Exclusive · One Firm Per Lead

South Carolina Car Accident Leads for Law Firms

Exclusive car accident, auto, and MVA leads for South Carolina personal injury firms. Sourced in real time from Google Search Ads, screened for injury, fault under the 51% bar (Nelson v. Concrete Supply Co., 1991), and SOL position (S.C. Code § 15-3-530, 3 years). SCTCA 1-year notice flagged on every public-entity file. Charleston, Columbia, Greenville, Myrtle Beach, statewide. No contracts, no monthly minimums.

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Key facts at a glance

South Carolina Car Accident Leads: Quick Reference

Last updated

Car Accident (MVA)
$360 per lead
Commercial MVA
$540 per lead
Source
All Google Ads
Conversion rate
15-30%
Exclusivity
Guaranteed
Freshness
Real-time
Return policy
Fair and flexible
CRM integration
Free
Custom criteria
Available
Terms
Pay per lead
Fees
None
Commitment
None

Transparent pricing

How Much Do South Carolina Car Accident Leads Cost?

South Carolina car accident leads cost $360 per exclusive lead. Commercial MVA leads, covering trucking, rideshare (Uber/Lyft), and bus accidents, cost $540 per exclusive lead. Every price is published, flat, and the same for every firm. Pay per lead with no contracts, no minimums, and no setup fees.

Screening Criteria on Every Lead

  • No lawyer

    Not already represented by an attorney

  • Injured

    Confirmed injury, not property damage only

  • Within SOL

    Inside the statute of limitations

  • Not at fault

    Fault screened before delivery

Prices current as of . Same price for every firm, no negotiation required. See nationwide pricing for all 50 states.

Why Our South Carolina Car Accident Leads Work

South Carolina is a 5.4-million-resident state with a substantive law profile that combines the modified comparative 51% bar (Nelson v. Concrete Supply, 1991), no general damages cap on private-defendant auto compensatory damages, mandatory non-waivable uninsured motorist coverage, and a broad strict-liability dog statute. Greenville, Charleston, Columbia, and Myrtle Beach anchor statewide claim volume across the I-26, I-85, I-95, I-20, I-77, and I-526 corridors. South Carolina recorded 130 traffic fatalities in 2024, the lowest total in 7+ years.

Real Search Intent

Every lead actively typed a legal-intent query into Google. High-intent search converts 15% to 30% for most PI firms, versus 1% to 3% for social-media-sourced leads.

Exclusive, 1 Firm Per Lead

Never shared. Aggregators sell the same lead to 3 to 5 firms simultaneously, dividing your conversion rate by the same factor. Ours go to one firm only, period.

Pre-Screened

Injured. Unrepresented. Below 51% fault. Within the 3-year SOL. Public-entity files flagged for SCTCA 1-year notice. Many leads come in within 1-30 days.

The Market

The South Carolina Car Accident Market in 2026

130

2024 fatalities (lowest 7+ yr)

-18%

Down from 2021 peak of 176

3 yr

SOL (S.C. Code § 15-3-530)

~95%

Fatal crashes on state-maintained roads

South Carolina recorded 130 traffic fatalities in 2024, the lowest in at least seven years and a continuation of a four-year decline. Fatal crashes are now down 18% from a 2021 peak of 176. Approximately 95% of fatal crashes occur on state-maintained roadways (SCDOT). The South Carolina TRIP report estimated $30.9 billion in economic and quality-of-life costs from fatal and serious traffic crashes in 2023.

Claim volume concentrates in the four metro markets. Greenville County (the Upstate / Greenville-Spartanburg metro) leads, followed by Charleston (the Lowcountry tourism, port, and growing tech corridor), Richland (Columbia, the state capital and University of South Carolina), Lexington (West Columbia and Lake Murray suburbs), Spartanburg (BMW manufacturing corridor), Horry (Myrtle Beach, Conway, North Myrtle Beach), Anderson, York (Rock Hill, Fort Mill, Charlotte exurbs), Beaufort (Hilton Head, Bluffton, Parris Island), and Aiken. The I-26 (Charleston-Columbia-Spartanburg-Asheville), I-85 (Atlanta-Charlotte through the Upstate), I-95 (East Coast through Lowcountry), I-20 (Columbia-Florence), I-77 (Columbia-Charlotte), I-526 (Charleston bypass), and US-17 (coastal) corridors carry outsized shares of the commercial-vehicle and catastrophic-injury caseload.

South Carolina's modified comparative 51% bar from Nelson v. Concrete Supply Co. (S.C. 1991) is the most consequential rule for SC auto intake. A plaintiff at 51%+ fault is barred; below 51% damages are reduced proportionally. The case adopted comparative negligence in place of contributory negligence as of July 1, 1991.

Auto compensatory damages on private-defendant files are uncapped. Med-mal noneconomic damages are capped at $1.84M for 2024 (annually adjusted) under S.C. Code § 15-32-220. The SC Tort Claims Act caps state and political-subdivision liability at $300K per person and $600K per occurrence under § 15-78-120. Punitive damages are capped at the greater of 3x compensatory or $500K under § 15-32-530, with statutory exceptions.

