and the high-volume Michigan winter ice and snow docket. Plus auto (no-fault threshold-aware), truck, motorcycle, strict-liability dog bite, wrongful death, and workplace. Sourced in real time from Google Search Ads, screened for injury, fault under the 51% bar (MCL § 600.2959), and SOL position (MCL § 600.5805, 3 years). No contracts, no monthly minimums.
Get Michigan PI LeadsKey facts at a glance
Michigan Personal Injury Leads: Quick Reference
Last updated
- Statute of limitations
- 3 years on most PI and wrongful death under MCL § 600.5805; among the longer general PI clocks in the country
- Comparative fault
- Modified comparative under MCL § 600.2959. At 51%+ plaintiff fault, noneconomic damages are completely barred; economic damages still recoverable, reduced by fault percentage
- Distinctive
- No-fault auto state. Tort recovery requires meeting the "serious impairment of body function" threshold under MCL § 500.3135 (codifying McCormick v. Carrier, 2010). 2019 reforms (PA 21/22, eff. 7/1/2020) created tiered PIP medical: $50K Medicaid, $250K, $500K, or unlimited. Strict-liability dog bite under MCL 287.351 (no one-bite rule). Detroit-area Wayne, Oakland, Macomb venues drive most volume
- Market
- 1,099 traffic fatalities and 288,880 crashes in 2024 (MSP/OHSP), slight uptick from 2023. Bicyclist fatalities up 21%, motorcyclist 168 deaths. Top counties: Wayne, Oakland, Macomb, Kent, Genesee, Washtenaw, Ingham, Kalamazoo, Saginaw, Ottawa
The Market
Why Michigan Premises & PI Files Are a High-Volume, Newly Plaintiff-Friendly Vertical
Michigan has 10 million residents, a winter climate that produces one of the highest seasonal slip-and-fall claim volumes in the country, and a substantive law profile that materially shifted plaintiff-friendly in 2023 when the Michigan Supreme Court overruled Lugo v. Ameritech and held the open-and-obvious doctrine is no longer a complete defense to premises claims (Kandil-Elsayed v. F & E Oil, Inc.; Pinsky v. Kroger Co., consolidated 2023). That decision combined with the 3-year general PI SOL (one of the longer in the country) and strict-liability dog bite under MCL § 287.351 makes Michigan a meaningfully more viable PI market in 2026 than it was three years ago.
Real Search Intent
Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.
Exclusive, 1 Firm Per Lead
Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.
Pre-Screened
Injured. Unrepresented. Below 51% fault. Within the 3-year clock. Premises files include surface-condition context. Auto files include threshold and PIP tier where known.
Coverage
Michigan Case Types We Generate
Premises liability and slip and fall are our headline category, with seasonal Michigan ice-and-snow surge November through March. The card below the headline is the most common volume mix our clients buy. Target a single case type, a subset, or the full spectrum. All pricing is per lead, no practice-area bundling required. All leads are pre-screened: injured, unrepresented, below 51% fault, and within the 3-year SOL.
Slip & Fall / Premises Liability
Headline category. Avg case value: $25K to $200K (severe: $500K+)
Big-box and grocery (Meijer, Walmart, Target, Costco, Kroger), restaurant, hotel, parking lot, apartment, shopping-center, and the high-volume Michigan winter ice and snow docket. Kandil-Elsayed v. F & E Oil (Mich. 2023) overruled Lugo and ended open-and-obvious as a categorical defense, which materially expanded the viable Michigan slip-and-fall docket. Surface-condition context (ice, snow, water, debris, lighting) flagged on every lead.
Car Accident (Auto / MVA)
Avg case value: $20K to $250K+ (above threshold)
No-fault state with serious-impairment-of-body-function threshold under MCL § 500.3135 (codifying McCormick v. Carrier). We run a dedicated program and state page for Michigan auto and MVA leads, with PIP tier flagged where known.
Michigan deep dive
Truck & 18-Wheeler
Avg case value: $100K to $5M+
I-94 (Detroit-Chicago), I-75 (Detroit-Toledo), I-696, I-96, and I-275 carry heavy commercial freight. Threshold analysis still applies to commercial-vehicle files involving private-passenger plaintiffs. Federal motor carrier violations and FMCSA regulations support upper-tier values.
Wrongful Death
Avg case value: $250K to $5M+
3-year SOL from date of death under MCL § 600.5805. No statutory cap on wrongful-death noneconomic damages on auto or premises files. Wayne, Oakland, and Kent counties produce the upper-tier outcomes; the 2024 $130.6M Beaumont-Royal Oak pediatric brain-injury verdict illustrates Michigan jury exposure on catastrophic-care files.
