Exclusive · One Firm Per Lead

Louisiana Personal Injury Leads for Law Firms

Exclusive personal injury leads for Louisiana firms across every major case type: auto, truck, motorcycle, premises / merchant liability, dog bite, wrongful death, workplace, product liability, and Jones Act / maritime. Sourced in real time from Google Search Ads, screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident). No contracts, no monthly minimums.

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Key facts at a glance

Louisiana Personal Injury Leads: Quick Reference

Last updated

Car Accident (MVA)
$360 per lead
Commercial MVA
$540 per lead
Wrongful Death
$655 per lead
Premises Liability
$195 per lead
Workers' Compensation
$125+ per lead
Source
All Google Ads
Conversion rate
15-30%
Exclusivity
Guaranteed
Freshness
Real-time
Return policy
Fair and flexible
CRM integration
Free
Custom criteria
Available
Terms
Pay per lead
Fees
None
Commitment
None

Transparent pricing

How Much Do Louisiana Personal Injury Leads Cost?

Louisiana personal injury leads cost $125-$655 per exclusive lead, depending on case type: $360 for car accident (MVA), $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, $125+ for workers' compensation. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.

Screening Criteria on Every Lead

  • No lawyer

    Not already represented by an attorney

  • Injured

    Confirmed injury, not property damage only

  • Within SOL

    Inside the statute of limitations

  • Not at fault (MVA leads)

    Fault screened before delivery

Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.

The Market

Why Louisiana Is One of the Most Active Personal Injury Jurisdictions in the United States

Louisiana is the only state in the United States operating under a civil-law system, with Spanish and French roots rather than English common law, and that doctrinal frame has shaped one of the deepest personal injury bars in the country. The state runs the only US direct action statute against insurers (with Wisconsin), one of the lowest minimum-auto-liability floors in the country (15/30/25), and a long-standing pure comparative fault regime through 12/31/2025. The Gulf Coast and inland-waterway industries layer a meaningful Jones Act and maritime PI subset on top of the standard auto, premises, and trucking docket.

Real Search Intent

Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads. Declared intent, not inferred interest.

Exclusive, 1 Firm Per Lead

Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.

Pre-Screened

Injured. Unrepresented. Clear fault. Within statute of limitations. Many leads come in within 1-30 days of the accident. Represented, out-of-statute, or borderline-fault prospects never reach your intake team.

Coverage

Case Types We Generate Across Louisiana

Every major Louisiana personal injury practice area, including the state's distinctive Jones Act and maritime subset. Target a single case type, a subset, or the full spectrum. All pricing is per lead, no practice-area bundling required. All leads are pre-screened: injured, unrepresented, clear fault, and within SOL. Many leads come in within 1-30 days of the accident.

Car Accident (Auto / MVA)

Avg case value: $20K to $100K+

The largest-volume Louisiana PI category. We run a dedicated program and state page for LA auto and MVA.

Louisiana deep dive

Slip & Fall / Merchant Liability

Avg case value: $10K to $50K (severe: $100K+)

One of the highest sustained-volume categories in our LA program. La. R.S. 9:2800.6 imposes a strict three-element burden: unreasonable risk, actual or constructive notice, failure of reasonable care. Surveillance preservation and notice-timing drive outcomes.

Wrongful Death

Avg case value: $500K to $10M+

2-year prescription from date of death under Civil Code 2315.2 (post-7/1/2024 deaths). Louisiana wrongful death verdicts have repeatedly cleared eight figures, including a reported $23M LA verdict for the death of a mother.

Truck & Commercial Vehicle

Avg case value: $50K to $1M+

I-10, I-12, I-49, I-20, and I-55 corridors carry the bulk of LA commercial-freight caseload. Federal motor carrier violations, multiple liable parties, premium case values.

Motorcycle

Avg case value: $25K to $150K+

69 motorcyclist fatalities in LA in 2024 (28.9% decrease from 2023, all-time low). Higher injury severity than standard MVA; stronger median case values.

Rideshare (Uber / Lyft)

Avg case value: $20K to $100K+

Complex insurance structures with platform, driver, and third-party policies. Growing category in New Orleans and Baton Rouge.

Dog Bite

Avg case value: $15K to $75K

Civil Code Article 2321 imposes strict liability on owners when the injury could have been prevented and the victim did not provoke the dog. More plaintiff-friendly than NC or many southern states.

