Exclusive · One Firm Per Lead

Oregon Personal Injury Leads for Law Firms

Exclusive personal injury leads for Oregon firms across every major case type: auto, truck, motorcycle, premises liability / slip and fall, dog bite, wrongful death, workplace, product liability, and medical malpractice. Sourced in real time from Google Search Ads and delivered to one firm only. Screened against Oregon's 2-year SOL, the 51% modified comparative-fault rule, and the 180-day Oregon Tort Claims Act notice. No contracts, no monthly minimums.

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Key facts at a glance

Oregon Personal Injury Leads: Quick Reference

Last updated

Car Accident (MVA)
$360 per lead
Commercial MVA
$540 per lead
Wrongful Death
$655 per lead
Premises Liability
$195 per lead
Workers' Compensation
$125+ per lead
Source
All Google Ads
Conversion rate
15-30%
Exclusivity
Guaranteed
Freshness
Real-time
Return policy
Fair and flexible
CRM integration
Free
Custom criteria
Available
Terms
Pay per lead
Fees
None
Commitment
None

Transparent pricing

How Much Do Oregon Personal Injury Leads Cost?

Oregon personal injury leads cost $125-$655 per exclusive lead, depending on case type: $360 for car accident (MVA), $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, $125+ for workers' compensation. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.

Screening Criteria on Every Lead

  • No lawyer

    Not already represented by an attorney

  • Injured

    Confirmed injury, not property damage only

  • Within SOL

    Inside the statute of limitations

  • Not at fault (MVA leads)

    Fault screened before delivery

Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.

The Market

Why Oregon Has Become a Top-Tier PI Market in the Pacific Northwest

Oregon crossed 4.24 million residents in 2024 and has emerged as one of the most plaintiff-friendly PI markets in the Pacific Northwest, primarily because of Busch v. McInnis Waste Systems, 366 Or. 628 (2020), in which the Oregon Supreme Court held the $500,000 noneconomic damages cap unconstitutional as applied to common-law negligence claims. Combined with 51% modified comparative fault under ORS 31.600 and a Multnomah County trial bench widely regarded as the most plaintiff-friendly venue in the state, Oregon now allows recovery ceilings that simply did not exist in the state before 2020. Oregon recorded 587 traffic fatalities in 2023, with Multnomah County alone accounting for 90 deaths and 38 pedestrian fatalities. The combination of dense Portland-Gresham-Beaverton commuting corridors, the I-5 / I-84 / I-205 freight network, and the post-Busch damages framework makes Oregon a market where intake quality and screening discipline drive disproportionate economic outcomes.

Real Search Intent

Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.

Exclusive, 1 Firm Per Lead

Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.

Pre-Screened

Injured. Unrepresented. Clear fault. Within statute of limitations. Many leads come in within 1-30 days of the accident. Represented, out-of-statute, or borderline-fault prospects never reach your intake team.

Coverage

Case Types We Generate Across Oregon

Every major Oregon personal injury practice area. Target a single case type, a subset, or the full spectrum. All pricing is per lead, no practice-area bundling required. All leads are pre-screened: injured, unrepresented, clear fault, and within SOL. Many leads come in within 1-30 days of the accident.

Car Accident (Auto / MVA)

Avg case value: $20K to $100K+

The largest-volume Oregon PI category. We run a dedicated program and state page for OR auto and MVA.

Oregon deep dive

Slip & Fall / Premises Liability

Avg case value: $15K to $75K (severe: $250K+)

Oregon retains the traditional invitee / licensee / trespasser trichotomy (Rich v. Tite-Knot Pine Mill, 1966). Visitor classification is a key defense lever. Post-Busch removal of the noneconomic cap means severe-injury premises files retain seven-figure ceilings.

Wrongful Death

Avg case value: $500K to $10M+

3-year SOL from discovery of injury causing death (ORS 30.020). Personal representative is the only proper plaintiff. The $500K noneconomic cap under ORS 31.710 still formally applies to WD; post-Busch challenges remain unresolved.