Motorcycle
Avg case value: $25K to $1M+
Higher injury severity than standard MVA; stronger median case values. Michigan repealed its universal helmet law in 2012; helmet election affects fault allocation but not categorical recovery. The May 2024 $27.5M distracted-driver motorcycle amputation verdict was a Michigan record-setter.
Rideshare (Uber / Lyft)
Avg case value: $20K to $150K+
Complex insurance structures: TNC platform $1M coverage in Period 2 and 3, driver personal coverage in Period 1, third-party policies. Growing category in Detroit, Grand Rapids, and Ann Arbor. Threshold analysis applies to passenger and third-party files.
Dog Bite
Avg case value: $20K to $75K
Strict liability under MCL § 287.351. No prior-viciousness or owner-knowledge requirement. Among the most plaintiff-friendly dog bite regimes in the US. Provocation defense survives. Statute covers bite injuries only; non-bite injuries require ordinary negligence or common-law strict liability.
Workplace & Construction
Avg case value: $50K to $1M+
Third-party negligence claims beyond Michigan workers compensation. Construction, scaffold, equipment, and forklift files concentrate in Wayne, Oakland, Macomb, and Kent counties. Detroit redevelopment and the Grand Rapids medical-corridor build cycle drive volume.
Pedestrian & Bicyclist
Avg case value: $50K to $500K+
Bicyclist fatalities up 21% in 2024 to 29; pedestrian-involved crashes up 1% to 2,131. Detroit, Ann Arbor, Grand Rapids, Lansing, and Kalamazoo dense urban corridors drive volume. Threshold analysis applies. Comparative fault analysis is critical given 51% bar.
We focus on cases firms actually want to buy. Med-mal leads can be added to a Michigan mix on request, but they are not part of our headline coverage given the MCL § 600.1483 caps and the 6-year repose under MCL § 600.5838a.
The Law
Michigan Personal Injury Law: Quick Reference
General PI Statute of Limitations
3 years
MCL § 600.5805. Among the longer general PI clocks in the US. Covers premises, slip-and-fall, auto, dog bite, and wrongful death.
Premises Open-and-Obvious
No longer a categorical bar
Kandil-Elsayed v. F & E Oil (Mich. 2023) overruled Lugo v. Ameritech (2001). Open-and-obvious is now a comparative-fault factor, not a complete defense. Materially expanded viable Michigan slip-and-fall docket.
Auto Tort Threshold
Serious Impairment of Body Function
MCL § 500.3135 codifying McCormick v. Carrier (2010). Required for noneconomic recovery against at-fault driver. Death or permanent serious disfigurement also qualify.
Fault Rule
Modified, 51% Bar (Noneconomic)
MCL § 600.2959. Noneconomic damages barred at 51%+ plaintiff fault. Economic damages still recoverable, reduced by fault percentage.
Dog Bite
Strict Liability
MCL § 287.351. No prior-viciousness or owner-knowledge requirement. Provocation defense survives. Bite injuries only; non-bite injuries require ordinary negligence.
PIP Medical Tiers
$50K / $250K / $500K / Unlimited
2019 reform (Public Acts 21 & 22, eff. 7/1/2020). Medicaid-enrolled $50K. PIP opt-out permitted with qualifying health coverage. Mini-Tort ($3K) and PPI ($1M).
Damages Caps (Auto/Premises)
None on auto/premises compensatory
No statutory cap on auto or premises noneconomic damages. Med-mal capped under MCL § 600.1483 (~$537K/$958K, indexed). No general punitive damages; limited exemplary damages.
Government Tort Notice
120 days (state highway)
MCL § 691.1404. State highway-defect claims require notice within 120 days. Municipal claims often require earlier notice. Most common procedural trap on Michigan road-defect files.
Min Liability Coverage
50/100/10
$50K BI/person, $100K/accident, $10K PD. Plus mandatory PIP, PPI, and Mini-Tort.
Med-Mal Repose
2-year SOL / 6-year repose
MCL § 600.5838a. Med-mal is not part of our headline Michigan coverage given the MCL § 600.1483 cap structure and procedural complexity.
Top Claim-Volume Counties (2024)
Wayne | Oakland | Macomb | Kent | Genesee | Washtenaw | Ingham | Kalamazoo | Saginaw | Ottawa
Detroit tri-county anchors statewide volume. Most dangerous intersection in 2024: 11 Mile Rd / I-696 at Van Dyke (Warren, Macomb), 185 total crashes. Michigan total: 1,099 fatalities, 288,880 crashes (2024).