Minimum auto liability is 25/50/25 with mandatory non-waivable uninsured motorist coverage at 25/50. UIM is offered with a written rejection option.

South Carolina Car Accident Law: Quick Reference

Statute of Limitations

3 years

S.C. Code § 15-3-530. Wrongful death also 3 years (§ 15-3-530(7)).

SCTCA Notice

1 year notice / 2-yr SOL

S.C. Code § 15-78-50, § 15-78-110. Caps: $300K/person, $600K/occurrence (§ 15-78-120).

Fault Rule

Modified, 51% Bar

Nelson v. Concrete Supply Co. (S.C. 1991). Recovery if plaintiff fault is "not greater than" defendants combined; barred at 51%+.

Min Auto Liability

25/50/25

$25K BI/person, $50K/accident, $25K PD. Plus mandatory non-waivable UM 25/50.

Auto Damages Caps

None on private-defendant compensatory

Med-mal noneconomic capped $1.84M/2024 (§ 15-32-220). Punitives: greater of 3x compensatory or $500K (§ 15-32-530).

Dog Statute

Strict for All Attacks

S.C. Code § 47-3-110. Bites OR other dog-caused injuries. Provocation and law-enforcement-dog defenses.

Top Claim-Volume Counties (2024)

Greenville | Charleston | Richland | Lexington | Spartanburg | Horry | Anderson | York | Beaufort | Aiken | Pickens | Berkeley | Florence | Dorchester

Greenville and Charleston anchor the state. Columbia (Richland/Lexington) and Myrtle Beach (Horry) the next tier. SC total: 130 fatalities (2024).

Major Commercial Corridors

I-26 | I-85 | I-95 | I-20 | I-77 | I-526 | US-17 | US-1 | US-378

I-26 spans Charleston-Columbia-Spartanburg. I-85 carries Atlanta-Charlotte through the Upstate. I-95 (East Coast). I-20 (Columbia-Florence). I-77 (Columbia-Charlotte).

Dominant Auto Insurers

State Farm | GEICO | Progressive | Allstate | USAA | Farm Bureau | Nationwide | Liberty Mutual | Travelers

SC Farm Bureau carries meaningful in-state market share. National carriers dominate the urban metros.

Real Outcomes

Notable South Carolina Car Accident Verdicts and Settlements

Selected South Carolina auto, trucking, and catastrophic-injury outcomes. South Carolina compensatory damages on private-defendant auto files are uncapped. Past results do not guarantee future outcomes.

$12M

South Carolina, Recent

18-Wheeler Wrongful Death (Father & Infant)

$12 million verdict for the wrongful death of a father and his infant son killed in an 18-wheeler wreck. Reflects South Carolina jury appetite on commercial-vehicle wrongful death files when liability and conduct evidence are well-developed.

$9M

South Carolina, Recent

Industrial Roll Crush Brain Injury

$9 million settlement for a trucker who suffered catastrophic brain and orthopedic injuries when a 1,000-pound industrial roll crushed him due to unsafe workplace procedures. Reflects upper-tier values on workplace third-party files.

$6.9M

Charleston County, Recent

Charleston Mammogram Misread

Charleston County jury returned a $6.9 million verdict against a radiologist who allegedly misread a mammogram, resulting in the patient's breast cancer. Demonstrates Charleston jury values on serious-injury healthcare files.

$6.25M

South Carolina, Recent

I-95 Multi-Vehicle Semi-Truck

$6.25 million settlement for a man who suffered multiple broken bones after being rear-ended by a semi-truck in a multi-vehicle crash on I-95. Reflects South Carolina commercial-vehicle file values on serious-injury private-defendant cases.

$5M

Charleston County, Recent

Charleston Pedestrian Wrongful Death

$5 million settlement for the family of a Charleston woman struck and killed by an industrial truck. Charleston is one of the more plaintiff-friendly venues in South Carolina.

Multi-million

Greenville / Charleston, 2024-2025

Greenville & Charleston Trucking Outcomes

Multi-million SC trucking outcomes across the I-26, I-85, and I-95 corridors involving FMCSA hours-of-service violations and equipment defects. South Carolina has no equivalent of Texas HB 19 trucking bifurcation; company-conduct evidence admissible at trial.

Sources: South Carolina Lawyers Weekly, Joye Law Firm results, public court records, and firm-reported case results. Individual case results reflect specific facts that vary.

Lead Economics

What You Actually Pay for a South Carolina Car Accident Lead

Our South Carolina pricing is published: $360 per exclusive lead, with commercial MVA (trucking, rideshare, bus) at $540. Almost no other provider in this industry publishes pricing. We do, because flat per-lead prices on exclusive Google Ads leads beat the math of both DIY campaigns and shared-lead aggregators. A single exclusive lead often costs less than a handful of South Carolina clicks at standard rates.

