Florida Personal Injury Leads for Law Firms
Exclusive personal injury leads for Florida firms across every major case type: auto, truck, motorcycle, premises liability / slip and fall, nursing home, theme park and hospitality, boating, dog bite, wrongful death, and product liability. Sourced in real time from Google Search Ads, screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident). Miami, Tampa, Orlando, Jacksonville, and statewide.
Get Florida PI LeadsThe Market
Why Florida Is One of the Largest, Highest-Volume Personal Injury Markets in the United States
Florida has 22 million residents, roughly 22% aged 65 or older (the highest senior share in the United States), 143 million annual visitors (a 2024 record), and 115,000+ Florida Bar members (the third-largest state bar in the country). FLHSMV recorded 381,210 reportable crashes in 2024 with 3,184 fatalities and 218,969 total injuries, ranking Florida #3 nationally for fatal crashes. The combination of dense urban traffic across Miami-Dade, Broward, and Palm Beach, the deadliest interstate in America (I-4), the highest registered-vessel count of any state, the highest concentration of theme parks in the country, and a uniquely senior-heavy demographic produces a Florida PI mix that no other state replicates. HB 837 (eff. March 24, 2023) cut the general PI statute of limitations from 4 years to 2 years and replaced pure comparative negligence with a modified 51% bar, which makes intake screening for date-of-incident and clear-liability facts more economically important here than in almost any other state.
Real Search Intent
Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.
Exclusive, 1 Firm Per Lead
Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period. The exclusivity case is especially strong in Florida where Miami-Dade and Broward CPCs run $200+.
Pre-Screened
Injured. Unrepresented. Clear fault. Within statute of limitations. Many leads come in within 1-30 days of the accident. Represented, out-of-statute, or borderline-fault prospects never reach your intake team.
Coverage
Case Types We Generate Across Florida
Every major Florida personal injury practice area. Target a single case type, a subset, or the full spectrum. All pricing is per lead, no practice-area bundling required. Auto leads are pre-screened for PIP 14-day compliance and EMC determination; nursing home, theme park, and boating leads are routed with category-specific intake notes.
Car Accident (Auto / MVA)
Avg case value: $15K to $250K+
The largest-volume Florida PI category. Pre-screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident). Dedicated state page for FL auto and MVA.
Florida deep dive
Truck & Commercial Vehicle
Avg case value: $100K to $5M+
I-4, I-75, I-95, and the Florida Turnpike carry heavy commercial-freight volume. I-4 is consistently ranked the deadliest interstate in the United States. Federal motor carrier violations, multiple liable parties, and premium case values.
Slip & Fall / Premises Liability
Avg case value: $20K to $500K+
High volume across South Florida, Tampa Bay, Orlando, and the senior-heavy Gulf Coast counties. Notice of dangerous condition (actual or constructive) typically required under Florida premises law. Hurricane-related premises claims spike seasonally.
Motorcycle
Avg case value: $50K to $500K+
Florida has had no universal helmet law since July 1, 2000. Riders 21 or older with at least $10,000 in medical insurance are exempt under Fla. Stat. § 316.211. Higher injury severity drives larger median verdicts. Florida recorded 549 projected motorcycle fatalities in 2025.
Rideshare (Uber / Lyft)
Avg case value: $30K to $500K+
Florida's Transportation Network Company statute (Fla. Stat. § 627.748) sets carrier coverage tiers based on app status. The platform $1M policy applies during trips. Complex insurance stacking; growing category in Miami, Orlando, and Tampa.
Pedestrian / Bicyclist
Avg case value: $50K to $1M+
Florida has consistently ranked among the most dangerous states in the United States for pedestrians and cyclists per the Smart Growth America Dangerous by Design report. Pedestrians struck by vehicles can access PIP benefits from the striking vehicle's insurer.
Nursing Home & Elder Abuse
Avg case value: $75K to $2M+
Florida has the highest senior population share in the United States (~22%, ~4.6M residents 65+) and roughly 700 licensed nursing homes plus thousands of assisted living facilities. Chapter 400 framework, pre-suit notice and mediation requirements. Florida-distinctive vertical.
Theme Park & Hospitality
Avg case value: $25K to $500K+
Disney World and Universal Orlando are both self-insured, materially affecting claims handling. Trip and fall and premises issues account for approximately 46% of federal Disney/Universal/Busch lawsuits over a recent four-year sample. Hotel and resort premises across Miami, Orlando, Tampa, and the Keys.
Boating
Avg case value: $50K to $5M+
Florida has 1,030,053 registered vessels, the most of any state. FWC reported 685 reportable accidents and 81 fatalities in 2024 (a roughly 35% YoY fatality increase). Most fatal-accident operators had no formal boater education. State recreational law plus federal admiralty in some cases.