Workplace & Construction

Avg case value: $50K to $500K+

Third-party liability beyond Louisiana workers compensation. Forklift, scaffold, fall, and equipment cases carry the highest values. The 2024 $411M Phillips 66 refinery scaffolding verdict is the largest single-plaintiff PI award in LA history.

Jones Act / Maritime

Avg case value: varies widely

Louisiana's Gulf Coast and inland-waterway industries generate a steady Jones Act seaman, LHWCA, and general maritime caseload. Distinct federal procedural and substantive rules; we route maritime intake separately.

Product Liability

Avg case value: $75K to $1M+

Governed by the Louisiana Products Liability Act (R.S. 9:2800.51 et seq.). Note: products liability claims still carry a 1-year prescription, not the new 2-year general tort clock.

Medical malpractice is available in Louisiana on a limited, by-request basis only. Most med-mal firms source through medical professional referral networks rather than paid search.

The Law

Louisiana Personal Injury Law: Quick Reference

General Tort Prescription

2 years

CC Art. 3493.1 (Act 423/2024, eff. 7/1/2024 prospectively). Pre-7/1/2024 incidents on old 1-year clock.

Wrongful Death Prescription

2 years

From date of death under Civil Code Article 2315.2 (post-7/1/2024 deaths).

Products Liability Prescription

1 year

Unchanged by Act 423. Products liability remains on the 1-year prescription. Louisiana Products Liability Act, R.S. 9:2800.51 et seq.

Fault Rule

Pure → 51% Bar (1/1/26)

CC Art. 2323. Pure comparative through 12/31/2025; 51% bar prospectively from 1/1/2026 (Acts 2025 No. 15).

Direct Action Statute

R.S. 22:1269, Restricted

Act 275/2024, eff. 8/1/2024. No default direct action against insurer. Insurer not in caption; insurance not disclosed to jury at trial.

Merchant Slip & Fall

R.S. 9:2800.6

Three-element burden: unreasonable risk, actual or constructive notice, failure of reasonable care. Mere employee presence does not establish constructive notice.

Dog Bite

Strict Liability (CC 2321)

Strict liability where owner could have prevented and victim did not provoke. Provocation is the only express defense.

Min Auto Liability

15/30/25

Among the lowest US minimums. UM/UIM not mandatory; must be offered and rejected in writing.

Past Medicals at Trial (1/1/26)

Paid + cost-sharing

Act 466 (SB 231), eff. 1/1/2026 prospectively. Past medicals limited to amounts actually paid plus cost-sharing; jury shown both billed and paid.

Top Claim-Volume Parishes

Orleans | East Baton Rouge | Jefferson | Caddo | Lafayette | Calcasieu | St. Tammany | Ouachita

Highest sustained PI lead volume concentrates in these parishes (New Orleans, Baton Rouge, Metairie, Shreveport, Lafayette, Lake Charles, Northshore, Monroe).

General reference only. Confirm current statutes, caps, and procedural rules for each case with your compliance counsel.

Real Outcomes

Notable Louisiana Personal Injury Verdicts Across Practice Areas

Selected Louisiana outcomes from 2024 and 2025 across practice areas, from public court records and verdict reports. Past results do not guarantee future outcomes; each case depends on its specific facts and venue.

$411M

Workplace / Refinery

Valdivia v. Phillips 66

Louisiana jury awarded 28-year-old Jose Valdivia $411 million for catastrophic brain and spinal injuries from a 2022 scaffolding accident at a Phillips 66 refinery in Lake Charles. Largest single-plaintiff PI award in Louisiana history.

$220M

Commercial Vehicle / MVA

Opelousas Ambulance / Pickup Collision

Opelousas (St. Landry Parish) jury returned a $220 million verdict in September 2024 in a collision between an ambulance and a pickup truck. Plaintiff EMT was unrestrained in the back of the ambulance at the time of the crash.

$42M

Industrial / Burn Injury

Plant Explosion Burn Victim

Reported $42 million Louisiana settlement for a burn victim in a plant explosion. Illustrative of the upper end of Louisiana industrial-injury values when liability is clearly established.