General reference only. Confirm current statutes, caps, and procedural rules for each case with your compliance counsel.
Real Outcomes
Notable Michigan Personal Injury Verdicts and Settlements
Selected Michigan auto, motorcycle, premises, and catastrophic-injury outcomes from 2024 and 2025, drawn from public court records and reported settlement databases. Michigan auto and premises compensatory damages are uncapped, which sustains the upper-tier outcomes regularly reported out of Wayne, Oakland, and Kent counties. Past results do not guarantee future outcomes; each case depends on its specific facts and venue.
$130.6M
Catastrophic / Pediatric
Beaumont-Royal Oak Pediatric Brain Injury
Oakland County 2024 jury verdict for a 2-month-old boy who suffered severe brain damage during treatment at Beaumont-Royal Oak Hospital in Troy for a renal scan. Demonstrates the upper end of Michigan jury exposure on catastrophic-care files.
$27.5M
Motorcycle / Catastrophic
Distracted-Driver Motorcycle Amputation
May 3, 2024 record-setting Michigan motorcycle accident verdict. The motorcyclist was severely injured when a distracted driver checking a blood-glucose app on a cell phone veered left of center. Injuries: above-the-knee amputation, fractured elbow, PTSD.
$17.8M
Auto / Catastrophic
Wayne County Auto Catastrophic
Wayne County jury awarded $17.8M to a personal injury plaintiff after a serious car accident left her unable to live independently. Reflects Wayne County\'s position as Michigan\'s leading auto-tort venue under the McCormick threshold.
Six- to seven-figure
Premises / Slip and Fall
Post-Kandil-Elsayed Premises Resolutions
Following the Michigan Supreme Court\'s 2023 Kandil-Elsayed decision overruling Lugo and ending open-and-obvious as a categorical defense, post-2023 Michigan slip-and-fall and premises files (especially ice-and-snow files in Wayne, Oakland, Macomb, and Kent counties) routinely resolve in the high-five-figure to low-seven-figure range when surface-condition documentation is preserved.
Confidential
Dog Bite / Strict Liability
Strict-Liability Dog Bite Resolutions
Michigan strict liability under MCL § 287.351 produces clean-liability outcomes. Confidential 2024 Michigan resolutions on bite cases with documented medical treatment regularly settle in the high-five and low-six-figure range; severe facial injuries and child-victim files climb materially higher.
Multi-million
Trucking / Catastrophic
Detroit Tri-County Trucking Outcomes
Multiple Wayne, Oakland, and Macomb trucking outcomes in the multi-million range across 2024-2025 involving FMCSA hours-of-service violations, driver fatigue, and equipment defects on the I-94, I-75, and I-696 corridors. Threshold analysis applies but is rarely contested on severe-injury commercial-vehicle files.
Sources: Michigan Lawyers Weekly, McKeen & Associates results, Christensen Law results, 877 Power Law results, public court records, and firm-reported case results. Amounts reflect jury verdicts or reported settlements at the time of publication.
Lead Economics
Lead Pricing Across Michigan Practice Areas
We use our expertise managing Google Ads to get radically better prices than firms running campaigns themselves, and we pass the savings on to you. Our leads are often priced near the cost of just a few Google Ads clicks at standard rates, far below what a DIY Detroit, Grand Rapids, or Lansing campaign would spend to convert a single qualified lead.
What most providers sell:
- Shared leads, sold to 3 to 5 firms at once
- Fixed per-lead markup with margin baked in
- Generic, low-effort intake screening
- Monthly minimums and long-term contracts
- Setup fees on day one
What you get with us:
- Exclusive: one firm per lead, never shared
- Transparent flat per-lead pricing
- Pre-screened: injured, no attorney, below 51% fault, within 3-year SOL, premises files include surface-condition context
- No contracts, no minimums, pause anytime
- No setup fees for standard onboarding
The Bottom Line
Forget the benchmarks.
Our Michigan leads typically deliver world-class ROI.
Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. In Michigan, the post-Kandil-Elsayed expansion of viable premises files combined with the 3-year SOL means more files clear intake than they did three years ago.
Real Michigan pricing depends on your counties and case-type mix. We can quote it via call, email, or text. No sales call required. No contracts, no minimums, no setup fees.
Get Your Michigan PricingReady for Exclusive Michigan PI Leads?
Real-time Google Ads leads with premises liability and slip-and-fall as the lead category, plus Michigan winter ice-and-snow surge and the full PI mix. Pre-screened for injury, fault under the 51% bar, representation status, and SOL position. Pay per lead, no contracts.
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