Question 1

What personal injury case types do you cover in Louisiana?

Accepted Answer

All major Louisiana personal injury practice areas: car accident / auto / MVA, truck and commercial vehicle, motorcycle, rideshare (Uber and Lyft), pedestrian and bicyclist, slip and fall / merchant liability, dog bite, wrongful death, workplace and construction injuries, product liability, and Jones Act / maritime injury (a meaningful subset of the LA docket given the Gulf Coast and inland-waterway industries). Medical malpractice is available on a limited, by-request basis only. You can focus on one case type, a subset, or the full PI spectrum.

Question 2

Do you generate Louisiana slip and fall / merchant liability leads?

Accepted Answer

Yes. Louisiana merchant liability is one of the highest-sustained-volume categories in our LA program. La. R.S. 9:2800.6 sets a strict three-element burden on slip-and-fall plaintiffs: (1) the condition presented an unreasonable risk of harm that was reasonably foreseeable; (2) the merchant either created or had actual or constructive notice of the condition prior to the occurrence; and (3) the merchant failed to exercise reasonable care. Constructive notice requires that the condition existed for long enough that a reasonable merchant should have discovered it. Mere employee presence does not establish constructive notice. We screen for surveillance footage preservation timing, incident report status, and witness capture before delivery. Typical LA slip-and-fall case values run $10,000 to $50,000, with severe falls (TBI, fracture, surgical back/neck) pushing six figures.

Question 3

What is the prescription period for Louisiana personal injury claims?

Accepted Answer

Louisiana doubled its tort prescription from one year to two years effective July 1, 2024 under Act 423 of the 2024 Regular Session. The 2-year clock applies prospectively only. Incidents on or after 7/1/2024 get two years from the date of injury under amended Civil Code Article 3493.1. Incidents before 7/1/2024 remain on the old one-year clock. Wrongful death follows the same 2-year rule for post-7/1/2024 deaths under Civil Code Article 2315.2. Products liability claims still run on a 1-year prescription. Claims against state or political subdivisions follow distinct rules under the Louisiana Governmental Claims Act.

Question 4

How does Louisiana's comparative-fault rule affect case values, and what changes on January 1, 2026?

Accepted Answer

Through December 31, 2025, Louisiana applies pure comparative fault under Civil Code Article 2323. A plaintiff can recover even at 99% fault, with damages reduced by the plaintiff's percentage of fault. Starting January 1, 2026, Acts 2025 No. 15 amends Article 2323 to introduce a 51% bar prospectively: a plaintiff found 51% or more at fault on a post-1/1/2026 cause of action recovers nothing. On premises and merchant cases, defense carriers routinely push contributory-conduct arguments (open-and-obvious, plaintiff inattention, pre-existing condition) that target the new 51% threshold. Intake screening that captures surveillance preservation timing, incident-report status, and witness information early consistently correlates with stronger demand positions on post-2026 LA files.

Question 5

How does Louisiana's direct action statute affect my files?

Accepted Answer

Louisiana is one of only two states (with Wisconsin) that allows direct suit against a defendant's liability insurer under R.S. 22:1269, but Act 275 of the 2024 Regular Session, effective August 1, 2024, substantially restricted that right. Plaintiffs no longer have a default right to sue the insurer; direct action is now limited to specific exceptions (insured insolvency or bankruptcy, unsuccessful service, family-member claims, UM carriers, deceased insured, reservation of rights, coverage denial). Even where direct action applies, the insurer is no longer named in the case caption and the existence of insurance is not disclosed to the jury at trial. This shifts the trial-economics math in favor of careful pre-suit demand work and front-loaded discovery on policy and authority.

Question 6

What changed for Louisiana personal injury law in the 2024 and 2025 reform packages?

Accepted Answer

Louisiana enacted a substantial tort reform package in 2024-2025 that reshaped the post-suit math on most LA PI files: prescription doubled from 1 to 2 years (Act 423/2024, eff. 7/1/2024); the direct action statute was substantially restricted (Act 275/2024, eff. 8/1/2024); the comparative-fault rule moves from pure to a 51% bar on 1/1/2026 (Acts 2025 No. 15); the collateral source rule was tightened to limit past-medicals recovery to amounts actually paid plus cost-sharing, with both billed and paid amounts shown to the jury (Act 466/SB 231, eff. 1/1/2026, prospective only); seatbelt-usage evidence has been admissible since 2021. None of these changes affect the underlying volume of Louisiana injury claims, but they materially change the intake math on every file.

Question 7

Are Louisiana dog bite claims different?

Accepted Answer

Yes, and Louisiana is one of the more plaintiff-friendly dog bite jurisdictions. Civil Code Article 2321 (as amended in 1996) imposes strict liability on dog owners for damages caused by their dog when (1) the owner could have prevented the injury and (2) the injury did not result from the victim's provocation of the dog. The plaintiff must show the dog presented an unreasonable risk of harm. Provocation is the only express defense. Prescription is the standard 2-year tort prescription for post-7/1/2024 incidents (1 year for older incidents).

Question 8

Do you generate Jones Act and maritime injury leads in Louisiana?

Accepted Answer

Yes, on a limited basis. Louisiana's Gulf Coast and inland-waterway industries (offshore oil and gas, deep-sea fishing, port and barge operations) generate a steady flow of Jones Act seaman, Longshore and Harbor Workers' Compensation Act (LHWCA), and general maritime injury claims. These cases follow distinct federal procedural and substantive rules, and we route maritime intake separately. Volume is materially lower than auto or premises, but per-case values can be high.

Question 9

How much do Louisiana personal injury leads cost?

Accepted Answer

Louisiana is a competitive PI Google Ads auction. Personal injury CPCs across LA generally run $60 to $200, with New Orleans and Baton Rouge at the top end. National benchmarks for high-volume queries like "car accident lawyer" run $150 to $300 per click. We price per lead with no monthly minimums and no contracts. Contact us for current pricing by parish and case type.

Question 10

Can I target specific Louisiana parishes?

Accepted Answer

Yes. All 64 parishes. Highest sustained volume comes from Orleans, East Baton Rouge, Jefferson, Caddo, Lafayette, Calcasieu, St. Tammany, and Ouachita. Target at the parish or zip level so you only pay for leads in your actual service area.

Louisiana Personal Injury Leads for Law Firms

Why Louisiana Is One of the Most Active Personal Injury Jurisdictions in the United States

Case Types We Generate Across Louisiana

Louisiana Personal Injury Law: Quick Reference

Notable Louisiana Personal Injury Verdicts Across Practice Areas

Lead Pricing Across Louisiana Practice Areas

Ready for Exclusive Louisiana PI Leads?

Frequently Asked Questions

References

Stop Wasting Money on Leads That Don't Convert