North Dakota Personal Injury Leads for Law Firms
Exclusive PI leads for North Dakota firms, with premises liability and slip-and-fall as the headline category operating under the O'Leary v. Coenen (N.D. 1977) unified reasonable-care duty (ND abolished the rigid invitee/licensee distinction). Plus auto (threshold-aware no-fault screening under § 26.1-41-08), I-94 trucking, US-85 BAKKEN OILFIELD industrial workplace, motorcycle, common-law-scienter dog bite, and wrongful death. 6-year general PI SOL under § 28-01-16(5) (one of the longest in the U.S.). 50% bar (§ 32-03.2-02). Med-mal $500K (§ 32-42-02). State/political-subdivision tort caps NOW INDEXED ANNUALLY. Fargo, Bismarck, Grand Forks, Williston, statewide.
Get North Dakota PI LeadsKey facts at a glance
North Dakota Personal Injury Leads: Quick Reference
Last updated
- Car Accident (MVA)
- $360 per lead
- Commercial MVA
- $540 per lead
- Wrongful Death
- $655 per lead
- Premises Liability
- $195 per lead
- Workers' Compensation
- $125+ per lead
- Source
- All Google Ads
- Conversion rate
- 15-30%
- Exclusivity
- Guaranteed
- Freshness
- Real-time
- Return policy
- Fair and flexible
- CRM integration
- Free
- Custom criteria
- Available
- Terms
- Pay per lead
- Fees
- None
- Commitment
- None
Transparent pricing
How Much Do North Dakota Personal Injury Leads Cost?
North Dakota personal injury leads cost $125-$655 per exclusive lead, depending on case type: $360 for car accident (MVA), $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, $125+ for workers' compensation. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.
Screening Criteria on Every Lead
No lawyer
Not already represented by an attorney
Injured
Confirmed injury, not property damage only
Within SOL
Inside the statute of limitations
Not at fault (MVA leads)
Fault screened before delivery
Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.
The Market
Why North Dakota Premises & PI Files Have Substantial Settlement Runway
North Dakota's 6-year general PI SOL under § 28-01-16(5) is among the longest in the U.S. O'Leary v. Coenen, 251 N.W.2d 746 (N.D. 1977) abolished the rigid invitee/licensee distinction in favor of unified reasonable-care duty. Modified 50% bar (§ 32-03.2-02) with abolished J&S. NO statutory cap on general PI noneconomic. Med-mal cap $500K (§ 32-42-02). Punitive cap greater of 2x or $250K (§ 32-03.2-11). State/political-subdivision tort caps NOW INDEXED ANNUALLY (7/1/2024 $437,500/$1,750,000 escalating to $500K/$2M by 7/1/2026). The Bakken oilfield trucking concentration on US-85 produces severe commercial-vehicle and third-party industrial-injury volume; ND leads the nation in oilfield fatality rate.
Real Search Intent
High-intent search converts 15% to 30%.
Exclusive, 1 Firm Per Lead
Never shared.
Pre-Screened
Within 6-year clock. Auto threshold-cleared (§ 26.1-41-08). Premises files include surface-condition context. Bakken industrial flagged for direct-employer status. Public-entity flagged for indexed caps.
Coverage
North Dakota Case Types We Generate
Premises liability and slip and fall are our headline ND category, with steady auto, US-85 Bakken trucking, and industrial workplace flow.
Slip & Fall / Premises Liability
Headline category. Avg case value: $25K to $200K (severe: $500K+)
Big-box and grocery, restaurant, hotel, parking lot, apartment, condo common areas. O'Leary v. Coenen (N.D. 1977) unified reasonable-care duty for non-trespassers; trespasser separate. 6-year SOL gives substantial development runway. NO statutory cap on PI noneconomic.
Car Accident (Auto / MVA)
Avg case value: $25K to $175K+
Threshold-aware no-fault screening. Dedicated state page with § 26.1-41-08 tort-threshold pre-screening, 6-yr SOL tracking, US-85 Bakken + I-94 commercial-vehicle context.
