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Wisconsin Personal Injury Leads for Law Firms

Exclusive personal injury leads for Wisconsin law firms, sourced in real time from Google Search Ads. Car and truck accidents, premises liability and slip and fall, motorcycle, dog bite, wrongful death, and workplace injury, all pre-screened for injury, fault, and filing deadline. Milwaukee, Madison, Green Bay, statewide. No contracts, no monthly minimums.

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Key facts at a glance

Wisconsin Personal Injury Leads: Quick Reference

Last updated

Car Accident (MVA)
$360 per lead
Commercial MVA
$540 per lead
Wrongful Death
$655 per lead
Premises Liability
$195 per lead
Workers' Compensation
$125+ per lead
Source
All Google Ads
Conversion rate
15-30%
Exclusivity
Guaranteed
Freshness
Real-time
Return policy
Fair and flexible
CRM integration
Free
Custom criteria
Available
Terms
Pay per lead
Fees
None
Commitment
None

Transparent pricing

How Much Do Wisconsin Personal Injury Leads Cost?

Wisconsin personal injury leads cost $125-$655 per exclusive lead, depending on case type: $360 for car accident (MVA), $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, $125+ for workers' compensation. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.

Screening Criteria on Every Lead

  • No lawyer

    Not already represented by an attorney

  • Injured

    Confirmed injury, not property damage only

  • Within SOL

    Inside the statute of limitations

  • Not at fault (MVA leads)

    Fault screened before delivery

Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.

The Market

Why Wisconsin Personal Injury Files Are a Plaintiff-Friendly Vertical

Wisconsin is a 5.97-million-resident upper-Midwest state with a notably plaintiff-friendly substantive law profile. Antoniewicz v. Reszczynski (Wis. 1975) abolished the invitee/licensee distinction and replaced it with a single reasonable-care duty to all non-trespassers. Wis. Stat. § 174.02 imposes strict liability on dog owners with double damages on second bites. The 3-year SOL is one of the longer in the country. No general damages cap on private-defendant auto, premises, or PI compensatory damages (only med-mal noneconomic capped at $750K). Combined, those rules make Wisconsin a high-quality PI venue.

Real Search Intent

Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.

Exclusive, 1 Firm Per Lead

Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.

Pre-Screened

Injured. Unrepresented. Below 51% fault. Within the 3-year clock. Premises files include surface-condition context. Public-entity files flagged for 120-day notice.

Coverage

Wisconsin Case Types We Generate

We generate the full Wisconsin personal injury spectrum. Auto and car accident is the largest-volume category, with premises liability and slip and fall close behind, including seasonal Wisconsin ice-and-snow surge November through March. Target a single case type, a subset, or the full spectrum.

Slip & Fall / Premises Liability

Avg case value: $25K to $200K (severe: $500K+)

Big-box and grocery (Walmart, Target, Costco, Festival, Pick \'n Save, Woodman\'s, Kwik Trip), restaurant, hotel, parking lot, apartment, and the high-volume Wisconsin winter ice/snow docket. Antoniewicz (Wis. 1975) abolished the invitee/licensee distinction; reasonable-care duty applies to all non-trespassers. Open-and-obvious is fault allocation, not categorical bar. Uncapped damages on private-defendant files.

Car Accident (Auto / MVA)

Avg case value: $20K to $150K+

The largest-volume Wisconsin PI category. Dedicated state page with 51% bar fault screening and 120-day public-entity notice flagging.

Wisconsin deep dive

Truck & 18-Wheeler

Avg case value: $100K to $5M+

I-94, I-43, I-41, I-39/90 carry heavy commercial freight through Wisconsin. FMCSA hours-of-service violations and equipment defects support upper-tier values. Joint-and-several liability for defendants ≥51% causal under § 895.045.

Wrongful Death

Avg case value: $250K to $5M+

3-year SOL. No statutory cap on noneconomic damages on private-defendant WD files. Wisconsin\'s WD statute (Wis. Stat. § 895.04) allows recovery for loss of society and companionship up to $500K for deceased adults and $350K for minor children.