Dog Bite
Avg case value: $15K to $75K+
Florida is a strict liability state for dog bites under Fla. Stat. § 767.04. The owner is liable regardless of prior knowledge of viciousness if the bite occurred in a public place or lawfully in a private place. Comparative negligence may reduce recovery; trespass and provocation are defenses.
Wrongful Death
Avg case value: $500K to $10M+
2-year SOL from date of death under Fla. Stat. § 95.11(4)(d). Florida Wrongful Death Act (Fla. Stat. §§ 768.16-768.26) governs damages. Recovery available for survivors' mental pain and suffering, lost support, and lost services, with separate categories for spouses, children, and parents.
Product Liability
Avg case value: $100K to $5M+
Strict liability available in Florida under West v. Caterpillar Tractor Co. for design defect, manufacturing defect, and failure-to-warn theories. 4-year SOL under Fla. Stat. § 95.11(3) for product liability claims (separate from the general PI 2-year clock). 12-year statute of repose under Fla. Stat. § 95.031.
Nursing home, boating, theme park, and product liability leads are routed separately given case-value scale and specialized intake math; all are screened to category-specific criteria before delivery.
The Law
Florida Personal Injury Law: Quick Reference
General PI Statute of Limitations
2 years
Fla. Stat. § 95.11(4)(a) for causes accruing on or after March 24, 2023 (HB 837). 4 years for prior accruals. Covers auto, premises, dog bite, general negligence.
Wrongful Death SOL
2 years
From date of death under Fla. Stat. § 95.11(4)(d). Florida Wrongful Death Act at Fla. Stat. §§ 768.16-768.26.
Medical Malpractice SOL
2 yr / 4 yr repose
Fla. Stat. § 95.11(4)(b). 2 years from discovery, 4-year statute of repose. Not changed by HB 837. Pre-suit notice and mediation required.
Fault Rule
Modified Comparative · 51% Bar
Fla. Stat. § 768.81 (post-HB 837). Plaintiff more than 50% at fault recovers nothing. Med-mal exempted (still pure comparative).
No-Fault PIP Minimum
$10,000
Fla. Stat. § 627.736. 80% medical / 60% lost wages. 14-day treatment rule. Capped at $2,500 without an Emergency Medical Condition determination.
Permanency Threshold
Required for Pain & Suffering
Fla. Stat. § 627.737. Tort recovery for non-economic damages requires permanent injury, significant scarring or disfigurement, significant loss of bodily function, or death.
Min Auto Liability
$10K PIP / $10K PD
Bodily Injury Liability is not generally required by Florida law for most drivers, a national outlier. Roughly 1 in 5 Florida drivers is uninsured per IRC 2023. UM coverage is critical.
Damages Caps
None on Compensatory (Most PI)
No cap on compensatory damages in most PI cases. Florida's former medical malpractice non-economic cap was held unconstitutional by the Florida Supreme Court (Estate of McCall v. United States, 2014; North Broward Hospital District v. Kalitan, 2017).
Dog Bite Rule
Strict Liability
Fla. Stat. § 767.04. Owner is liable regardless of prior knowledge of viciousness if the bite occurs in a public place or lawfully in a private place. Trespass and provocation are defenses.
Court System
Circuit Court · 6 DCAs · FL Supreme Court
Circuit Courts are trial courts of general jurisdiction across 20 judicial circuits. Six District Courts of Appeal sit between Circuit and the Florida Supreme Court. County Court handles civil claims up to $50,000.
Top Claim-Volume Counties
Miami-Dade · Broward · Palm Beach · Hillsborough · Orange · Duval · Pinellas · Polk · Lee · Brevard
2024 crashes: Miami-Dade 59,994 (284 deaths, 29,356 injuries), Broward 38,279, Palm Beach 26,550, Hillsborough 26,265 (Tampa), Orange 25,406 (Orlando), Duval 23,011 (Jacksonville). Major metros: Miami 6.2M MSA, Tampa Bay 3.3M, Orlando 2.8M, Jacksonville 1.7M.
General reference only. Confirm current statutes, case law, and procedural rules for each case with your compliance counsel.
HB 837 · Effective March 24, 2023
Two changes that rewrite every Florida intake screen
(1) The general personal injury statute of limitations was cut from 4 years to 2 years under Fla. Stat. § 95.11(4)(a) for causes of action accruing on or after March 24, 2023. (2) Pure comparative negligence was replaced with a modified system carrying a 51% bar under Fla. Stat. § 768.81, with medical malpractice exempted. Every Florida lead we deliver is screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident). Out-of-statute and clearly-over-50% intake never reaches your firm.
Real Outcomes
Notable Florida Personal Injury Verdicts and Settlements
Selected Florida outcomes across practice areas, drawn from public court records, verdict reporting services, and reported settlements. Florida has produced some of the largest personal injury verdicts in the United States, especially in the Engle Progeny tobacco litigation and in catastrophic trucking and product liability cases. Past results do not guarantee future outcomes; each case depends on its specific facts and venue, and HB 837 may affect comparable case values going forward.