$23M

Wrongful Death

Wrongful Death of a Mother

$23 million wrongful death judgment for the family of a deceased mother in a reported Louisiana case. Illustrative of high-end LA wrongful death values where liability and damages are clearly established.

$18.9M

MVA / TBI

Multi-Plaintiff Car Accident with TBI

Jury verdict of $18.9 million in a Louisiana car accident with multiple injured plaintiffs, including one with traumatic brain injury.

$3.8M

Trucking / Wrongful Death

Truck Accident Wrongful Death (Settlement)

Reported $3.8M settlement in a Louisiana truck-accident wrongful death matter. Mid-range value for a contested LA commercial-vehicle WD claim.

$3.3M

MVA / Wrongful Death

Car Accident Wrongful Death (Settlement)

Reported $3.3M settlement in a Louisiana car-accident wrongful death matter.

$1.38M

Maritime / Jones Act

Jones Act Seaman Injury (S.D. La. 2025)

$1,377,552 verdict in S.D. Louisiana (2025). Jones Act seaman/captain employed by a towboat and marine transportation company injured during a crew change when he fell from the side of a barge aboard the M/V Independence.

Sources: TopVerdict.com, Louisiana Record verdicts & settlements reporting, ATRA Judicial Hellholes 2024-2025, federal court records (S.D. La.), and firm-reported case results. Amounts reflect jury verdicts or reported settlements at the time of publication.

Lead Economics

Lead Pricing Across Louisiana Practice Areas

Our Louisiana pricing is published: $360 for car accident (MVA) leads, $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation. Almost no other provider in this industry publishes pricing. We do, because flat per-lead prices on exclusive Google Ads leads beat the math of both DIY campaigns and shared-lead aggregators. A single exclusive lead often costs less than a handful of Louisiana clicks at standard rates.

Industry Standard

What most providers sell:

  • Shared leads, sold to 3 to 5 firms at once
  • Fixed per-lead markup with margin baked in
  • Generic, low-effort intake screening
  • Monthly minimums and long-term contracts
  • Setup fees on day one
Our Approach

What you get with us:

  • Exclusive: one firm per lead, never shared
  • Transparent flat per-lead pricing
  • Pre-screened: injured, no attorney, not at fault, within SOL (many within 1-30 days)
  • No contracts, no minimums, pause anytime
  • No setup fees for standard onboarding

The Bottom Line

Forget the benchmarks.
Our Louisiana leads typically deliver world-class ROI.

ExclusiveTransparent PricingPre-ScreenedReal-Time Delivery

Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are. That math compounds: lower per-lead spend, higher conversion, more signed cases, fatter margins.

Real Louisiana pricing depends on your parishes and case-type mix. We can quote it via call, email, or text. No sales call required. No contracts, no minimums, no setup fees.

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Real-time Google Ads leads across every major Louisiana PI practice area. Pre-screened for injury, fault, representation status, and SOL position (many leads within 1-30 days of the accident). Delivered to your firm only, pay per lead, no contracts.

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Frequently Asked Questions

Everything you need to know about our injury lead generation service

All major Louisiana personal injury practice areas: car accident / auto / MVA, truck and commercial vehicle, motorcycle, rideshare (Uber and Lyft), pedestrian and bicyclist, slip and fall / merchant liability, dog bite, wrongful death, workplace and construction injuries, product liability, and Jones Act / maritime injury (a meaningful subset of the LA docket given the Gulf Coast and inland-waterway industries). Medical malpractice is available on a limited, by-request basis only. You can focus on one case type, a subset, or the full PI spectrum.

Yes. Louisiana merchant liability is one of the highest-sustained-volume categories in our LA program. La. R.S. 9:2800.6 sets a strict three-element burden on slip-and-fall plaintiffs: (1) the condition presented an unreasonable risk of harm that was reasonably foreseeable; (2) the merchant either created or had actual or constructive notice of the condition prior to the occurrence; and (3) the merchant failed to exercise reasonable care. Constructive notice requires that the condition existed for long enough that a reasonable merchant should have discovered it. Mere employee presence does not establish constructive notice. We screen for surveillance footage preservation timing, incident report status, and witness capture before delivery. Typical LA slip-and-fall case values run $10,000 to $50,000, with severe falls (TBI, fracture, surgical back/neck) pushing six figures.