Industry Standard

What most providers sell:

  • Shared leads, sold to 3 to 5 firms at once
  • Fixed per-lead markup with margin baked in
  • Generic, low-effort intake screening
  • Monthly minimums and long-term contracts
  • Setup fees on day one
Our Approach

What you get with us:

  • Exclusive: one firm per lead, never shared
  • Transparent flat per-lead pricing
  • Pre-screened: injured, no attorney, below 51% fault, within 3-year SOL, public-entity 1-year SCTCA notice flagged
  • No contracts, no minimums, pause anytime
  • No setup fees for standard onboarding

The Bottom Line

Forget the benchmarks.
Our South Carolina leads typically deliver world-class ROI.

ExclusiveTransparent PricingPre-ScreenedReal-Time Delivery

Most firms pay less per signed case with us. Per-lead industry averages assume the lead is shared 3 to 5 ways. Ours never are.

South Carolina pricing is published on this page. Every firm pays the same flat per-lead price, with county-level targeting and custom criteria available. No sales call required. No contracts, no minimums, no setup fees.

Start Getting South Carolina Leads

Ready for Exclusive South Carolina Car Accident Leads?

Real-time Google Ads leads, screened for injury, fault under the 51% bar, representation status, and SOL position. SCTCA 1-year notice flagged. Pay per lead, no contracts.

Start Receiving South Carolina Leads

Frequently Asked Questions

Everything you need to know about our injury lead generation service

South Carolina is a moderate-to-competitive PI Google Ads auction. Personal injury commercial-intent CPCs across South Carolina generally run $40 to $180, with metro Charleston, Greenville-Spartanburg, Columbia, and Myrtle Beach at the top end. Our published South Carolina pricing is $360-$540 per exclusive lead by case type ($360 for car accident (MVA, including motorcycle and pedestrian) and $540 for commercial MVA (trucking, rideshare, bus)), flat and the same for every firm, with no minimums or contracts (see the pricing section above).

All 46 counties. Highest sustained car accident lead volume comes from Greenville County (Greenville, Greer, Mauldin, Simpsonville), Charleston County (Charleston, North Charleston, Mount Pleasant, James Island), Richland County (Columbia, Forest Acres), Lexington County (Lexington, West Columbia, Cayce), Spartanburg, Horry (Myrtle Beach, Conway, North Myrtle Beach), Anderson, York (Rock Hill, Fort Mill), Beaufort (Hilton Head, Bluffton), and Aiken. South Carolina logged 130 traffic fatalities in 2024, the lowest in 7+ years and an 18% decrease from the 2021 peak (SCDPS). We can target at the county level.

Yes. Every South Carolina car accident lead is delivered to one firm only. Shared aggregator leads sold to three to five firms simultaneously divide your conversion rate by the same factor.

Every lead is delivered in real time with: accident date, South Carolina county of incident, injury type and severity, whether the client has seen a doctor, insurance information where available, fault and SOL screen, and full contact details. Screening confirms the prospect does not yet have an attorney, is within South Carolina's 3-year statute of limitations under S.C. Code § 15-3-530, is injured, and clears a 51% bar comparative-fault sanity check (Nelson v. Concrete Supply Co., 1991). Public-entity files are flagged for the SCTCA 1-year notice and 2-year SOL under S.C. Code § 15-78-50 and § 15-78-110.

Three years from the date of injury under S.C. Code § 15-3-530 for most personal injury claims, including auto. Wrongful death also runs on a 3-year clock under S.C. Code § 15-3-530(7). Med-mal carries a 3-year SOL with extensions for foreign-object claims (S.C. Code § 15-3-545). The South Carolina Tort Claims Act (S.C. Code § 15-78-10 et seq.) requires verified-petition notice within 1 year and a 2-year SOL on government claims, with damages capped at $300,000 per person and $600,000 per occurrence under § 15-78-120. The SCTCA notice and cap structure shapes resolution math on every public-entity SC file.

South Carolina applies modified comparative fault under Nelson v. Concrete Supply Co., 303 S.C. 243 (S.C. 1991), with a 51% bar. A plaintiff at 51%+ fault is fully barred; below 51% damages are reduced proportionally. Borderline-fault SC leads are flagged for additional intake context, not auto-rejected.

South Carolina requires 25/50/25 minimum liability coverage: $25,000 bodily injury per person, $50,000 per accident, $25,000 property damage. South Carolina also mandates uninsured motorist coverage at the same 25/50 limits. Underinsured motorist coverage is offered with a written rejection option. SC uses electronic insurance verification through the DMV.

Not on standard private-defendant auto cases. South Carolina caps medical malpractice noneconomic damages at $1.84 million for 2024 (annually adjusted) per occurrence under S.C. Code § 15-32-220. The South Carolina Tort Claims Act caps state and political-subdivision liability at $300,000 per person and $600,000 per occurrence under S.C. Code § 15-78-120. Punitive damages are capped under S.C. Code § 15-32-530 at the greater of three times compensatory damages or $500,000 (with statutory exceptions for intentional/felony conduct). Auto compensatory damages on private-defendant files are uncapped.

None. No monthly minimums, no subscriptions, no setup fees for standard onboarding. Pay per lead. Pause or resume anytime.

If a lead fails to meet the screening criteria (represented already, not injured, outside the 3-year SOL or the 1-year SCTCA notice window for public-entity files, or not in your target geography), we replace it.

References

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