Motorcycle

Avg case value: $25K to $250K+

Higher injury severity than standard MVA. Wisconsin requires helmets only for riders under 18 and those with instructional permits (Wis. Stat. § 347.485). 51% bar applies to rider conduct allocation.

Rideshare (Uber / Lyft)

Avg case value: $20K to $150K+

TNC platform $1M coverage in Period 2 and 3, driver personal coverage in Period 1, third-party policies. Growing in Milwaukee, Madison, and the Fox Valley.

Dog Bite

Avg case value: $25K to $100K (2x with prior bite)

Strict liability under Wis. Stat. § 174.02. DOUBLE DAMAGES if owner knew of prior bite causing scarring or disfigurement (§ 174.02(1)(b)). One of the most plaintiff-friendly dog-bite regimes in the US. Provocation defense survives.

Workplace & Construction

Avg case value: $50K to $1M+

Third-party negligence claims beyond Wisconsin workers compensation. Construction, scaffold, and equipment files concentrate in Milwaukee, Madison, and the Fox Valley.

Pedestrian & Bicyclist

Avg case value: $50K to $500K+

Pedestrian fatalities have remained elevated in Milwaukee and Madison dense-urban corridors. Wisconsin\'s reasonable-care premises duty extends to crosswalk-adjacent property. Comparative fault analysis is critical given 51% bar.

We focus on cases firms actually want to buy. Med-mal leads can be added on request, but they are not a focus area given the $750K Mayo cap and Wisconsin Injured Patients & Families Compensation Fund procedure.

The Law

Wisconsin Personal Injury Law: Quick Reference

General PI Statute of Limitations

3 years

Wis. Stat. § 893.54. Among longer general PI clocks in US.

Public-Entity Notice

120 days (§ 893.80)

Caps: $250K state / $50K political-subdivision per claimant.

Premises Standard

Single Reasonable Care

Antoniewicz v. Reszczynski (Wis. 1975). Invitee/licensee distinction abolished. All non-trespassers owed reasonable care.

Fault Rule

Modified, 51% Bar

Wis. Stat. § 895.045. Defendants <51% several only; ≥51% joint and several.

Dog Bite

Strict + Double Damages

Wis. Stat. § 174.02. Strict liability + double damages on prior-bite knowledge with permanent scarring.

Damages Caps (Auto/Premises)

None on private-defendant compensatory

Med-mal noneconomic capped at $750K (§ 893.55(4)(d)1; Mayo 2018). Public-entity capped under § 893.80.

Wrongful Death

Loss-of-society cap

Wis. Stat. § 895.04. Loss of society/companionship: $500K adult, $350K minor child. Other damages uncapped.

Min Auto Liability

25/50/10

Plus mandatory non-waivable UM 25/50.

Top Claim-Volume Counties

Milwaukee | Dane | Waukesha | Brown | Outagamie | Racine | Kenosha | Marathon | Winnebago | Rock | Sheboygan | Eau Claire | La Crosse | Walworth | Washington

Milwaukee anchors statewide volume. Dane (Madison), Waukesha, Brown (Green Bay) the next tier. Wisconsin total: 509 fatal crashes (2024).

General reference only. Confirm current statutes, caps, and procedural rules with your compliance counsel.

Real Outcomes

Notable Wisconsin Personal Injury Verdicts and Settlements

Selected Wisconsin auto, premises, and catastrophic-injury outcomes. Wisconsin auto and premises compensatory damages on private-defendant files are uncapped. Past results do not guarantee future outcomes.

Multi-million

Auto / Premises / Catastrophic

Milwaukee Catastrophic-Injury Outcomes

Milwaukee County jury and settlement outcomes on serious-injury auto and premises files routinely produce multi-million resolutions when liability is well-developed under the Antoniewicz reasonable-care framework and the 51%-bar fault rule.

Six- to seven-figure

Premises / Slip and Fall

Wisconsin Premises & Slip-and-Fall Resolutions

Wisconsin big-box, grocery, hotel, parking lot, and apartment slip-and-fall files (especially winter ice/snow files) routinely resolve in the high-five-figure to mid-seven-figure range when surface-condition documentation, surveillance preservation, and prior-complaint discovery are well-developed.