$1.68B
Product Liability / Tobacco
Engle Progeny Tobacco Verdict (Cynthia Robinson)
Escambia County jury verdict against R.J. Reynolds for the wrongful death of a longtime smoker, including punitive damages. Among the largest individual Engle Progeny awards on record and one of the largest individual tobacco verdicts in U.S. history (later reduced on post-trial review). Source: Engle Progeny verdict reports.
$1.0B
Trucking / Wrongful Death
Trucking Wrongful Death (Combs v. AJD Business Services)
Nassau County jury returned a verdict in 2021 against a trucking company and its driver after a fatigue-related rear-end crash on I-95 killed an 18-year-old passenger. Among the largest reported single-plaintiff wrongful death verdicts in Florida history.
$245M
Product Liability / Tobacco
Engle Progeny Tobacco Verdict (Naugle v. Philip Morris)
Broward County Engle Progeny verdict against Philip Morris for a smoker who developed COPD and emphysema. Reduced on post-trial review consistent with Engle Progeny appellate precedent.
$77M
Trucking / Catastrophic
Trucking Catastrophic Injury
Reported Florida trucking verdict for a catastrophic-injury crash on a major interstate corridor. Illustrates the upper end of single-plaintiff trucking case value when federal motor carrier violations and clear liability are established. Source: TopVerdict.com Florida lists.
$36M
Theme Park / Premises
Theme Park Premises (Falling Sign)
Reported Florida verdict against a theme park operator for catastrophic injuries caused by a falling sign. Illustrative of upper-end Florida theme park premises exposure. Source: Daily Business Review and verdict reporting services.
$28M
Nursing Home / Wrongful Death
Nursing Home Wrongful Death
Florida nursing home wrongful death verdict for a resident who died after inadequate supervision and care. Illustrates the upper end of long-term care facility exposure under Chapter 400, Florida Statutes.
$15M
Pedestrian / Catastrophic
Pedestrian Catastrophic Injury
Reported South Florida verdict for a pedestrian struck by a commercial vehicle, suffering catastrophic orthopedic and brain injuries. Reflects venue-driven case-value math in Miami-Dade and Broward.
$11.5M
Boating / Wrongful Death
Boating Wrongful Death
Florida boating verdict for a fatal recreational vessel collision. Reflects the case-value scale where operator inattention, intoxication, or absence of formal boater education combine with serious or fatal injury.
Sources: TopVerdict.com Florida 2024-2025 lists, Daily Business Review verdicts and settlements, Florida Justice Association reported case results, Engle Progeny verdict reporting, and individual firm-reported case results. Some larger verdicts were reduced on post-trial review or appeal; amounts shown reflect jury verdicts or reported settlements at the time of publication.
Lead Economics
Lead Pricing Across Florida Practice Areas
We use our expertise managing Google Ads to get radically better prices than firms running campaigns themselves, and we pass the savings on to you. Our leads are often priced near the cost of just a few Google Ads clicks at standard rates, far below what a DIY campaign would spend to convert a single qualified lead.
What most providers sell:
- Shared leads, sold to 3 to 5 firms at once
- Fixed per-lead markup with margin baked in
- Generic, low-effort intake screening
- Monthly minimums and long-term contracts
- Setup fees on day one
What you get with us:
- Exclusive: one firm per lead, never shared
- Transparent flat per-lead pricing
- Pre-screened: injured, no attorney, not at fault, within SOL (many within 1-30 days)
- No contracts, no minimums, pause anytime
- No setup fees for standard onboarding
The Bottom Line
Forget the benchmarks.
Our Florida leads typically deliver world-class ROI.
Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. That math compounds: lower per-lead spend, higher conversion, more signed cases, fatter margins.
Real Florida pricing depends on your counties and case-type mix. We can quote it via call, email, or text. No sales call required. No contracts, no minimums, no setup fees.
Get Your Florida PricingReady for Exclusive Florida PI Leads?
Real-time Google Ads leads across every major Florida PI practice area. Pre-screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident). Delivered to your firm only, pay per lead, no contracts.
Start Receiving Florida LeadsFrequently Asked Questions
Everything you need to know about our injury lead generation service
References
- FLHSMV: Florida Crash and Citation Reports
- Fla. Stat. § 95.11 (Statutes of Limitations, post-HB 837)
- Fla. Stat. § 768.81 (Modified Comparative Negligence, 51% Bar)
- Fla. Stat. § 627.736 (No-Fault PIP, 14-Day Rule, EMC)
- Fla. Stat. § 767.04 (Dog Bite Strict Liability)
- Fla. Stat. §§ 768.16-768.26 (Florida Wrongful Death Act)
- The Florida Bar: Lawyer Advertising Rules
- FWC: Florida Boating Accident Statistical Reports
- Injury Lead Gen: Florida car accident leads deep dive
Stop Wasting Money on Leads That Don't Convert
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