North Dakota deep dive
US-85 Bakken Oilfield Trucking
Avg case value: $100K to $5M+
ND leads the nation in oilfield fatality rate; ~40% of fatal injuries in oil-and-gas sector are vehicle crashes; ~74 deaths in Bakken since 2006. US-85 carries frac sand, water, crude, equipment, and crew traffic. State allocated $2B+ for highway improvements including US-85 expansion.
Wrongful Death
Avg case value: $250K to $5M+
2-year SOL from date of death under § 28-01-18(4). NO statutory cap on PI noneconomic. Punitive cap greater of 2x or $250K.
Motorcycle
Avg case value: $25K to $200K+
Higher injury severity than standard MVA. ~75% of fatal motorcycle crashes over prior 5 years involved unhelmeted rider. § 26.1-41-08 threshold applies to MVA noneconomic.
Rideshare (Uber / Lyft)
Avg case value: $20K to $150K+
TNC platform $1M coverage in Period 2 and 3. Fargo and Bismarck carry rideshare volume. UM/UIM 25/50 mandatory.
Dog Bite
Avg case value: $20K to $100K (child cases higher)
No dedicated strict-liability dog-bite statute. Common-law negligence and one-bite/scienter rule. Plaintiff must show owner knew or should have known of vicious propensity. ND statutes addressing dogs sit in N.D.C.C. ch. 42-03 (nuisance) and local ordinances.
Bakken Industrial Workplace
Avg case value: $75K to $1M+
Bakken oil-and-gas industry generates third-party negligence files outside workers comp exclusivity (when defendant is upstream operator, contractor, or equipment supplier rather than direct employer). Williston Basin (Williams, McKenzie, Stark counties) drives concentrated industrial-injury volume. ND leads the nation in oilfield fatality rate.
Pedestrian / Bicyclist
Avg case value: $50K to $500K+
Fargo (Cass) and Grand Forks urban corridors drive concentrated pedestrian volume. § 26.1-41-08 threshold applies; serious permanent disability or death typically clears.
We focus on cases firms actually want to buy. Med-mal leads can be added on request despite the $500K noneconomic cap under § 32-42-02; the 2-year SOL and 6-year repose under § 28-01-18(3) govern, with cap applying regardless of number of providers, defendants, or claims.
The Law
North Dakota Personal Injury Law: Quick Reference
General PI Statute of Limitations
6 years
N.D.C.C. § 28-01-16(5). Among longest in U.S.
Wrongful Death
2 years
N.D.C.C. § 28-01-18(4). Med-mal 2 yr discovery / 6-yr repose (§ 28-01-18(3)).
Premises Liability
O'Leary Unified Duty
O'Leary v. Coenen, 251 N.W.2d 746 (N.D. 1977). Unified reasonable-care duty for non-trespassers; trespasser separate.
Fault Rule
Modified, 50% bar
§ 32-03.2-02. "Less than" combined fault. J&S ABOLISHED; several only with concerted-action exception.
No-Fault Threshold (Auto)
$2,500 OR Verbal
N.D.C.C. § 26.1-41-08. Auto-only. PIP $30K min.
PI Noneconomic Cap
None on general PI
No cap. Med-mal $500K (§ 32-42-02).
Med-Mal Cap
$500K (§ 32-42-02)
Regardless of providers/defendants/claims. Economic uncapped. Cap upheld against equal-protection challenge.
Punitive Cap
2x or $250K (§ 32-03.2-11)
Greater of 2x compensatory or $250K. Clear-and-convincing oppression, fraud, actual malice.
Public-Entity Caps (Indexed)
$468,750 / $1.875M (7/1/2025)
Indexed annually. 7/1/2024 $437,500/$1,750,000; 7/1/2026 $500K/$2M.
Dog Bite
Common-Law One-Bite
No dedicated strict-liability statute. Scienter required. N.D.C.C. ch. 42-03 nuisance provisions.
Min Auto Liability
25/50/25
UM/UIM 25/50 mandatory; UIM equals UM. PIP $30K (no-fault).
Top Counties (2024)
Cass | Burleigh | Grand Forks | Ward | Williams | Stark | Morton | Stutsman | McKenzie | Richland | Rolette | Barnes
Cass (Fargo, ~200,900), Burleigh (Bismarck, ~103,100), Grand Forks (~73,800, UND), Ward (Minot, ~68,400), Williams (Williston, ~42,800, BAKKEN CORE), McKenzie (Watford City, ~14,000, BAKKEN CORE).