Truck & Commercial Vehicle

Avg case value: $75K to $1M+

I-5, I-84, I-205, and US-97 carry the bulk of Oregon commercial freight. Federal motor carrier violations, multiple liable parties, and post-Busch uncapped noneconomic damages produce premium case values, particularly in Multnomah County.

Motorcycle

Avg case value: $40K to $250K+

Oregon has a universal helmet law (ORS 814.269). Helmet use limits comparative-fault arguments on head-injury claims, which matters in a 51%-bar state. Oregon recorded approximately 60 to 70 motorcyclist fatalities annually.

Rideshare (Uber / Lyft)

Avg case value: $30K to $150K+

Complex insurance structures with platform, driver, and third-party policies. High-volume category in Portland, Beaverton, Hillsboro, and Eugene.

Dog Bite

Avg case value: $15K to $75K

ORS 31.360 imposes strict liability for economic damages without proof of prior dangerous propensity. Noneconomic damages still require negligence under Westberry v. Blackwell (1972). 2-year SOL applies.

Workplace & Construction

Avg case value: $75K to $1M+

Third-party liability beyond Oregon workers' compensation. Forklift, scaffold, fall, and equipment cases carry the highest values. Vasquez v. Double Press (2019) confirmed the noneconomic cap is inapplicable in workers'-comp-related cases.

Pedestrian & Bicyclist

Avg case value: $50K to $5M+

Oregon recorded 126 pedestrian deaths in 2022 alone (compared to a recent baseline of ~80). Multnomah County accounts for roughly half of statewide pedestrian fatalities. Severe injury or death is common; case values run high post-Busch.

Medical Malpractice

Avg case value: $250K to $2M+

2-year SOL from discovery, 5-year statute of repose (ORS 12.110(4)). No certificate-of-merit or pre-suit affidavit requirement. Post-Busch, no enforceable noneconomic cap on private-provider claims; OHSU tort claims remain capped under ORS 30.271 to 30.273.

Public-entity claims (ODOT, TriMet, Lane Transit District, OHSU, school districts, City of Portland street-defect cases) are flagged separately at intake for the 180-day pre-suit notice requirement under ORS 30.275.

The Law

Oregon Personal Injury Law: Quick Reference

General PI Statute of Limitations

2 years

ORS 12.110(1). Covers auto, premises, dog bite, most negligence claims. Wrongful death runs 3 years from discovery (ORS 30.020).

Public Entity Tort Claim

180-day notice (PI), 1 yr (WD)

ORS 30.275. Tort claim notice must be filed within 180 days of loss (PI) or 1 year (WD). 2-year general SOL still applies after notice.

Med-Mal SOL

2 yr discovery / 5 yr repose

ORS 12.110(4). No certificate-of-merit or pre-suit affidavit requirement. OHSU tort caps still apply under ORS 30.271 to 30.273.

Fault Rule

Modified Comparative (51% bar)

ORS 31.600. Recovery if plaintiff fault is not greater than combined defendant fault. 51% bars recovery entirely.

Joint and Several Liability

Several is default

ORS 31.610. Empty-chair defense available. Each defendant pays only their percentage share.

Noneconomic Damages Cap

$500K (struck down)

ORS 31.710 cap held unconstitutional as applied to common-law negligence claims in Busch v. McInnis Waste Systems, 366 Or. 628 (2020). Still formally applies to wrongful death.

Punitive Damages

Allowed (70% to state)

ORS 31.730 (clear and convincing evidence). 70% of award goes to Criminal Injuries Compensation Account under ORS 31.735; 30% to plaintiff (less fees).

Premises Liability

Trichotomy retained

Invitee / licensee / trespasser distinctions still apply. Visitor classification is a defense lever.

Dog Bite

Hybrid liability

ORS 31.360 imposes strict liability for economic damages. Noneconomic damages require negligence (Westberry v. Blackwell, 1972).

Mandatory Arbitration (UTCR 13)

Cases ≤ $50,000

UTCR Chapter 13. Arbitration hearing within 49 days of arbitrator assignment. Trial de novo with fee-shift consequences for the requesting party.

Min Auto Liability

25/50/20

ORS 806.070. PIP mandatory at $15,000 medical (ORS 742.518). UM/UIM mandatory (ORS 742.502).

