Question 1

What personal injury case types do you cover in Oregon?

Accepted Answer

All major Oregon personal injury practice areas: car accident / auto / MVA, truck and commercial vehicle, motorcycle, rideshare (Uber and Lyft), pedestrian and bicyclist, slip and fall / premises liability, dog bite, wrongful death, workplace and construction injuries, product liability, and medical malpractice. Med-mal volume is meaningful in Oregon given the absence of any pre-suit affidavit-of-merit requirement. You can focus on one case type, a subset, or the full PI spectrum.

Question 2

What is the statute of limitations for Oregon personal injury claims?

Accepted Answer

Two years from the date of injury under ORS 12.110(1) for general personal injury, including auto, premises liability, dog bite, and most negligence-based claims. Wrongful death runs three years under ORS 30.020 from the date the injury causing death is or reasonably should have been discovered. Medical malpractice runs two years from discovery with a five-year statute of repose under ORS 12.110(4). Product liability runs two years from injury with a separate ultimate-repose period under ORS 30.905. Public entity claims (state agencies, ODOT, TriMet, counties, cities, school districts, OHSU) require a tort claim notice under ORS 30.275: 180 days for personal injury and 1 year for wrongful death, with the 2-year general SOL still applying after notice. Missing the OTCA notice is one of the most common malpractice traps on the Oregon docket.

Question 3

How does Oregon's 51% modified comparative fault rule affect case values?

Accepted Answer

Oregon applies modified comparative negligence with a 51% bar under ORS 31.600. A plaintiff whose fault is not greater than the combined fault of all defendants and third-party defendants recovers, with damages reduced proportionally. At 50% plaintiff fault, recovery is reduced 50%. At 51%, recovery is barred entirely. This is more permissive than contributory-negligence states (any plaintiff fault bars recovery, e.g., Virginia, North Carolina) but stricter than pure-comparative states like Washington or California (recovery permitted at any percentage). Oregon also defaults to several-only liability under ORS 31.610, so the empty-chair defense is alive and intake screening must capture every potentially liable party. Practically, borderline-fault Oregon files concentrate around the 50/50 line and tighten quickly when defendants identify additional non-party tortfeasors.

Question 4

Does Oregon cap noneconomic damages?

Accepted Answer

Effectively no for common-law negligence claims, including most personal injury files. ORS 31.710 imposes a $500,000 cap on noneconomic damages, but the Oregon Supreme Court held in Busch v. McInnis Waste Systems, Inc., 366 Or. 628 (2020) that the cap violates the Remedy Clause of Article I, Section 10 of the Oregon Constitution as applied to a Portland pedestrian who lost his leg in a downtown crosswalk collision. The trial-court reduction from $10.5 million to $500,000 was reversed and the full award reinstated. The cap remains on the books and still formally applies to wrongful death actions; a 2019 effort to repeal it (HB 2014) was narrowly defeated. The cap is also inapplicable in workers' compensation-related cases under Vasquez v. Double Press Manufacturing, Inc., 364 Or. 670 (2019). Defense bar still raises the cap in some files; plaintiffs almost always defeat it on Article I, Section 10 grounds in serious-injury cases. Practically, this is one of the most consequential plaintiff-friendly state-law developments in the western United States in the last decade.

Question 5

Does Oregon allow punitive damages?

Accepted Answer

Yes, under ORS 31.730, on a clear-and-convincing-evidence standard for reckless, wanton, or malicious conduct. Significant catch: ORS 31.735 directs that 70% of any punitive award goes to the state Criminal Injuries Compensation Account managed by the DOJ Crime Victims' Services Division, and only 30% reaches the plaintiff (less attorney fees). Damages strategy on Oregon files emphasizes uncapped compensatory and noneconomic recovery (post-Busch) rather than punitive multipliers, since 70% of any punitive recovery is paid to the state.

Question 6

Are Oregon dog bite claims different?

Accepted Answer

Yes. Oregon is a hybrid liability state. ORS 31.360 imposes strict liability for economic damages (medical bills, lost wages, future earning-capacity impairment, substitute domestic services) without requiring proof of prior dangerous propensity. For noneconomic damages (pain and suffering, emotional distress), the plaintiff must still prove negligence under the common-law rule from Westberry v. Blackwell (1972), typically by showing the owner knew or should have known of the dog's dangerous propensity, violation of a leash law, or other negligence. Oregon is therefore not a pure strict-liability state like Washington (RCW 16.08.040), but the ORS 31.360 economic-damages rule is more plaintiff-friendly than pure scienter states. The 2-year SOL applies.