Top Insurers
State Farm | Progressive | GEICO | Allstate | Farmers | American Family | Auto-Owners | Nodak (ND-domiciled)
Nodak Insurance Company (Fargo ND-domiciled, founded 1946, 25,000+ policyholders, top-50 P&C nationally per Ward Group, AM Best "A").
Real Outcomes
Notable North Dakota Personal Injury Verdicts
ND verdict environment historically conservative; $2,500 tort threshold filters minor MVA cases out of noneconomic-damages pool. Past results do not guarantee future outcomes.
6 to 8 figures
Trucking / Bakken
US-85 Bakken Trucking Catastrophic
ND leads the nation in oilfield fatality rate. Catastrophic-injury commercial-vehicle outcomes typically high-six-figure to mid-eight-figure when threshold cleared.
6 to 7 figures
Trucking / Catastrophic
I-94 Trucking Catastrophic
I-94 transcontinental east-west primary freight artery. Catastrophic outcomes typically high-six-figure to mid-seven-figure.
6 to 7 figures
Industrial / Williston Basin
Bakken Industrial Workplace
Bakken oil-and-gas third-party negligence files outside workers comp exclusivity. ~40% of oil-and-gas fatal injuries are vehicle crashes; ~74 Bakken deaths since 2006.
$500K cap
Med-Mal / Cap
N.D.C.C. § 32-42-02 Med-Mal Cap
$500K med-mal noneconomic cap regardless of providers/defendants/claims. Economic uncapped. Cap upheld against equal-protection challenge.
6 to 7 figures
Premises / Slip and Fall
O'Leary Unified Premises Outcomes
ND premises and slip-and-fall outcomes typically resolve in high-five-figure to mid-seven-figure range. O'Leary v. Coenen unified reasonable-care duty for non-trespassers + 6-year SOL + uncapped general PI noneconomic produces a relatively plaintiff-favorable premises environment.
Indexed
Public-Entity
State/Political Subdivision Caps
Caps NOW INDEXED ANNUALLY: 7/1/2024 $437,500/$1,750,000; 7/1/2025 $468,750/$1,875,000; 7/1/2026 $500,000/$2,000,000.
Lead Economics
Lead Pricing Across North Dakota Practice Areas
Our North Dakota pricing is published: $360 for car accident (MVA) leads, $540 for commercial MVA, $655 for wrongful death, $195 for premises liability, and $125+ for workers' compensation. Flat per-lead, the same for every firm, with no minimums or setup fees. Almost no other provider in this industry publishes pricing.
What most providers sell:
- Shared leads
- Generic intake
- Monthly minimums
- Setup fees
What you get with us:
- Exclusive: one firm per lead
- Threshold-aware auto + Bakken-aware industrial
- Pre-screened: within 6-yr SOL, US-85 + I-94 captured
- No contracts, no minimums
- No setup fees
The Bottom Line
Forget the benchmarks.
Our North Dakota leads typically deliver world-class ROI.
ND's 6-year SOL (one of longest in U.S.), the O'Leary unified premises duty, the no-fault threshold-aware auto screening, the Bakken oilfield US-85 trucking and industrial concentration, and uncapped general PI noneconomic damages compound the value of pre-screened exclusive leads here.
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Real-time Google Ads leads with premises liability and slip-and-fall as the lead category, plus the full ND PI mix.
Start Receiving North Dakota LeadsFrequently Asked Questions
Everything you need to know about our injury lead generation service
References
- N.D.C.C. § 32-03.2-02 (50% Bar Comparative Fault, J&S Abolished)
- N.D.C.C. ch. 26.1-41 (No-Fault Auto Accident Reparations Act)
- N.D.C.C. § 32-42-02 ($500K Med-Mal Cap)
- O'Leary v. Coenen, 251 N.W.2d 746 (N.D. 1977) (Unitary Premises)
- ND OMB Risk Services (Indexed Tort Claims Caps)
- ND Bakken Oilfield Fatality Rate Background
- Injury Lead Gen: North Dakota car accident leads deep dive
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