UIM Structure

Stacks (post-SB 411)

SB 411 (2016) eliminated UIM offset. UIM now stacks on top of the at-fault driver's liability limits rather than being reduced dollar-for-dollar.

Top Claim-Volume Counties (2024)

Multnomah | Washington | Clackamas | Lane | Marion | Jackson | Deschutes | Linn | Yamhill | Douglas

Portland, Hillsboro, Beaverton, Oregon City, Eugene, Salem, Medford, Bend, Albany, McMinnville, Roseburg. Multnomah led 2023 with 90 traffic fatalities (38 pedestrian deaths, 11.3 fatalities per 100K).

General reference only. Confirm current statutes, caps, and procedural rules for each case with your compliance counsel.

Real Outcomes

Notable Oregon Personal Injury Verdicts and Settlements

Selected Oregon outcomes from 2020 to 2024 across practice areas, drawn from public court records, verdict reports, and firm-published case results. Post-Busch (2020), the constitutional ruling on the noneconomic damages cap has unlocked top-tier verdict ceilings that did not previously exist in Oregon. Multnomah County in particular has produced multiple eight-figure plaintiff verdicts since 2020. Past results do not guarantee future outcomes; each case depends on its specific facts and venue.

$77.5M

Personal Injury / Verdict

M.M. & N.S. v. Nicolopoulos

Believed to be the largest personal injury jury verdict in Oregon history at $77.5 million in compensatory damages. Demonstrates the upper ceiling of Oregon plaintiff verdicts under the post-Busch framework.

$24.6M

Med-Mal / Wrongful Death

Estate of Gilbert v. The Portland Clinic

Multnomah County jury awarded $24.6 million, including $20.5 million in noneconomic damages, in the death of a 43-year-old man during a routine colonoscopy due to alleged anesthesia negligence. 2024.

$10.5M

Pedestrian / Constitutional

Busch v. McInnis Waste Systems

Portland pedestrian struck in a downtown crosswalk by a garbage truck, leg amputated above the knee. Jury awarded $10.5 million in noneconomic damages, trial court reduced to $500K under ORS 31.710, Oregon Supreme Court reinstated the full award and held the cap unconstitutional as applied. 2020. The decision that opened the post-cap era in Oregon.

$4.1M

Bicycle / Auto

Cyclist v. Driver

$4.1 million Marion County jury verdict for an injured cyclist. Demonstrates plaintiff-trial value in Salem-area venues that historically trended more conservative than Multnomah County. 2024.

Multi

Workers' Comp / Constitutional

Vasquez v. Double Press Mfg.

Oregon Supreme Court (2019) held the $500K noneconomic cap inapplicable in workers' compensation-related cases. The doctrinal companion to Busch that opened a second category of uncapped noneconomic recovery.

Top 10

Multi-practice

2024 Oregon Verdict Reports

Multiple seven- and eight-figure 2024 Oregon verdicts and settlements documented in TopVerdict, Oregon Trial Lawyers Association reports, and Multnomah County court records.

Sources: TopVerdict, Oregon Trial Lawyers Association, Oregon Supreme Court opinions, and firm-reported case results. Amounts reflect jury verdicts or reported settlements at the time of publication.

Lead Economics

Lead Pricing Across Oregon Practice Areas

Our Oregon pricing is published: $360 for car accident (MVA) leads, $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation. Almost no other provider in this industry publishes pricing. We do, because flat per-lead prices on exclusive Google Ads leads beat the math of both DIY campaigns and shared-lead aggregators. A single exclusive lead often costs less than a handful of Oregon clicks at standard rates.

Industry Standard

What most providers sell:

  • Shared leads, sold to 3 to 5 firms at once
  • Fixed per-lead markup with margin baked in
  • Generic, low-effort intake screening
  • Monthly minimums and long-term contracts
  • Setup fees on day one
Our Approach

What you get with us:

  • Exclusive: one firm per lead, never shared
  • Transparent flat per-lead pricing
  • Pre-screened: injured, no attorney, not at fault, within SOL (many within 1-30 days)
  • No contracts, no minimums, pause anytime
  • No setup fees for standard onboarding

The Bottom Line

Forget the benchmarks.
Our Oregon leads typically deliver world-class ROI.