Question 7

Do you generate Oregon slip and fall / premises liability leads?

Accepted Answer

Yes. Premises liability is a high-sustained-volume category in our Oregon program. Oregon retains the traditional common-law trichotomy of invitee, licensee, and trespasser, with distinct duties to each (Rich v. Tite-Knot Pine Mill, 1966 and progeny). Visitor classification is a meaningful defense lever, so intake screening that captures the prospect's legal status on the property, whether the hazard was open and obvious, surveillance preservation timing, and incident report status drives outcomes. Constructive notice via "mode of operation" theory is recognized in self-service contexts. Typical Oregon slip-and-fall case values run $15,000 to $75,000 with severe falls (TBI, fracture, surgical back/neck) pushing six and seven figures given the post-Busch removal of the noneconomic cap.

Question 8

How does Oregon's mandatory arbitration affect PI case strategy?

Accepted Answer

Civil cases at or under $50,000 in damages are subject to mandatory court-annexed arbitration under UTCR 13. The arbitrator hears the case within 49 days of assignment and issues an award. Either party can request a trial de novo, but if the requesting party fails to improve their position at trial, fee-shifting consequences attach. Multnomah, Washington, Clackamas, Lane, Marion, and most populous Oregon counties operate active mandatory arbitration programs. Many Oregon firms structure intake and demand strategy specifically around UTCR 13 economics on sub-$50K files.

Question 9

How much do Oregon personal injury leads cost?

Accepted Answer

Oregon is a competitive PI Google Ads auction. Personal injury CPCs across Oregon generally run $50 to $80 for broad terms, $150 to $300+ for premium high-intent queries in Portland and the surrounding metro, and $20 to $40 for long-tail keywords. Salem, Eugene, Bend, and Medford run lower than Portland metro. National benchmarks for "car accident lawyer" CPCs run $150 to $300 per click, with the national average for "personal injury lawyer" sitting near $181. We price per lead with no monthly minimums and no contracts. Contact us for current pricing by county and case type.

Question 10

Can I target specific Oregon counties?

Accepted Answer

Yes. All 36 counties. Highest sustained volume comes from Multnomah (Portland, Gresham), Washington (Hillsboro, Beaverton, Tigard), Clackamas (Oregon City, Lake Oswego, Milwaukie, Happy Valley), Lane (Eugene, Springfield), Marion (Salem, Keizer), Jackson (Medford, Ashland), Deschutes (Bend, Redmond), Linn (Albany), Yamhill (McMinnville, Newberg), and Douglas (Roseburg). Multnomah County alone recorded 90 traffic fatalities in 2023 (11.3 per 100K), more than triple any other Oregon county. Within the Portland Metropolitan Planning Area, 59% of serious crashes occur in Multnomah, 26% in Washington, and 15% in Clackamas. Target at the county or zip level so you only pay for leads in your actual service area.

Question 11

Are your Oregon leads pre-screened against the 2-year SOL?

Accepted Answer

Yes. Every Oregon lead is screened for date of injury, current representation status, injury severity, and applicable SOL. Public entity claims get an additional flag for the 180-day OTCA notice requirement, which is a frequent malpractice trap for cases involving ODOT, TriMet, Lane Transit District, OHSU, City of Portland, school districts, or county and city street-defect cases. Med-mal leads are screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident), with extra attention to discovery-rule timing under ORS 12.110(4).

Question 12

Any contracts, minimums, or setup fees?

Accepted Answer

None. No monthly minimums, no subscriptions, no setup fees for standard onboarding. Pay per lead. Pause or resume anytime. Invalid leads are replaced under our standard policy.

Oregon Personal Injury Leads for Law Firms

Why Oregon Has Become a Top-Tier PI Market in the Pacific Northwest

Case Types We Generate Across Oregon

Oregon Personal Injury Law: Quick Reference

Notable Oregon Personal Injury Verdicts and Settlements

Lead Pricing Across Oregon Practice Areas

Ready for Exclusive Oregon PI Leads?

Frequently Asked Questions

References

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