$750K cap

Med-Mal

Med-Mal Noneconomic Cap (Mayo)

Mayo v. Wisconsin Injured Patients & Families Compensation Fund, 2018 WI 78 upheld the $750K med-mal noneconomic cap. The cap does not apply to motor vehicle, premises, or general PI claims.

2x damages

Dog Bite

§ 174.02 Prior-Bite Doubled-Damages

Wisconsin\'s § 174.02(1)(b) doubles damages when the owner knew of a prior bite causing scarring or disfigurement. The doubled-damages provision is unusual among strict-liability dog statutes and applies after comparative-negligence analysis. Severe-injury child-victim cases climb materially under this provision.

Multi-million

Trucking / Catastrophic

I-94 / I-43 Trucking Outcomes

Wisconsin trucking outcomes in the multi-million range on the I-94 (Milwaukee-Chicago), I-43 (Milwaukee-Green Bay), and I-39/90 corridors involving FMCSA hours-of-service violations and equipment defects. Joint-and-several liability for ≥51% defendants under § 895.045 affects collection strategy on multi-defendant files.

Confidential

Wrongful Death

Wisconsin WD Loss-of-Society Resolutions

Wis. Stat. § 895.04 caps loss-of-society and companionship damages at $500K for adult decedents and $350K for minor children, with other WD damages uncapped. WD files involving primary wage-earner deaths or families with significant economic loss can climb materially higher despite the loss-of-society cap.

Sources: Wisconsin Law Journal, public court records, and firm-reported case results. Individual case results reflect specific facts that vary.

Lead Economics

Lead Pricing Across Wisconsin Practice Areas

Our Wisconsin pricing is published: $360 for car accident (MVA) leads, $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation. Almost no other provider in this industry publishes pricing. We do, because flat per-lead prices on exclusive Google Ads leads beat the math of both DIY campaigns and shared-lead aggregators. A single exclusive lead often costs less than a handful of Wisconsin clicks at standard rates.

Industry Standard

What most providers sell:

  • Shared leads, sold to 3 to 5 firms at once
  • Fixed per-lead markup with margin baked in
  • Generic, low-effort intake screening
  • Monthly minimums and long-term contracts
  • Setup fees on day one
Our Approach

What you get with us:

  • Exclusive: one firm per lead, never shared
  • Transparent flat per-lead pricing
  • Pre-screened: injured, no attorney, below 51% fault, within 3-year SOL, public-entity 120-day notice flagged
  • No contracts, no minimums, pause anytime
  • No setup fees for standard onboarding

The Bottom Line

Forget the benchmarks.
Our Wisconsin leads typically deliver world-class ROI.

ExclusiveTransparent PricingPre-ScreenedReal-Time Delivery

Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. Wisconsin's plaintiff-friendly substantive law (no invitee/licensee distinction, strict-liability dog bite with double damages, no general PI cap) makes pre-screened exclusive leads especially high-value here.

Wisconsin pricing is published on this page. Every firm pays the same flat per-lead price, with county-level targeting and custom criteria available. No sales call required. No contracts, no minimums, no setup fees.

Start Getting Wisconsin Leads

Ready for Exclusive Wisconsin PI Leads?

Real-time Google Ads leads across the full Wisconsin PI spectrum, from auto and trucking to premises liability and slip and fall. Pre-screened for injury, fault under the 51% bar, representation status, and filing deadline.

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Frequently Asked Questions

Everything you need to know about our injury lead generation service

We cover the full Wisconsin personal injury spectrum: auto / car accident, truck and 18-wheeler, motorcycle, rideshare (Uber and Lyft), pedestrian and bicyclist, dog bite (strict liability under Wis. Stat. § 174.02 with double damages on second bite), wrongful death, and workplace and construction injuries. We also cover premises liability and slip and fall: big-box and grocery (Walmart, Target, Costco, Festival Foods, Pick 'n Save, Woodman's, Kwik Trip), restaurant and hotel, parking lot, apartment complex, shopping-center, and the high-volume Wisconsin winter ice and snow docket. Auto and trucking are the largest-volume categories, with premises and slip-and-fall close behind.