Louisiana doubled its tort prescription from one year to two years effective July 1, 2024 under Act 423 of the 2024 Regular Session. The 2-year clock applies prospectively only. Incidents on or after 7/1/2024 get two years from the date of injury under amended Civil Code Article 3493.1. Incidents before 7/1/2024 remain on the old one-year clock. Wrongful death follows the same 2-year rule for post-7/1/2024 deaths under Civil Code Article 2315.2. Products liability claims still run on a 1-year prescription. Claims against state or political subdivisions follow distinct rules under the Louisiana Governmental Claims Act.

Through December 31, 2025, Louisiana applies pure comparative fault under Civil Code Article 2323. A plaintiff can recover even at 99% fault, with damages reduced by the plaintiff's percentage of fault. Starting January 1, 2026, Acts 2025 No. 15 amends Article 2323 to introduce a 51% bar prospectively: a plaintiff found 51% or more at fault on a post-1/1/2026 cause of action recovers nothing. On premises and merchant cases, defense carriers routinely push contributory-conduct arguments (open-and-obvious, plaintiff inattention, pre-existing condition) that target the new 51% threshold. Intake screening that captures surveillance preservation timing, incident-report status, and witness information early consistently correlates with stronger demand positions on post-2026 LA files.

Louisiana is one of only two states (with Wisconsin) that allows direct suit against a defendant's liability insurer under R.S. 22:1269, but Act 275 of the 2024 Regular Session, effective August 1, 2024, substantially restricted that right. Plaintiffs no longer have a default right to sue the insurer; direct action is now limited to specific exceptions (insured insolvency or bankruptcy, unsuccessful service, family-member claims, UM carriers, deceased insured, reservation of rights, coverage denial). Even where direct action applies, the insurer is no longer named in the case caption and the existence of insurance is not disclosed to the jury at trial. This shifts the trial-economics math in favor of careful pre-suit demand work and front-loaded discovery on policy and authority.

Louisiana enacted a substantial tort reform package in 2024-2025 that reshaped the post-suit math on most LA PI files: prescription doubled from 1 to 2 years (Act 423/2024, eff. 7/1/2024); the direct action statute was substantially restricted (Act 275/2024, eff. 8/1/2024); the comparative-fault rule moves from pure to a 51% bar on 1/1/2026 (Acts 2025 No. 15); the collateral source rule was tightened to limit past-medicals recovery to amounts actually paid plus cost-sharing, with both billed and paid amounts shown to the jury (Act 466/SB 231, eff. 1/1/2026, prospective only); seatbelt-usage evidence has been admissible since 2021. None of these changes affect the underlying volume of Louisiana injury claims, but they materially change the intake math on every file.

Yes, and Louisiana is one of the more plaintiff-friendly dog bite jurisdictions. Civil Code Article 2321 (as amended in 1996) imposes strict liability on dog owners for damages caused by their dog when (1) the owner could have prevented the injury and (2) the injury did not result from the victim's provocation of the dog. The plaintiff must show the dog presented an unreasonable risk of harm. Provocation is the only express defense. Prescription is the standard 2-year tort prescription for post-7/1/2024 incidents (1 year for older incidents).

Yes, on a limited basis. Louisiana's Gulf Coast and inland-waterway industries (offshore oil and gas, deep-sea fishing, port and barge operations) generate a steady flow of Jones Act seaman, Longshore and Harbor Workers' Compensation Act (LHWCA), and general maritime injury claims. These cases follow distinct federal procedural and substantive rules, and we route maritime intake separately. Volume is materially lower than auto or premises, but per-case values can be high.

Louisiana is a competitive PI Google Ads auction. Personal injury CPCs across LA generally run $60 to $200, with New Orleans and Baton Rouge at the top end. National benchmarks for high-volume queries like "car accident lawyer" run $150 to $300 per click. Our published Louisiana pricing is $125-$655 per exclusive lead by case type ($360 for car accident (MVA, including motorcycle and pedestrian), $540 for commercial MVA (trucking, rideshare, bus), $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation), flat and the same for every firm, with no minimums or contracts (see the pricing section above).

Yes. All 64 parishes. Highest sustained volume comes from Orleans, East Baton Rouge, Jefferson, Caddo, Lafayette, Calcasieu, St. Tammany, and Ouachita. Target at the parish level so you only pay for leads in your actual service area.

References

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