ExclusiveTransparent PricingPre-ScreenedReal-Time Delivery

Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. That math compounds: lower per-lead spend, higher conversion, more signed cases, fatter margins, all amplified by the post-Busch ceiling on Oregon noneconomic verdicts.

Oregon pricing is published on this page. Every firm pays the same flat per-lead price, with county-level targeting and custom criteria available. No sales call required. No contracts, no minimums, no setup fees.

Start Getting Oregon Leads

Ready for Exclusive Oregon PI Leads?

Real-time Google Ads leads across every major Oregon PI practice area. Pre-screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident). Delivered to your firm only, pay per lead, no contracts.

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Frequently Asked Questions

Everything you need to know about our injury lead generation service

All major Oregon personal injury practice areas: car accident / auto / MVA, truck and commercial vehicle, motorcycle, rideshare (Uber and Lyft), pedestrian and bicyclist, slip and fall / premises liability, dog bite, wrongful death, workplace and construction injuries, product liability, and medical malpractice. Med-mal volume is meaningful in Oregon given the absence of any pre-suit affidavit-of-merit requirement. You can focus on one case type, a subset, or the full PI spectrum.

Two years from the date of injury under ORS 12.110(1) for general personal injury, including auto, premises liability, dog bite, and most negligence-based claims. Wrongful death runs three years under ORS 30.020 from the date the injury causing death is or reasonably should have been discovered. Medical malpractice runs two years from discovery with a five-year statute of repose under ORS 12.110(4). Product liability runs two years from injury with a separate ultimate-repose period under ORS 30.905. Public entity claims (state agencies, ODOT, TriMet, counties, cities, school districts, OHSU) require a tort claim notice under ORS 30.275: 180 days for personal injury and 1 year for wrongful death, with the 2-year general SOL still applying after notice. Missing the OTCA notice is one of the most common malpractice traps on the Oregon docket.

Oregon applies modified comparative negligence with a 51% bar under ORS 31.600. A plaintiff whose fault is not greater than the combined fault of all defendants and third-party defendants recovers, with damages reduced proportionally. At 50% plaintiff fault, recovery is reduced 50%. At 51%, recovery is barred entirely. This is more permissive than contributory-negligence states (any plaintiff fault bars recovery, e.g., Virginia, North Carolina) but stricter than pure-comparative states like Washington or California (recovery permitted at any percentage). Oregon also defaults to several-only liability under ORS 31.610, so the empty-chair defense is alive and intake screening must capture every potentially liable party. Practically, borderline-fault Oregon files concentrate around the 50/50 line and tighten quickly when defendants identify additional non-party tortfeasors.

Effectively no for common-law negligence claims, including most personal injury files. ORS 31.710 imposes a $500,000 cap on noneconomic damages, but the Oregon Supreme Court held in Busch v. McInnis Waste Systems, Inc., 366 Or. 628 (2020) that the cap violates the Remedy Clause of Article I, Section 10 of the Oregon Constitution as applied to a Portland pedestrian who lost his leg in a downtown crosswalk collision. The trial-court reduction from $10.5 million to $500,000 was reversed and the full award reinstated. The cap remains on the books and still formally applies to wrongful death actions; a 2019 effort to repeal it (HB 2014) was narrowly defeated. The cap is also inapplicable in workers' compensation-related cases under Vasquez v. Double Press Manufacturing, Inc., 364 Or. 670 (2019). Defense bar still raises the cap in some files; plaintiffs almost always defeat it on Article I, Section 10 grounds in serious-injury cases. Practically, this is one of the most consequential plaintiff-friendly state-law developments in the western United States in the last decade.

Yes, under ORS 31.730, on a clear-and-convincing-evidence standard for reckless, wanton, or malicious conduct. Significant catch: ORS 31.735 directs that 70% of any punitive award goes to the state Criminal Injuries Compensation Account managed by the DOJ Crime Victims' Services Division, and only 30% reaches the plaintiff (less attorney fees). Damages strategy on Oregon files emphasizes uncapped compensatory and noneconomic recovery (post-Busch) rather than punitive multipliers, since 70% of any punitive recovery is paid to the state.