Wisconsin abolished the common-law invitee/licensee distinction with Antoniewicz v. Reszczynski (Wis. 1975), holding that property owners owe a single duty of reasonable care to all entrants except trespassers. That makes Wisconsin meaningfully more plaintiff-friendly on premises files than states retaining the classification framework (Texas, Missouri, Maryland, North Carolina). Trespassers are still owed only the duty against willful and wanton conduct. Wisconsin's 51% bar comparative fault applies; open-and-obvious is a fault-allocation factor, not a complete defense. Surveillance preservation, incident-report status, and prior-complaint discovery drive Wisconsin slip-and-fall outcomes.

Wis. Stat. § 174.02 makes dog owners strictly liable for the full amount of damages caused by their dog's injury to a person, animal, or property, regardless of prior viciousness or owner knowledge. Critically, § 174.02(1)(b) provides DOUBLE DAMAGES if the dog has previously bitten a person without provocation with sufficient force to break the skin and cause permanent physical scarring or disfigurement, AND the owner was notified of that prior bite. The double-damages provision is unusual among strict-liability dog statutes and applies after comparative-negligence analysis. Wisconsin is one of the most plaintiff-friendly dog-bite jurisdictions in the country.

Wisconsin premises and slip-and-fall lead pricing tracks the Google Ads auction. Personal injury commercial-intent CPCs across Wisconsin generally run $40 to $150, with Milwaukee, Madison, and Green Bay at the top end and rural counties meaningfully lower. Our published Wisconsin pricing is $125-$655 per exclusive lead by case type ($360 for car accident (MVA, including motorcycle and pedestrian), $540 for commercial MVA (trucking, rideshare, bus), $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation), flat and the same for every firm, with no minimums or contracts (see the pricing section above).

Three years from the date of injury under Wis. Stat. § 893.54 for most personal injury claims, including premises, slip and fall, dog bite, auto, and product liability. Wrongful death also runs on a 3-year clock. Med-mal carries a 3-year-from-injury or 1-year-from-discovery clock with a 5-year repose under § 893.55. Public-entity claims under § 893.80 require 120-day notice of claim, and are capped at $250K (state) or $50K (political-subdivision) per claimant. The 120-day notice window is the most common procedural trap on Wisconsin PI files involving public-entity defendants.

Wisconsin applies modified comparative fault under Wis. Stat. § 895.045 with a 51% threshold. A plaintiff at 51%+ fault is barred; below 51% damages are reduced proportionally. Defendants below 51% causal negligence are severally liable for their share only; defendants at 51%+ are jointly and severally liable for the full damages. Borderline-fault Wisconsin PI leads are flagged for additional context, not auto-rejected.

Not on standard premises or auto cases. Wisconsin caps medical malpractice noneconomic damages at $750,000 under Wis. Stat. § 893.55(4)(d)1, upheld by Mayo v. Wisconsin Injured Patients & Families Compensation Fund, 2018 WI 78 (5-2 vote). The med-mal cap does not apply to motor vehicle, premises, or other PI claims. Public-entity claims under § 893.80 are capped at $250K (state) and $50K (political-subdivision) per claimant. Auto and premises compensatory damages on private-defendant files are uncapped.

Yes. Every Wisconsin lead is screened for SOL position, representation status, injury, and 51% bar fault sanity check. Premises and slip-and-fall leads include surface-condition context (ice, snow, water, debris, lighting, prior-complaint indicators). Auto leads include fault context. Public-entity leads are flagged for the 120-day § 893.80 notice window before delivery.

Yes. All 72 counties. Highest sustained PI claim volume comes from Milwaukee County, Dane (Madison), Waukesha, Brown (Green Bay), Outagamie (Appleton), Racine, Kenosha, Marathon (Wausau), Winnebago (Oshkosh), and Rock (Janesville/Beloit). Premises and slip-and-fall files concentrate in metro Milwaukee and the Madison area, with steady volume from Brown (Green Bay) and the Fox Valley. Target at the county level.

None. No monthly minimums, no subscriptions, no setup fees for standard onboarding. Pay per lead. Pause or resume anytime. Invalid leads are replaced under our standard policy.

References

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