Yes. Oregon is a hybrid liability state. ORS 31.360 imposes strict liability for economic damages (medical bills, lost wages, future earning-capacity impairment, substitute domestic services) without requiring proof of prior dangerous propensity. For noneconomic damages (pain and suffering, emotional distress), the plaintiff must still prove negligence under the common-law rule from Westberry v. Blackwell (1972), typically by showing the owner knew or should have known of the dog's dangerous propensity, violation of a leash law, or other negligence. Oregon is therefore not a pure strict-liability state like Washington (RCW 16.08.040), but the ORS 31.360 economic-damages rule is more plaintiff-friendly than pure scienter states. The 2-year SOL applies.

Yes. Premises liability is a high-sustained-volume category in our Oregon program. Oregon retains the traditional common-law trichotomy of invitee, licensee, and trespasser, with distinct duties to each (Rich v. Tite-Knot Pine Mill, 1966 and progeny). Visitor classification is a meaningful defense lever, so intake screening that captures the prospect's legal status on the property, whether the hazard was open and obvious, surveillance preservation timing, and incident report status drives outcomes. Constructive notice via "mode of operation" theory is recognized in self-service contexts. Typical Oregon slip-and-fall case values run $15,000 to $75,000 with severe falls (TBI, fracture, surgical back/neck) pushing six and seven figures given the post-Busch removal of the noneconomic cap.

Civil cases at or under $50,000 in damages are subject to mandatory court-annexed arbitration under UTCR 13. The arbitrator hears the case within 49 days of assignment and issues an award. Either party can request a trial de novo, but if the requesting party fails to improve their position at trial, fee-shifting consequences attach. Multnomah, Washington, Clackamas, Lane, Marion, and most populous Oregon counties operate active mandatory arbitration programs. Many Oregon firms structure intake and demand strategy specifically around UTCR 13 economics on sub-$50K files.

Oregon is a competitive PI Google Ads auction. Personal injury CPCs across Oregon generally run $50 to $80 for broad terms, $150 to $300+ for premium high-intent queries in Portland and the surrounding metro, and $20 to $40 for long-tail keywords. Salem, Eugene, Bend, and Medford run lower than Portland metro. National benchmarks for "car accident lawyer" CPCs run $150 to $300 per click, with the national average for "personal injury lawyer" sitting near $181. Our published Oregon pricing is $125-$655 per exclusive lead by case type ($360 for car accident (MVA, including motorcycle and pedestrian), $540 for commercial MVA (trucking, rideshare, bus), $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation), flat and the same for every firm, with no minimums or contracts (see the pricing section above).

Yes. All 36 counties. Highest sustained volume comes from Multnomah (Portland, Gresham), Washington (Hillsboro, Beaverton, Tigard), Clackamas (Oregon City, Lake Oswego, Milwaukie, Happy Valley), Lane (Eugene, Springfield), Marion (Salem, Keizer), Jackson (Medford, Ashland), Deschutes (Bend, Redmond), Linn (Albany), Yamhill (McMinnville, Newberg), and Douglas (Roseburg). Multnomah County alone recorded 90 traffic fatalities in 2023 (11.3 per 100K), more than triple any other Oregon county. Within the Portland Metropolitan Planning Area, 59% of serious crashes occur in Multnomah, 26% in Washington, and 15% in Clackamas. Target at the county level so you only pay for leads in your actual service area.

Yes. Every Oregon lead is screened for date of injury, current representation status, injury severity, and applicable SOL. Public entity claims get an additional flag for the 180-day OTCA notice requirement, which is a frequent malpractice trap for cases involving ODOT, TriMet, Lane Transit District, OHSU, City of Portland, school districts, or county and city street-defect cases. Med-mal leads are screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident), with extra attention to discovery-rule timing under ORS 12.110(4).

None. No monthly minimums, no subscriptions, no setup fees for standard onboarding. Pay per lead. Pause or resume anytime. Invalid leads are replaced under our standard policy.

References

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